Earnings Labs

Sally Beauty Holdings, Inc. (SBH)

Q4 2019 Earnings Call· Thu, Nov 7, 2019

$14.42

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Transcript

Operator

Operator

Ladies and gentlemen, thank you for standing by, and welcome to the Sally Beauty Holdings Q4 and Full-Year Results Conference Call. At this time all participants are in a listen-only mode and later we will conduct a question-and-answer session, instructions will be given at that time. [Operator Instructions]. As a reminder, this conference is being recorded. I would now turn the call over to your host Mr. Jeff Harkins. Please go ahead, sir.

Jeff Harkins

Analyst

Thank you, good morning everyone and welcome to the Sally Beauty Holdings fourth quarter earnings conference call. Before we begin, I want to point out to you that we have made a supplemental slide presentation available for today's call that can be viewed from the link provided at our investor site at sallybeautyholdings.com. In addition, I'd like to remind you that certain comments, including matters such as forecasted financial information, contracts or business and trend information made during this call may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Many of these forward-looking statements can be identified by the use of words such as believe, project, expect, can, may, estimate, should, plan, target, intend, could, will, would, anticipate, potential, confident, optimistic and similar words or phrases. These statements are subject to a number of factors that could cause our actual results to differ materially from expectations. Those factors are described in Sally Beauty Holdings filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K. The company does not undertake any obligation to publicly update or revise its forward-looking statements. The company has provided a detailed explanation and reconciliations of its adjusting items and non-GAAP financial measures in its earnings press release and on its website. With me on the call today are Chris Brickman, President and Chief Executive Officer; and Aaron Alt, President of Sally Beauty Supply and Chief Financial Officer; and Heather Plutino, Group Vice President of Finance. Chris will start by offering some thoughts on our fourth quarter success, giving an update on our transformation efforts and provide a roadmap on the key transformation initiatives for the company in fiscal year 2020. Aaron will then discuss our fourth quarter consolidated and segment financial results, provide a brief overview of our full-year financial results, touch on our supply chain modernization and our store plans, and then discuss our full-year financial guidance for fiscal year 2020. Now I'd like to turn the call over to Chris.

Christian A. Brickman

Analyst

Thank you, Jeff and good morning everyone. Our financial results in the fourth quarter demonstrate that our transformation plan is tracking well against our expectations. Our assortments, guest experience, technology, and supply chain efforts are all starting to make an impact. For the quarter, we delivered positive same store sales growth in both segments, as well as the overall enterprise. We achieved the modest increase in gross margin and lower operating expenses from our cost savings efforts. All of this yielded solid growth in operating earnings and operating margin and ultimately, a strong increase in both GAAP and adjusted diluted EPS. In addition, we generated strong cash flow that was used to invest in the business, reduce our debt levels, and fund share repurchases all as promised. Work remains, but the pieces are starting to come together. The full fiscal year 2019 was marked by significant change and progress. Yet despite the scale and complexity of our transformation efforts, we achieved our full-year financial guidance. I'm incredibly proud of the teamwork of our global associates. However, significant work still remains and fiscal year 2020 will mark a change in focus as we expect to build on our fourth quarter results, complete many of our investments, and pivot to projects designed to deliver sustainable top line growth. On our last earnings call we discussed the changing landscape of the beauty sector. Competitors are raising their game. Customers have gone digital and technology is everywhere, helping demand and supply chain stores and customer relationships. We also spent time discussing how we are aggressively responding with our transformation plan which builds off our highly differentiated position in hair color and hair care. We detailed our intentions to quickly build a modern digital platform and a more efficient and responsive supply chain. We highlighted…

Aaron E. Alt

Analyst

Thank you, Chris. Good morning. I have five objectives today to review the fourth quarter consolidated financial details and segment results, to provide a brief overview of our consolidated full-year financial results, to offer an update on our supply chain modernization efforts, to offer perspective on our store plans, and finally to discuss our full-year financial guidance. Before I go there, I do want to extend my thanks to our stores teams and to the technology and digital teams across the enterprise. The positive progress made by these teams against our massive transformation agenda in fiscal 2019 was remarkable. Let's start with our financial results. We had a successful fourth quarter, we are very pleased with the results which help us deliver on our full-year financial guidance. Fourth quarter consolidated same store sales increased by 1.1%. Consolidated revenue was $965.9 million, essentially flat to the prior year, driven by an increase in same store sales, notwithstanding both a smaller store base with 95 fewer stores and an unfavorable impact from foreign currency translations of approximately 70 basis points. Our global e-commerce business grew by 27.4% versus the prior year. On the top line, broadly, our U.S. and Canadian retail business within Sally Beauty and the Beauty Systems Group Pro business continued to demonstrate sales momentum from our transformation efforts. However, we did experience headwinds in Europe. Consolidated gross margin for the quarter was 49.6%, which was 10 basis point increase compared to the prior year. Significant increases in the gross margin rate of our U.S. and Canadian businesses of Sally Beauty Supply and Beauty Systems Group were partially offset by gross margin challenges in Europe. Selling, general and administrative expenses, including depreciation and amortization were $364 million in the quarter, a decrease of $1.9 million or 0.5 % in the…

Operator

Operator

Thank you. [Operator instructions] We'll go to the line of Oliver Chen with Cowen and Company. Your line is open.

Ross Collins

Analyst

Hi, good morning. This is Ross, on for Oliver. Thanks for taking our question. Just on the gross margin, I guess, can you speak to the opportunities to improve your COGS, so you mentioned in your guidance for the coming year do they exist more at Sally Beauty or BSG? And then looking at BSG in the fourth quarter, the expansion of gross margins, can you just speak a bit more to what you attribute that expansion toward and how we should think about that moving into 2020? Thanks.

Aaron E. Alt

Analyst

Great question. Here's the context I would give you. In the fourth quarter, we saw expanding gross margins at both BSG and Sally Beauty, reflecting the significant effort we were putting behind improving that metric in both businesses. Some of it was driven by pricing earlier in the year. Some of it was driven by more -- better relationships with the vendors as far as contributions from there. Some of it was driven by better discipline around ensuring that we were implementing changes across our systems. We have been doing a deep dive for the last two and a half quarters around the analytics we've put on the gross margin by category, by business. And so what I would say to you is, we do believe we have modest gross margin opportunities that continue to exist at BSG and at Sally notwithstanding the progress that we made in Q4 and over the course of the year. That is equally true, of course, for the European business as we look at the trends in that business as we apply the learnings that we had in the U.S. and Canada to the European business.

Ross Collins

Analyst

Got it. Thank you.

Operator

Operator

Thank you. Next we'll go to the line of Olivia Tong with Bank of America. Your line is open.

Olivia Tong

Analyst

Great, thanks, good morning. First, I want a little bit of perspective on your guide. Looks like you're implying a low single digit increase on the SG&A, and you talked to a multitude of initiatives. So one may understand in your view it's enough of the investments to do all the things you want to do on both the retail and digital capabilities? And to the extent that sales do perform better after the implementation of some of that spend, what's your view on reinvestment versus dropping the EPS? And then also -- sorry, last thing, I guess on gross margin, can you help us to find what you think of as modest? Thanks.

Aaron E. Alt

Analyst

Okay, a couple of thoughts. I am not going to provide more definition around modest. But what I want you to take away is that in fiscal 2019 the business has made good progress on unlocking the basics of the business and identifying additional profit opportunities that were inherent in how we operate. That will continue as we carry into 2019. But to your question on SG&A, as we unlock some of those opportunities even within the SG&A structure, our mindset is really -- the second part of our transformation is getting the basics done and behind us, so that we can drive the top line growth of the overall enterprise. And so, as I alluded to in my prepared remarks, we have significant technology change behind us. And if you look at the presentation, you can see some of the list -- a laundry list of things that we've gotten done. That's good news, because we're able to build on the foundation of 2019 and carry that forward into better data, better granular views of the business and more progress. But we do still have things to do. And so you're right to call out the fact that we do have more investment to come. We're comfortable with the level of capital that we called out. We're comfortable that in the context of the opportunity we have to improve our gross margins or take cost out elsewhere that we can manage the business appropriately. We were purposeful in guiding the way we did relative to the impact of the combination of gross margin and SG&A -- sorry sales, gross margin, SG&A to provide -- to call out the low-to-mid single digit growth on the EPS line. Of course, we would love to over deliver. But for the moment, we're going to stick to our knitting and try to deliver on what we promised.

Christian A. Brickman

Analyst

Yeah. And Olivia on the mindset, I think, hopefully, you heard it in the prepared remarks that our focus is on growth. We will invest in profitable opportunities to drive growth and that is our first bias as we go into the year.

Olivia Tong

Analyst

Very helpful, thank you. If I could just follow-up, obviously, in third quarter Cody announced that they're looking to explore alternative or their professional business. So would love your perspective on Wella and Clairol potentially changing hands again. There was obviously a lot of volatility in supply challenges over the last few years, given that change, so interested in your perspective on the deal or potential deal.

Aaron E. Alt

Analyst

Well, listen, we're the largest customer in the U.S. of that business and they're one of our largest vendors. We've enjoyed a long and strong relationship with them and we're working to drive growth for their brands. We've already managed through one transition and obviously if there's another, we'll manage that as well jointly with our partner. But I think -- I would hope that most of the supply chain changes are behind them and that can be done stably and we'll work with them to make sure that we support our customers and their customers.

Olivia Tong

Analyst

Fair enough. Thanks so much.

Operator

Operator

Thank you. Our next question comes from the line of Rupesh Parikh with Oppenheimer. Your line is open.

Rupesh Parikh

Analyst · Oppenheimer. Your line is open.

Good morning. Thanks for taking my question. So going back to your Sally Beauty Supply U.S. Canada comp of 2%, I was wondering if you can provide more perspective on what the contribution was from traffic and ticket and then how you're feeling about the sustainability of the recent comp strength?

Aaron E. Alt

Analyst · Oppenheimer. Your line is open.

Great, question. Let me start with some of the causal factors for why we saw the success we did. I start with, with our focus on color and care, our assortment expansion, the return to newness, that really helped drive traffic and increased basket within our business overall. Then with some of the improvements we made in other categories as well, that was certainly helpful to the comp. While we don't release traffic numbers, per se, as part of our disclosure calls, what I will tell you is that we have seen a rising tide of traffic over the course of the year, particularly in Q4, which we believe is tied to the improvements we've been making in both the customer service model, as well as the assortment overall. As we look at our data, what we see as well is that we've been performing better with respect to traffic than other specialty retailers in the same regions that we're comparing against. And so we are pleased with that and expect that given the changes we're making that that -- those positive trends should continue into the next year.

Rupesh Parikh

Analyst · Oppenheimer. Your line is open.

Okay, great. And then going back to your comment about restoring store growth for both segments, just curious from a timing perspective, as you continue to experiment with concept stores, so I was surprised to see it at this juncture in your return to store growth, so maybe if you can just provide more color in terms of the decision to restart growth at the current juncture?

Aaron E. Alt

Analyst · Oppenheimer. Your line is open.

We have in the background, but aggressively addressing the store portfolio in Sally, as well as BSG over the course of this year, going market and market to understand where do we have locations which are fine, where do we have locations which are great and where do we have a couple places where we need to take some action. And as a result, we did close the net 95 stores over the course of the year. What we've come to realize is with the progress we're making on the model and with the offers that are being made to us by landlords in areas where we have white space. That we do have opportunity from a geographic representation of the brands and the business models across the United States and Canada. And so we're going to be quite strategic in where we do add those stores, but we have added that pillar to our growth strategy in connection with our continued aggressive recycle of the stores that we currently have.

Rupesh Parikh

Analyst · Oppenheimer. Your line is open.

And if I could sneak in one last question, on your guidance, does that include share buybacks?

Aaron E. Alt

Analyst · Oppenheimer. Your line is open.

Does our guidance incorporate share buyback? No.

Rupesh Parikh

Analyst · Oppenheimer. Your line is open.

Yeah, the EPS. No? Okay, thank you.

Aaron E. Alt

Analyst · Oppenheimer. Your line is open.

No, and that's just maybe to take advantage of that question, Rupesh our capital allocation strategy has not changed, which is the first thing we're going to do is reinvest in the business. And you see that with $120 million of capital that we've called out. As we sit here today, we believe that's the right amount of capital dollars to invest over the year. As additional resources make themselves available to us from the success, we will of course look at our debt positions and where we can opportunistically bring that down. And if we do have something materialized like we did in Q4, with an opportunity on the equity, we'll consider that as well. But investing in a business is a key priority for us.

Rupesh Parikh

Analyst · Oppenheimer. Your line is open.

Great, thank you.

Operator

Operator

Thank you. And we will go next to the line of Stephanie Wissink with Jefferies. Your line is open.

Aaron E. Alt

Analyst

Good morning, Stephanie.

Stephanie Wissink

Analyst

Good morning.

Christian A. Brickman

Analyst

Good morning.

Stephanie Wissink

Analyst

Good morning. Thanks for taking our questions. The first one is just on the pricing increase you took earlier this year wondering how much of a factor that was in the improvement in the comp rate and if that's a function of mix, meaning, the brands that you've brought in, carries slightly higher pricing or more premium pricing, or if that was a like for like pricing increase that you took across the board?

Aaron E. Alt

Analyst

What I would tell you is its category specific. It is brand specific as well. We were in part responding to price increases that are -- from our vendors, which of course wouldn't be accretive for us. We did not do a storewide price increase, if you will. And that's about as specific as I can be. The one other thing I will note, though, is that we saw unit growth in those areas where we did take pricing.

Stephanie Wissink

Analyst

Okay, that's very helpful. And then just a follow-up to couple of the earlier questions to bridge the 2019 to 2020 -- the 2019 performance to 2020 guidance, if you could just help us understand the CAPEX with your net store growth, looks like your CAPEX is going to be relatively consistent year-over-year. So where are you pulling back in other investments or where are you in the phases of investments? And then also just one more on that, with respect to the currency effect what are you embedding in terms of FX headwinds in your guidance?

Aaron E. Alt

Analyst

Give me that first question again.

Christian A. Brickman

Analyst

Sorry, Steph, can you -- it has to do with our FX --

Stephanie Wissink

Analyst

Yeah, sorry.

Christian A. Brickman

Analyst

Where are we cutting back and where are we adding.

Aaron E. Alt

Analyst

So, Steph, what I'll tell you is much of the capital in fiscal 2019 was not run rate capital per se, rather it was project based. And so the way you should think about that is the substitution of one project for another is what's leading us into 2020. And I would use the digital investments as an example where we were investing heavily in Q2 and Q3 around the Sally digital investments. That will tail off to a degree as we move into the fiscal 2020. But we do replace it with additional projects. And so there's a mix shift between technology investments and store investments as we ramp-up the store investments over the course of the year as well. We're feeling pretty good on that capital number. We don't expect to exceed it. We are, of course, going after efficiency opportunities as well to help ensure that we have the capital available to us. And then with respect to your FX question that I was contemplating, we have not assumed swings in FX in connection with providing guidance.

Stephanie Wissink

Analyst

Okay, great. Final one from me, just housekeeping, your guidance does assume a GAAP to non-GAAP adjustment. I'm just wondering if you can help extrapolate where some of those adjustments might be coming from and help us scale that or size that up?

Aaron E. Alt

Analyst

Why don't we talk about it on the call after?

Stephanie Wissink

Analyst

Okay, sounds great. Thank you.

Operator

Operator

Thank you. Our next question comes from the line of Mark Altschwager with Baird. Your line is open.

Mark Altschwager

Analyst · Baird. Your line is open.

Great, good morning, and congratulations on all the progress this past year.

Aaron E. Alt

Analyst · Baird. Your line is open.

Thanks, Mark.

Mark Altschwager

Analyst · Baird. Your line is open.

First question, just on international, the plan for Europe sounds very comprehensive and if I did my math correctly, I think you're running maybe low-to-mid single digit EBITDA margins today versus perhaps mid-teens for the U.S. Canada business. So how should we be thinking about that margin trajectory in the near to intermediate term? Would you expect the international margins to get worse before they get better as you make these investments and growth? Just bigger picture, how should we be thinking about that over the next one to two years?

Christian A. Brickman

Analyst · Baird. Your line is open.

So Mark, good question. The reality is, I don't think it gets worse before it gets better. But I do think it takes time to get the progress we want to make here. Because we're working across all parts of their P&L, in terms of store execution, marketing, execution, gross margin performance, as well as new brands and assortment innovation and finally technology stabilization. So our view is, "Hey, this will take time and it will build." But I don't think it gets worse before it gets better.

Mark Altschwager

Analyst · Baird. Your line is open.

Okay, thank you. And then on the loyalty front, it's been a little over a year since the roll-out. Just hoping you could give us an assessment of how the various aspects of it have trended versus your expectations? Sounds like sign ups of the program has been have been positive, very little disruption, very little push back from the pricing. Curious if you're seeing the incremental trips that were anticipated and just if there's a broader way to summarize the overall impact on the P&L for the past year, given all these moving pieces?

Aaron E. Alt

Analyst · Baird. Your line is open.

Well, I guess a couple of thoughts. More than 70% of sales and more than 60% of transactions are now within the loyalty program. That's a positive. And I can get the exact percentages as we called out previously. We are seeing excitement with the customers who are participating in the program, particularly when they discover that it's free in that respect. And so we would -- we view the last 11 months as being a successful implementation of the program really, getting us to the baseline, because the real magic of the loyalty program would be, OK, now that we've built it, how do we take advantage of the more direct connection we have with our consumers within Sally carrying forward? That means better marketing, that means better engagement. And all of those are part of our planned for 2020. Some of the investment we've been talking about so far on this call is tied to building greater granular visibility into the data to allow us to optimize the assortment, allow us to optimize those offers, regardless of channel, whether it's digital or in-stores. Because we have the -- well, the one view of the consumer whether she's in the store, on the app or in the digital or on the website, per se. So we view that as part of the build for 2020.

Christian A. Brickman

Analyst · Baird. Your line is open.

Mark, one of the exciting things about all this is that it's, as we talked about pieces coming together, when you think about having relaunched that program and reached the scale of transactions and participation that we've reached, combined with our new POS system that allows us to recognize the customer in store, combined with better CRM tools and more exact targeting of customers. As all of that comes together in the next few months and quarters, that's where you get the real payoff from all this in terms of being able to offer -- make really relevant offers and recognize the customer app purchase. So all of that's now starting to come together, which is what's exciting. There's still more work to be done, but we're close.

Mark Altschwager

Analyst · Baird. Your line is open.

That's great, thank you. And maybe one last one from me if I could, curious if you could talk a little bit more about the strategy of bringing more pro hair brands to Sally Beauty. Is this targeting primarily a retail customer or a pro customer and how do you think about potential cannibalization of BSG stores if you're successful in attracting a pro customer to Sally?

Aaron E. Alt

Analyst · Baird. Your line is open.

It's a great question, Mark, and here's what I'd tell you is. Pros are shopping in both Sally and BSG already, right? They're coming for different reasons, different trip types. We've done a fair amount of research over 2019 to confirm that to us. And so as it relates to the pro consumer, Sally has always serviced the pro. And what we view this is doing, whether they're coming in for an Ion color packet or CHI or anything else is, we're serving a different part of the market than BSG is as we carry forward. It is also a case that we have retail customers who don't want to go to the salon. They want to do it themselves. They're creative, they're being economical, and they're looking for a higher-level offering that they wouldn't have access to at BSG. And so we believe some of the more higher end pro like offerings like CHI, like some of the care products we've talked about, that that will be both supportive of the pro and supportive of our retail business and not cannibalistic to BSG.

Mark Altschwager

Analyst · Baird. Your line is open.

That's helpful. Thanks for all the details today.

Aaron E. Alt

Analyst · Baird. Your line is open.

Great, you bet. I should take one moment and reflect on a number that I tongue-tied as I was talking earlier. Of course the segment sales for BSG were $394.1 million not $39.4 million.

Operator

Operator

Thank you. We will go to the line of Simeon Gutman with Morgan Stanley. Your line is open.

Simeon Gutman

Analyst

Thanks. Good morning, everyone.

Aaron E. Alt

Analyst

Good morning.

Simeon Gutman

Analyst

I wanted to ask maybe a follow-up, I guess, on this quarter and the improvement in Sally Beauty, which I think is pretty notable. If you look back on the two and the three year stacks, they've been getting better. But this quarter really -- it looked like it abruptly improved pretty sharply. And I realized it's reflecting the innovation that's been in the brands for the whole year. But going back, thinking about what else could have occurred in this particular quarter, it sounds like traffic improved. Maybe it was just a culminating quarter, but anything else you could provide color on?

Aaron E. Alt

Analyst

Sure, A couple of thoughts. First, I want to call out there while we're very pleased with the quarter for Sally Beauty Supply, we are not declaring this to be a breakout quarter. Right? It was a good quarter for us and we need to build on the successes that we've achieved. It was driven by a couple of things. The first thing is the retail discipline, where the stores teams across our organization in Sally Beauty have been focused on training, have been focused on retail fundamentals, have been focused on how do we serve the customer better. And while we've been making good steps over the course of the year, Q4 was the first point where we're seeing the real benefit of that across the enterprise. Second thing going on is, of course, the better assortment around what are we offering to the guest. The third is we've made significant improvements in the connection point between our marketing organization and how we're talking to our consumer and then how we're showing up in stores, online or otherwise. And so those three things, I think, are the primary factors that are helping to drive the Sally Beauty numbers up and of course they should be translatable as we carry forward.

Simeon Gutman

Analyst

Got it, that's helpful. Can you give us a sense of what the professional market is growing -- the market that BSG operates in? And then for next year your assumption on -- you gained share, you hold the share one versus the other?

Christian A. Brickman

Analyst

Yeah, I mean, Simeon, really it's hard to track that and get good numbers on just the pro category through stylus. That being said, we see growth opportunities for BSG. Some of that is better execution on our part and we're slowly improving both the execution on both the margin side and the sales side and that will continue. And, obviously, one other reasons we've continued to add new talent into our BSG team is to continue to improve our execution, both in-store as well as through our digital platforms and we're going to add new service models and we're going to add new innovation. So it's like anything in retail. It's all the pieces that have to add up to get to the total performance, but we see growth in the channel.

Simeon Gutman

Analyst

Great, okay, thank you. Nice quarter.

Aaron E. Alt

Analyst

Thanks, Simeon.

Operator

Operator

We will go to the line of Linda Bolton-Weiser with D. A. Davidson. Your line is open.

Aaron E. Alt

Analyst

Good morning, Linda.

Christian A. Brickman

Analyst

Good morning, Linda.

Linda Bolton-Weiser

Analyst

Hi, how are you? So I was wondering if we should just revisit your strategy to have a certain percentage of your products and exclusives brands. Could you update us on what that percentage was just for Sally Beauty in FY 2019 versus FY '18 -- exclusive brands?

Christian A. Brickman

Analyst

Yeah, so Sally is about 45% owned and exclusive with the bias toward owned and BSG, I believe, is low 50s, 53% with the bias toward exclusive.

Linda Bolton-Weiser

Analyst

And for Sally how did that -- did that percentage stay flattish or did it go up or down versus prior year?

Aaron E. Alt

Analyst

I would call roughly flattish. In the last couple of quarters one of our initiatives has been to bring in some national brands to help drive some basket fill in key areas. And Maybelline is a good example where we have historically been a largely private label or our owned brand business in cosmetics. And Maybelline, while late in the quarter, is an example of where we've -- we're spreading it out.

Christian A. Brickman

Analyst

Another exciting example that is Color where we've been bringing an influencer back brands like Arctic Fox and Good Dye Young, which are driving growth and bringing in younger consumer. But our overall Color business is up as well, which is -- well, that's the terrific story there.

Aaron E. Alt

Analyst

And our largest vivid color line is still Ion our own brand business.

Christian A. Brickman

Analyst

Yeah, absolutely.

Linda Bolton-Weiser

Analyst

Okay, thanks very much.

Christian A. Brickman

Analyst

Thank you, Linda.

Aaron E. Alt

Analyst

Thanks, Linda.

Operator

Operator

Thank you. Our next question comes from the line of Lauren Frasch with Wells Fargo. Your line is open.

Lauren Frasch

Analyst · Wells Fargo. Your line is open.

Good morning, everyone. Congratulations on a great quarter. I have a quick follow up on gross margin stuff at Sally Beauty. Can you talk a little bit about your approach to promotional strategy? I know you've been driving margin improvement in the U.S. and Canada through shifting that around a little bit. Does it get more difficult to drive gross margin expansion in this segment as you've lapped these initiatives? Thank you.

Aaron E. Alt

Analyst · Wells Fargo. Your line is open.

I think it's a fair question you're asking where we are now a little bit over a year into the change in our promotional cadence, where we've been more focused on driving impact with fewer deep promotions than driving breadth of promotion so to speak. We did see gross margin improvement as a result of that effort over the course of this year. What I would tell you is, by category, we still have some opportunities there. But the magnitude of the opportunity driven just by promotional cadence is smaller than it was in 2019, and that puts it more on us to really find the other opportunities there.

Lauren Frasch

Analyst · Wells Fargo. Your line is open.

Thanks.

Operator

Operator

Thank you. Our next question comes from the line of Adam Kozek with Raymond James. Your line is open.

Adam Kozek

Analyst · Raymond James. Your line is open.

Looks like I put my name in there instead of Joe's. But I just kind of wanted to give a quick update on the target leverage. Last time you guys -- I believe, pointed at 2.7, I was wondering if that was still consistent, maybe a timeframe on that, I noticed you guys were at 2.63 which was an improvement from last quarter, so just quickly on that will be great?

Aaron E. Alt

Analyst · Raymond James. Your line is open.

We landed last quarter at 2.69. We landed this quarter at 2.63. We continue to bring the leverage down. We have the cash flow. We certainly have the strong cash flow that can support our leverage. But our goal is to bring the leverage -- our ratio down over time and you saw that this quarter as well.

Adam Kozek

Analyst · Raymond James. Your line is open.

Great, and then just a quick follow-up. I know you guys have talked a lot on Europe and give a lot of good color on the headwinds, of course, and the improvement potentially. But just the fact that that deadline for Brexit keep getting pushed back, does that prolong the uncertainty here? Are you seeing signs that consumers have adjusted to this?

Christian A. Brickman

Analyst · Raymond James. Your line is open.

I would say in general, I think, consumers are kind of adjusting to the uncertainty. We are seeing some improvement in our U.K. business. And so I would argue it's a little bit of wait for it to happen at this point in time. My guess is it would be less impactful than the original news and fears. But we're going to have to let it happen before we know that.

Operator

Operator

We will go to the line of Carla Casella with J.P. Morgan. Your line is open.

Carla Casella

Analyst

Hi, I had a follow-up question on -- someone asked you about your vendors and Cody. Is Cody one of your top five for BSG? And I'm also wondering is Henkel -- do you currently work with Henkel as well?

Christian A. Brickman

Analyst

Cody is one of our top five. And we do work with Henkel across both businesses and they are one of our largest vendors as well.

Carla Casella

Analyst

Okay, and then I am just trying -- you look to the holiday stocking and just any kind of highlights there were to look for in terms or key items or key focus promotional areas in the stores as we go into the holiday season?

Aaron E. Alt

Analyst

So one point of context for you is, for the last several years Sally has not been a seasonal business, and that our business has been pretty steady. It doesn't vary dramatically for the holidays. We started to adjust to that in mid-October last year with a focus on some holiday offerings. This year the offering is quite different where we have a gifting strategy on NCAP at Sally tied to our key appliance items, tied to some care items, tied to some of our cosmetic items. So we're eager to see how that performs given the relatively flat seasonality of the business over time.

Carla Casella

Analyst

Okay, great. And then just one follow-up on the DC consolidation that you're doing in Europe, as well as the new facility in Texas, what's the timing of both? And will there be some inventory adjustments or kind of stocking of additional inventory to make sure you don't have any disruption during the DC roll-out or DC conversion?

Aaron E. Alt

Analyst

Yeah, it's a great question. So let me answer it in a couple of ways. In the U.S. and Canada for fiscal 2020 the only change to know that we are anticipating is the addition of the North Texas facility, which is currently under construction and should be live servicing the BSG business by the end of March. Right? We will naturally need to load that building with inventory in support of the enterprise. While that is going on, we also have a JDA implementation starting elsewhere within the network. That we're probably testing through as well. And so those two things would say there may be some inventory coming in. What I would tell you on the opposite side of the coin is that we are very focused on ensuring that our inventory levels do not rise materially and we're working aggressively, both in the Sally business and in the BSG business, to bring our inventory levels elsewhere down. At the same time they were investing within the North Texas facility and the JDA implementation. That will be a work-in-progress and a key focus area for us in fiscal 2020.

Carla Casella

Analyst

The Europe consolidation is that -- anything from that?

Aaron E. Alt

Analyst

The European consolidation is spread out over the course of the year. We're not expecting that consolidation to have a material impact on inventory as we've worked the inventory levels down, as we come out of the nodes and so I'm not anticipating a problem.

Carla Casella

Analyst

Okay, great. Thank you.

Aaron E. Alt

Analyst

Thank you.

Operator

Operator

Thank you. And our final question will come from the line of William Reuter with Bank of America. Your line is open.

William Reuter

Analyst

Good morning. You mentioned in the prepared comments that there could be some acquisitions of exclusive brands on the BSG side this year. I think we've heard about that from time-to-time. But I guess if you can give us any context of the size of these acquisitions that you might be looking at?

Aaron E. Alt

Analyst

Well, we're not going to comment on the specific acquisition. What I would say is, what you should take from this is two things. The first, part of BSG's model, over time, as you look at where they've driven growth, is to require new brands. Either a new, new brands or distributions rights on existing brands and put them into their existing store network. That, of course, has a quick impact on same store sales. We've been focused elsewhere for the last 18 months to two years and you know, what I want you to take away is we're moving back to that model of being -- of looking for opportunities like that to help the overall business. Second thing I want you to take away is that, while none of these acquisitions would be material to the enterprise per se. Right? They will result in the use of cash. Right, that we'll have to -- that we would put into the -- investing in the business bucket that may offset other things.

William Reuter

Analyst

Okay, and just as one follow-up. Couple of callers ago -- or callers ago, you mentioned that your goal is to bring leverage down. The last time I'd seen your leverage target it was two and a half times, is that still what your leverage target is at this point?

Aaron E. Alt

Analyst

Our first success point is two and a half times. I think what I've said in the past is, as we get to two and a half times, we're going to look around at the investments we need in the business, our leverage ratios and other demands on our cash and we'll go from there.

William Reuter

Analyst

Great, thank you very much.

Operator

Operator

Thank you. And I'd like to turn it over to Chris for any closing comments.

Christian A. Brickman

Analyst

Well, first of all thank you for your questions today. To summarize, we made tremendous progress in 2019 as we invested in the key initiatives and capabilities that will drive future growth. We acknowledge there is still work remaining in 2020. We're seeing positive results from our efforts and we remain confident that we are on track as we transition the company back to long term growth. Thank you for joining us today.

Operator

Operator

And ladies and gentlemen, today's conference call will be available for replay after 9:30 A.M. today until midnight November 14. You may access the AT&T teleconference replay system by dialing 1-800-475-6701 and entering the access code of 472895. International participants may dial 320-365-3844. Those numbers once again, 1-800-475-6701 or 320-365-3844 and enter the access code of 472895. That does conclude your conference call for today. Thank you for your participation and for using AT&T Executive Teleconference Service. You may now disconnect.