Earnings Labs

Sally Beauty Holdings, Inc. (SBH)

Q3 2023 Earnings Call· Thu, Aug 3, 2023

$14.42

+1.19%

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Transcript

Operator

Operator

Good morning everyone and welcome to Sally Beauty Holdings conference call to discuss the company’s fiscal 2023 third quarter results. All participants have been placed in a listen-only mode. After management’s prepared remarks, there will be a question and answer session. Additional instructions will be given at that time. Now I would like to turn the call over to Jeff Harkins, Vice President of Investor Relations and Treasurer for Sally Beauty Holdings. Please go ahead.

Jeff Harkins

Management

Thank you. Good morning everyone and thank you for joining us. With me on the call today are Denise Paulonis, President and Chief Executive Officer, and Marlo Cormier, Chief Financial Officer. Before we begin, I would like to remind everyone that management’s remarks on this call may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors, including those discussed in the Risk Factors section of our most recent annual report on Form 10-K and other filings with the SEC. Any forward-looking statements made on this call represent our views only as of today and we undertake no obligation to update them. The company has provided a detailed explanation and reconciliations of its adjusting items and non-GAAP financial measures in its earnings press release and on its website. Now I’d like to turn the call over to Denise to begin the formal remarks.

Denise Paulonis

Management

Thank you Jeff, and good morning everyone. Three quarters into our fiscal year, we are on track with our operating plans and the financial guidance we laid out at the beginning of the year. Engagement from our Sally and BSG customers remains strong and our core color category is growing in both segments. In Q3, we delivered net sales of $931 million and strong gross margin performance of 51%. Additionally, SG&A expenses were below prior year, supported by a continued focus on cost efficiencies and the realized benefit of our store and distribution center optimization efforts. As a result, we delivered third quarter adjusted EBITDA of $119 million and free cash flow of $32 million. On our last earnings call, we noted some softening of transactions and ticket at Sally’s beginning in late March and continuing into April. Trends picked up in May and remained relatively steady through quarter end. While our low to middle income customers continue to spend in our core categories of color and care, they limited their basket adds and remained conservative on what they consider to be non-essential purchases. In turn, at Sally, comparable sales increased by 3% while comparable transactions were flat with average ticket up 6%, driven by average unit retail prices up 7% and units per transaction down 1%. Total color sales increased 3% and care was down 1%, which includes the impact of store closures. Color continues to see strong momentum at Sally with grey coverage up 10%. Turning now to BSG, comparable sales decreased by 2%, reflecting a continuation of stylist demand trends we’ve been seeing for several quarters now. Comparable transactions were up 1% while average ticket was down 4%, driven by units per transaction down 10% and average unit retail prices up 7%. From a category perspective, total…

Marlo Cormier

Management

Thank you Denise and good morning everyone. Third quarter consolidated net sales declined 3% to $931 million on 352 fewer stores and 20 basis points of favorable foreign currency impact. Consolidated comparable sales grew 1%, reflecting 3% growth at Sally and a 2% decline at BSG. This compares to a 4% decline in consolidated comparable sales in the prior year. For perspective, total sales in Q3 of fiscal 2022 were $961 million, which reflects normalized top line performance. Unpacking the negative fiscal 2022 comparable sales decline a little further, it’s worth noting that we were up against particularly strong performance in Q3 of fiscal 2021, when sales topped a billion dollars driven by the COVID reopening. Third quarter global ecommerce sales increased 3% on a constant currency basis to $83 million and represented 9% of total net sales. Moving down the P&L, we maintained strong adjusted gross margins, which came in at 50.9%, down 10 basis points to the prior year. Increased product margin at Sally Beauty driven by pricing leverage and higher owned brand penetration was offset by lower margins at BSG due to a channel mix shift between stores in our expanded Regis business, as well as a shift in some North Texas distribution center costs from SG&A into gross margin. Third quarter SG&A expenses totaled $384 million, down $7 million to last year. The year-over-year decline primarily reflects the savings from our previously announced distribution center consolidation and store optimization plan, lower advertising costs and cost control, partially offset by higher labor and accrued bonus expense. Looking at Q4, we anticipate that SG&A dollars will be down slightly versus the prior year. Importantly, we are on track to achieve the previously outlined expense savings under the DC consolidation and store optimization plan totaling approximately $50 million for…

Operator

Operator

Thank you. [Operator instructions] The first question will come from Oliver Chen from Cowen. Please go ahead.

Joanna

Analyst

Hi, this is Joanna [ph] on for Oliver. Thanks for taking our questions. Just curious on the promotional front, we are hearing in the industry, hair care saw higher promotions. What have you seen in terms of the promotional environment and what is embedded in your guidance? Also on Happy Beauty Company, that concept, just curious how that customer set might differ from existing Sally customers and how you think that will be incremental to Sally. Thank you.

Denise Paulonis

Management

Happy to answer both of those questions. On the promotional activity front, we’re seeing a little bit different behavior on our Sally side of our business versus our BSG side of the business. On the Sally side of the business, promotional activity is fairly consistent with what we’ve seen in the first two quarters of the year, so that’s moderate ongoing promotional activity but nothing particularly outsized. I think when we look at the BSG side of the business, we certainly have stylists that are seeking out deals. They are working to stretch their money, they are looking for those deals, and so we saw promotional activity increase just a bit on that side of the business. I think what’s important on both sides of the business, and even more so at BSG, is we watch the trends in the industry right along with our vendor partners, and our vendor partners have been very supportive in leaning in where we can fund those promotions, drive some unique growth in the business, but enable us to maintain our gross margin profile while getting those incremental sales. I’m anticipating that that promotional cadence is going to remain pretty consistent as we move through the next few quarters, and we’ll continue to partner with our vendors to make the right choices to serve our customers well on that front. On the Happy Beauty Company front, we’re just so excited about the opportunity we have here to reach a bit of a different customer base, in fact, and importantly reach them with different categories than what we have in the baseline of our Sally business today. We think the concept really has great potential, and when we think about the customer base, it’s about millennials, value seekers of all age, discount beauty buyers, and when we look at the market, there’s about $30 billion of beauty and personal care that’s spent from households making under $60,000 a year, and that’s where we actually believe the Happy Beauty Co. concept should have the highest appeal. Two of our stores are going to be directly targeting and going after that profile that I just described, but we’re also going to test stores that have a very different profile and we’re going to get a good sense on how the concept resonates across a bunch of different economic and demographic groups as we go forward. We’re really in the earning innings there, but when you think about both the ability to serve that value customer but really expand and focus on cosmetics, skin care, bath and body with some nails and some hair, we’re really stretching into the other side of the category that we don’t participate in as much today with the Sally brand.

Joanna

Analyst

Perfect, thank you.

Operator

Operator

Thank you. The next question is from Ashley Helgans from Jefferies. Please go ahead.

Ashley Helgans

Analyst

Hi, thanks for taking our questions. Anything you can share about the third party brands you’re going to have at Happy Beauty, and then also, anything on the real estate location strategy? Thanks.

Denise Paulonis

Management

Sure. On the third party brand front, it is all work in development. Right now with the pilots we opened, it’s some well known brands but also some more entrepreneurial brands that are coming in with some Korean beauty brands, some Australian beauty brands, things that really can bring great product efficacy at the value price point that’s out there. That third party brand piece is going to continue to deliver and develop over time as we think about that and look forward, and married up with our own Happy Beauty Co. brand in the stores as well, so a healthy mix across both of those that we’re excited about. When we think about the real estate strategy, when we just think geographically, we’re starting our tests in the Dallas-Fort Worth area, as well as Phoenix, and then when you think about the centers that we’re in, we’re really going after these 10 pilot stores a mix of a bunch of different types of centers that target different demographics and different economic profiles to really get a sense of where the concept will most resonate. That can span from a heavy Hispanic market that might skew a little bit lower income, to a more middle income closer to college/university environment that would be out there, and literally everything in between, and that’s where we’re really excited about the planning that we’ve done to pull the pilot together to say, three months, six months, nine months from now, we’ll be so much smarter about where it resonates, what we would do to tweak the concept, and where we would go. But most of these will all be in traditional types of strip mall centers, just different ones depending upon the notion of the demographic that we’re going after.

Ashley Helgans

Analyst

Great, super helpful.

Operator

Operator

Thank you, and once again if you have a question, please press one then zero. Our next question is from Olivia Tong from Raymond James. Please go ahead.

Olivia Tong

Analyst

Great, thanks. Good morning. I wanted to ask you about the comp, which slowed after a promising performance in the March quarter. You did talk about some weakness last quarter on that first call in March and April, it sounded like May got a little bit better. Can you talk a little bit about where you stand relative to the guide, is some of that a view on perhaps improving profitability as you narrow your margin target to the upper end? Just kind of a little bit more color in terms of the components of the comp, thank you.

Denise Paulonis

Management

Sure, so if we break it up, we have the BSG and the Sally businesses performing a little differently this quarter, but if I backed up one step, I think when you think about the performance this quarter, we also have to look at the historical comparison. Marlo mentioned that a bit in our prepared remarks, but the comparison that we were going up against in third quarter fiscal ’22 was comparing against an incredibly high base in fiscal ’21, coming off of the COVID reopening where we had a quarter that was over a billion dollars in sales. We posted a modestly negative comp last year coming off that high, and Q3 last year was really a good normalized baseline to kind of compare the business go forward. On the Sally business this quarter, what we saw was continued strength in the recaptured sales from the store optimizations that contributed almost all of the 3 comp that we put out there in the market, and to your point about the cadence of the quarters, we did see the softness in April and, interestingly, it looks like many retailers out there experienced that similar level of softness in April. But we did see it improve moving into May and kind of stabilized as we continued to move through June, so glad that we saw that resurgence of activity from where we were in that March-April timeframe, but that April timeframe did factor into the performance in the quarter. Then I think the only other important part that I’d mention on the Sally side is if we thought about what happened in Q2, where we posted a 9 comp, remember that that had a different comparison in the prior year, which was really the year when we still had the COVID…

Olivia Tong

Analyst

Got it, thank you. Then just zeroing in a little bit more on the margin, nice to see the narrowing towards the high end. Could you just talk a little bit more about the current promotional environment, any trends that you’re seeing, whether towards the upper end of the market versus the more value-oriented consumer products, any particular trends that you’re seeing, whether it’s in color or other hair care related categories? Then just lastly, your views on why you think that ecomm was lagging, whether it’s just a particular point in time or something more systemic there. Thank you.

Denise Paulonis

Management

Lots to unpack there. Let me start off a little bit, just reiterating a bit of the thoughts that we have around the promotional environment. We saw a little bit of an uptick in BSG, remained very consistent within Sally, but our margin strength really comes in our partnerships with our vendors and really being able to leverage investment from their perspective to maintain our gross margin rate, but be able to see the increases in units that we get when we do lean into promotions. We don’t anticipate promotion going to any outsized levels, but I would expect that Sally will maintain where we sit today and BSG will maintain the bit of uptick that we saw in this last quarter. But before getting to the ecomm question, I think it might be helpful if Marlo just provides a little bit more color around what else is driving the strength in the operating margin and taking us to the high end of the guide.

Marlo Cormier

Management

Yes, I think what gives us confidence in the high end of the guide is our strength of our gross margins, being able to maintain above that 50%. Where we are year to date, it’s pretty much what we see for our full year. On the Sally side, strength is coming from our increasing owned brand penetration, and we did call out pricing and leverage. We have been able to overcome vendor cost increases with our pricing actions in recent quarters. We don’t see further outsized vendor cost increases going forward - we believe that moderates, but we will continue to monitor that. On the BSG side, gross margins have stabilized. They do reflect the structural shift that we’ve been talking about with our expanded Regis business, as well as the relocation of the North Texas DC costs that are now up in margin, that had moved up from SG&A, so really good performance on our gross margin front and believe we have stability there going forward. When you look at SG&A, we’re really pleased to see SG&A dollars down from last year, and looking at it as we finish the year, we expect that to be the case for Q4 as well. We’re getting really good benefits out of really strict cost control as well as the planned benefits that we’re getting out of our DC consolidation and store optimization efforts. Those things are offsetting some really important investments that we made in wages, as well as our continued investments in our strategic initiatives. With our optimization efforts delivering the $50 million that we expected in SG&A savings this year and the lift on operating earnings of $10 million to this fiscal year, and then building off the strength of the gross margins, we believe we have--we’re in great position to deliver on the higher end of our operating margin guidance range.

Denise Paulonis

Management

Then I guess coming back to your comment on ecommerce and what we think about the ecommerce business today at Sally, what I would say is I think we see a bit of a channel shift underway. The industry ecommerce data that we have shows softness overall in our key categories, and that same data suggests that we’re outperforming what the total mass beauty market is doing in color, care and nails from an ecomm perspective. But when we see the same idea that we have customers and consumers who are trending back to experiences, they’re trending to travel, they’re trending to restaurants, you see that a bit in people trending back to an in-store shopping behavior as well, and we feel like that’s what we saw in the quarter more so than anything. But to be clear, our performance is below our expectations in this space and we’re working very hard to turn that dial, and when the customer is ready to be shopping ecommerce, we’re going to be ready for them as well. We’re really focused on the offering that we have with the expansion of marketplaces underway, the launch of our licensed colorist on demand coming online later in this month, but we round it out with a really healthy ecommerce business in the spirit that the profitability of our ecommerce channel is quite strong, which is largely fueled by the fact that our stores actually support the fulfillment of about 50% of sales in this past quarter, which should boost the Buy Online Pick-up In-store as well as our two-hour delivery from our stores. Right now, it feels like it’s a little bit more market, but we’re not satisfied with our performance and lots more that we can do there to continue to accelerate growth.

Olivia Tong

Analyst

Great, thank you. Best of luck.

Operator

Operator

Thank you, and at this time, there are no further questions in queue. Please continue.

Denise Paulonis

Management

Wonderful. Well, we thank you all for your participation today. When we think about being three quarters into the year, we’re on track with our operating plans, we’re on track with our financial expectations that we laid out at the beginning of the year, and I’d like to close by saying I’m extremely excited about where we’re headed. We have spent the last 18 months charting our strategy, preparing initiatives that we have that we are going to launch, and to some extent starting to test, but we’re really turning the corner this quarter that we’re now fully in pilot stage on many significant projects, from our Cosmo Prof Direct site to Studio by Sally, licensed colorist on demand, and now recently discussed Happy Beauty Co., and that really gives us great opportunity to continue to build those pilots, continue to test and learn, and we’re doing all of this with a path leading towards 2025-plus, really being able to see the fruits of these labors start to gain traction and get an expansion, so excited about where the future is taking us. As a final reminder, I’d just say thank you again to all of our associates around the world. You are the ones that make our customers happy every day, and we appreciate all you do. With that, we will talk to you again next quarter.

Operator

Operator

Thank you. Ladies and gentlemen, that does conclude our conference for today. Thank you for your participation and for using AT&T Teleconference. You may now disconnect.