Denise Paulonis
Management
Happy to answer both of those questions. On the promotional activity front, we’re seeing a little bit different behavior on our Sally side of our business versus our BSG side of the business. On the Sally side of the business, promotional activity is fairly consistent with what we’ve seen in the first two quarters of the year, so that’s moderate ongoing promotional activity but nothing particularly outsized. I think when we look at the BSG side of the business, we certainly have stylists that are seeking out deals. They are working to stretch their money, they are looking for those deals, and so we saw promotional activity increase just a bit on that side of the business. I think what’s important on both sides of the business, and even more so at BSG, is we watch the trends in the industry right along with our vendor partners, and our vendor partners have been very supportive in leaning in where we can fund those promotions, drive some unique growth in the business, but enable us to maintain our gross margin profile while getting those incremental sales. I’m anticipating that that promotional cadence is going to remain pretty consistent as we move through the next few quarters, and we’ll continue to partner with our vendors to make the right choices to serve our customers well on that front. On the Happy Beauty Company front, we’re just so excited about the opportunity we have here to reach a bit of a different customer base, in fact, and importantly reach them with different categories than what we have in the baseline of our Sally business today. We think the concept really has great potential, and when we think about the customer base, it’s about millennials, value seekers of all age, discount beauty buyers, and when we look at the market, there’s about $30 billion of beauty and personal care that’s spent from households making under $60,000 a year, and that’s where we actually believe the Happy Beauty Co. concept should have the highest appeal. Two of our stores are going to be directly targeting and going after that profile that I just described, but we’re also going to test stores that have a very different profile and we’re going to get a good sense on how the concept resonates across a bunch of different economic and demographic groups as we go forward. We’re really in the earning innings there, but when you think about both the ability to serve that value customer but really expand and focus on cosmetics, skin care, bath and body with some nails and some hair, we’re really stretching into the other side of the category that we don’t participate in as much today with the Sally brand.