Kevin Johnson
Analyst · Bank of America
Sure. I'm happy to Howard. Yes, Joe, thanks for the question. I think that without getting into the specifics of each of these deals, they all have a common element which is each of these partners is paying us for Stars that then will be used to reward MSR customers or in the case of Spotify or the New York Times for subscription, in the case of Lyft for rides, and in the case of Lyft for some benefits they have for their drivers as well. In each there is a range of terms in each of those agreements, but there is a fundamental principle around how we're going to pivot and help them achieve their goals in terms of subscriptions, and rider ship, and in return they are going to buy Stars or pay us for Stars, they are going to reward MSR customers for those benefits, and that's where it becomes a win-win-win, if you will. MSR customers win because it's another place for them to earn valuable Starbucks Stars that they can redeem at Starbucks. Starbucks will win because that will bring traffic into our stores, and our partners will win because we are going to help them bring MSR customer base and bring customers to their offerings, whether it is subscriptions or rides, and we're going to go from there. So certainly, that is the foundational concept behind the 3 deals that we've done in the vision that we have going forward. I think, as Howard mentioned, we've got to walk before we run, and so right now I think the plans are to get to Spotify this fall, and we queued up New York Times and Lyft in January, early Q1 calendar year 2016. And in the interim, we're going to continue to have dialogue with other interested partners. But I think the priority right now is we're going to make sure that we do a great job with these first three partners and that our customers have a great experience, our partners get benefit from that, and that's where we are going to put our energy. In terms of your questions around who's managing this, I mean obviously a big part of this links into the digital experience we've created with our mobile app. And so Adam Brotman and his team are doing a lot of the software development that's enabling this. Certainly between Howard, Adam, Matt Ryan and myself, we've all been involved in these dialogues and helping shape these. I think we're now at a point where we're going to now start formalizing organizationally where the accountability is to scale it. But now clearly the implementation of getting this done is the responsibility that I have along with Adam Brotman.