Howard S. Schultz - Starbucks Corp.
Analyst · Gregory Francfort from Bank of America. Your line is now open
The question that was asked earlier of Kevin regarding potential commercial partnerships with tech companies or pure-play digital companies, we've learned a great deal from the relationship we have with Tencent in China. In only six months we've had over 2 million social gift transactions, which is just an unbelievable level of acceleration and velocity in a very short period of time. We do not have social gifting at that level here in the U.S., but clearly, we've got sightline on what that could be in the U.S. and the relationship that we have built with Tencent. So, the other thing I'd say is when you asked the question, a lot of the answer is based on the fact that bricks-and-mortar retailers are in need of a pure-play digital partner. But what we're also seeing in these discussions is that the digital companies and tech companies realize more than ever that there's going to be one customer interface, and that interface is as important to a tech company to have a brick-and-mortar relationship as it is for a brick-and-mortar relationship company to have a digital relationship. And so, once again, I think you're going to see lots of these kinds of things take place, as well as what I've been saying for the last few years, and that is, a level of consolidation and store closures, which we've all seen. But Starbucks, despite the cyclical issue of the macro environment, we are in the mix not only in these conversations, but clearly, the level of store growth, the level of customer profile, and the continuation of the velocity of building the equity of the brand domestically and around the world, and as Kevin said, the power we have to grow two businesses at once, a more mature business that clearly is not saturated here in the U.S. with the number of stores we continue to open with great success, and as Belinda said, the very early, nascent stages of what we're going to have, which is thousands of retail stores in China, multiple points of distribution in terms of product, and a digital relationship with multiple companies, based on the fact that the consumer in China is well more advanced than the U.S. consumer in terms of being a digital native. And we are at the intersection of that in ways that no other brick-and-mortar company is in China, based on the fact that we're in 130 cities with 2,800 stores, but it's also the profile of the consumer in China, and with almost $1 million AUV in the morning ritual starting in China building almost every day, this business in China, I think, is significantly underestimated both by the people who analyze our business and, I think, candidly, in the market value of Starbucks.