Tom Ryan
Analyst · America, we have Joanna Gajuk. Please go ahead
Sure, Scott. Thank you. First of all, I guess, I'd level set with, and I think I had in the prepared comments. If you look back at the second quarter 2018, it's our highest production quarter for cemetery -- pre-need cemetery in the last five years for sure maybe for ever. Same quarter is always, generally, a very strong quarter on a seasonal basis. So, we had a high hurdle to get over.The second thing we did, and I've touched upon a little bit, but didn't go into great detail with regards to some changes that we made associated with our target. One, we raised the targets for achievement in order to get bonuses. We recognized the fact that interest rates are -- can be a form of discount. And so, in equating that to the way that we compensate the sales force and driving fair interest rates as we finance these things over time.And then finally, some discipline around utilizing the sales force product, which is the customer relates to your management. So, we did a lot of things that are tough, good behavioral changes that I think is going to drive productivity enhance our sales force ability to sell. And again, when you do those things, and we did these predominantly in April and May, they can be temporarily distracting. And so, I think that had an impact, but again as I mentioned, I think those are the things that are going to benefit Q3 and Q4 when you think about our ability to achieve those production levels.And then, we just mentioned again that from time-to-time, you're going to have markets, and particularly, big markets. We mentioned in the first quarter some challenges in Vancouver as it relates to reaching targets of previous years. And those things just are going to happen from time-to-time, and we've got plans that we believe are going to allow us to lift our game even in the bigger markets.So we're excited about the back half of the year. I think we are confident that number one, we're generating probably the best leads we've ever generated in the history of the company. They are going to be very productive as you think about the back half of the year. By the way, these leads cost less than they used to cost. They're better leads.We're now globally on a customer relationship management system that kind of allows us to be more productive in handling those leads and managing them over time. And so, we feel really, really good about the momentum as we enter the back half of the year. Tough second quarter, but I think we made some changes that are positive for the long-term benefit of our company and our sales construction.