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comScore, Inc. (SCOR)

Q4 2015 Earnings Call· Wed, Feb 17, 2016

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Transcript

Operator

Operator

Good day, ladies and gentlemen. And welcome to the comScore Fourth Quarter 2015 Financial Results Call. At this time, all participants are in a listen-only mode. Later, we will conduct a question-and-answer session, and instructions will follow at that time. [Operator Instructions] As a reminder, this conference is being recorded. I would like to introduce your host for today’s conference, Mr. Mel Wesley, Chief Financial Officer. Sir, please begin.

Mel Wesley

Analyst

Thank you. Good morning, and welcome to comScore's earnings call for the fourth quarter and full fiscal year of 2015. I'm Mel Wesley, comScore's Chief Financial Officer, and with me today is our Chief Executive Officer, Serge Matta, Executive Vice Chairman and President of comScore, Bill Livek, and David Shiffman [ph], our Chief Revenue Officer. Before we begin, please allow me to read the following disclaimer regarding our use of forward-looking information and non-GAAP financial measures. During the course of today's call, as well as during any question-and-answer period that may follow, representatives of the company may make forward-looking statements within the meaning of Securities laws, regarding future events or performance of the company that involve risks and uncertainties, including without limitation, that is outlined in the press release that proceeded in this presentation and identified on a written disclaimers of the slides included with this presentation. Such statements are only predictions based on management's current expectations. Actual events or results could differ materially from those predictions, due to a number of risks and uncertainties, including those identified in the documents comScore files from time-to-time with the Securities and Exchange Commission. Those documents specifically include, but are not limited to, comScore's Form 8-K filed earlier today relating to this call, and comScore's Form 10-K for the period ending December 31, 2014, along with subsequently filed Form 10-Qs and Form S-4 related to the Rentrak acquisition. We caution you not to place undue reliance on any forward-looking statements included in these presentations, which speak only as of today. We do not undertake any obligation to publicly update any forward-looking statements to reflect new information after today's call or to reflect the occurrence of unanticipated events. In addition, we may also reference certain non-GAAP financial measures in the course of our presentation. You will find in our press release and our Investor Relations website a reconciliation of non-GAAP financial measures discussed during today's call to the most directly comparable GAAP financial measure. The link to our Investor Relations website is ir.comScore.com and our results are posted under press releases. We have a presentation posted on our IR website under Events & Presentations that corresponds to our comments today, and will be helpful as you follow along. With that, I will now turn the call over to Serge.

Serge Matta

Analyst

Thank you, Mel, and good morning, everyone. We ended 2015 with record results and strong momentum to carry us into what we hope will be a historic 2016 for comScore. Less than three weeks ago, we completed our merger with Rentrak, creating a new cross-platform Measurement Company, built on a precise innovation lead understanding of audience and consumer behavior at massive scale. We're extremely excited and bullish about the new comScore, and on today's call, we will spend a significant amount of time on details regarding the new vision. That said, Rentrak's results will be included in our financials beginning January 30th of 2016, and not included in the financials we are reporting for comScore during the fourth quarter of 2015. As you can expect - as you can imagine, we expect today's call to run a little longer than usual. As Bill and I take some time to walk through our post-merger business plans for 2016 and detail the momentum, we've already been building in the marketplace. But first, let's move now to a brief overview of the comScore legacy quarter, before we close the Rentrak merger. Turning to slide four, comScore delivered another quarter and year of record revenues and strong profitability. We closed our 2015 with positive momentum across our business, setting us up well for game-changing 2016. Fourth quarter 2015 pro forma revenue was $97.7 million, up 10% over fourth quarter last year. We have strong revenue growth, despite the continued negative effects of foreign currency adjustments. On a constant currency basis, our pro forma revenue grew 13% over last year, and we achieved record pro forma constant currency revenue of $100.9 million. Adjusted EBITDA was $27 million, a 30% year-over-year increase and a 28% adjusted EBITDA margin, reflecting the significant operating leverage we have in…

Bill Livek

Analyst

Thank you, Serge. comScore is in a unique position in TV, as a result of having a measurement service that measures and reports all 210 [ph] intent local markets projected to our national television service. This includes every program and every movie on video on demand and every television show, whether that television show is watched live or on a consumer's DVR or VOD over the course of a month. The benefits of our service is stable and highly granular information that gives our customers the ability to do advanced demographic segmentation and the ability to sell and buy advertising, beyond age and gender demographics. Yes, comScore measures TV precisely and everywhere. National broadcasters are embracing our television solutions, as we continue to watch our client base growth. We count 107 national broadcasters as clients and up to 21% of the national TV broadcasters in the U.S. We have signed up about one-half of the top 50 television networks, and about one-half of the top 100 networks. As many of you know, comScore works with four of the top five major broadcast networks with our television service. comScore's video on demand in digital services works with all major networks. Again, another synergy in bringing our two companies together will be a big revenue driver in the future is this focused approach in the national marketplace. On slide 23, the local television market is another proof point supporting that our approach is working at comScore. Local broadcasters and local agencies need to understand their local audience in great detail, especially now in this political season and big automobile repurchase cycle that we are in. Last quarter, we tipped over 625 client mark in the local service and have contracts with 93% of the television stations that are owned and operated by…

Mel Wesley

Analyst

Thank you, Bill. I will now provide more detail regarding our fourth quarter results. Revenue in the quarter was $97.7 million on a pro forma basis, up 10% versus the same quarter last year. We are pleased with our revenue growth, despite slower sales of our DAx solutions, after announcing the divestiture of that business in early November. In addition, customers postponed purchases of Cross Media products, resulting from our Rentrak merger. Four Cross Media deals of approximately $3.5 million in Q4 revenue did not close as a result of postponed purchases. During Q4, headwinds from foreign currency continued what were less severe than prior quarters in 2015. The exchange rates against the U.S. dollar remain constant from the same quarter last year, our Q4 pro forma revenue would have been $100.9 million or growth of 13%. As illustrated on slide 27, revenue from non-monetary transactions in the quarter was $5 million, down $4 million sequentially and down $2 million versus the same quarter last year. Expense from non-monetary transactions in the quarter was $6.5 million, up $1.5 million sequentially and down $3 million versus the same quarter last year. Subscription revenue in the quarter was $88.9 million on a pro forma basis, up 10% versus the same quarter last year. Subscription and project revenue represented 91% and 9% of total revenue respectively. Revenue from existing customers was $90 million on a pro forma basis, up 9% year-over-year, and representing 92% of total revenue. Total customers increased by 42 from last quarter to 2,770. Our international revenue on a pro forma basis was 26.7 million up 5% year-over-year, despite continued foreign currency headwinds and represented 27% of total revenue. Moving to margin and expenses on a GAAP basis, our gross margin was 67%, down from 71% for the same quarter…

Operator

Operator

Thank you. [Operator Instructions] Our first question is from Matthew Thornton of SunTrust. Your line is open.

Matthew Thornton

Analyst

Hey. Good morning, guys. Thanks for taking the questions, and congrats on getting the deal done. Maybe one for Serge, and then a follow-up for Mel, if I could. Serge, on the first couple of iterations of XMEDIA that you talked about getting the daily reporting by the fall. What kind of update frequency do you expect in the first two iterations? And maybe, if you could just talk a little bit about kind of the initial demand hold you're seeing from the client base. And then, I'll come back with couple of follow-ups for Mel.

Serge Matta

Analyst

Sure. Hey, Matt. So, in terms of Cross Media, yes, we did say in the - just a few minutes ago and I know there was a lot to cover especially when providing details of our product roadmap, which is unusual in an investor call, but we felt it was very important to do that based on the merger. We will be moving to daily in Q3, in Q1, and in April, starting in April through Q3, it will be based on a monthly cadence. So, that’s how to think about it. Now, it will include as I mentioned, person level ratings, most of all, all of the digital platforms, linear TV, VOD will obviously cross-tab it with age and gender demographics. We will be enhancing it with over-the-top. And the key thing here is, we will also be providing, it’s not just a total audience, we will be providing an incremental reach by platform. So, think about it this way, if you have 30,000 people watching x show and you have another 20,000 people on their mobile device and another 20,000 people watching on TV, we’re not showing a total audience of 50,000, we’re going to be showing the incremental reach in audience for the each of the platform to say, is that 30,000? Is that 40,000? Or potentially if there is no duplication, it would be all 50,000, but we will be factoring in the duplication and measuring that by each platform. Is that helpful?

Matthew Thornton

Analyst

Yeah, that’s very, very helpful. And Serge maybe if you can just quickly give us a little sense of how the demand pull, or the questions or feedback you’re getting from, from clients out of the gate here. And then a lot of questions I get from clients and investors quite often is around your Total Home and how this kind of folds into the XMEDIA platform, does it just fill in kind of your streaming video or TPPs or will this augment kind of across the board there?

Serge Matta

Analyst

Yeah, great question. So, in terms of client demand, I have to tell you, since the merger has happened, we’ve been, both Bill and I have been on many, many sales calls and actually client briefing just to tell to share this product roadmap. I have 16 years at comScore. I have never seen this level of excitement. I think the only time I saw this excitement was when we introduced our Unified Digital Measurement service back in 2006 or 2007. It is - clients are hungry for this, the one feedback that we’ve been receiving is probably a bit of a surprise is, when is it going to happen and how quickly can you have it? We met with one of the major broadcasters, eight days after the close of the merger and their question was why is it not yet ready? And our first question was, guys, we’ve only closed it in eight days, give us somewhat of a break. But, we are going to be moving fast. You saw the roadmap, it’s starting in April, in Q2, we’ll have more data and more insights. In Q3, we’ll have more - we’re just going to move extremely fast, because we know time is not our friend. We understand that, but we are very, very bullish on what we can deliver and the beautiful thing about this is, it’s not theoretical. We’ve been doing this. We’ve been - we’ve partnered with Rentrak in advance of this merger for specific clients. So, it’s not like this is the first time that our teams are coming together or this is the first time that we are seeing each of our data insights. We know our data. We know the platforms and as a result, we can move much, much faster. Now, in terms of Total Home, yes, a lot of excitement here that’s probably a huge innovation like I mentioned that comScore first, it measures everything within the home. It measures over-the-top devices, it measures wearables, it measures internet of things, it measures mobile, PC, everything, now it’s opt-in, it’s privacy friendly, it will fill in some of the holes that we don’t specifically have directly from the operators or from the content providers. So for example, the one of the biggest holes that it will fill and what we mentioned earlier in this call is the hole of measuring at the title level i.e. the show level detail of Netflix and Amazon Prime, that’s a huge milestone. Without Total Home, we would not be able to do that. And contrary to what people may have heard, this is not going to cost us hundreds of millions of dollars. This is going to cost us $10 million to $15 million and is included in the guidance. So, you can tell, I'm really bullish about this. It’s very unique data and it’s real. It’s - we’re recruiting every single day.

Matthew Thornton

Analyst

That’s really helpful. I appreciate that Serge. And then Mel just really quickly, I am running long here, cash conversion for the year, I mean obviously you guys are seeing a lot of NOLs, how can we think about cash tax rates, your CapEx working capital, how can we think about this for the year?

Mel Wesley

Analyst

Yeah, so obviously, we’re still in the process of finishing up our purchase accounting, but in terms of our cash tax rate, what I would do is, we’re going to still be in the range of cash taxes this year between that is for ‘16 or between like 2 million and 4 million. So, that’s what I would base your model off of for a provision rate at this point, it’s a bit early to give a projection on that. We can update you on that moving forward. But yeah for right now, we will just assume that the cash tax rate between 2 million and 4 million and then rolled out through the model. You had a second question on, I'm sorry.

Matthew Thornton

Analyst

CapEx as a percentage of revenue and just how working capital, I mean should this be positive or negative use of cash? Thanks.

Mel Wesley

Analyst

Yeah. On CapEx, I would estimate something in the low-teens. It's going to be somewhat dependent upon how quickly our Total Home Panel ramps. There is a bit of CapEx associated with that. The operating expense is associated with that consistent with what Serge mentioned in the model of between 10 million and 15 million, and working capital I would model that as basically no net drag or increase on for the year on cash flow.

Serge Matta

Analyst

But Matt, we're really bullish and especially with our performance on free cash flow this in 2015 at 32% year-over-year increase is not too shabby as they say.

Matthew Thornton

Analyst

No, terrific. Thanks, guys and congrats, again.

Mel Wesley

Analyst

Appreciate Matt.

Serge Matta

Analyst

Thanks.

Operator

Operator

Thank you. Our next question is from Jason Helfstein of Oppenheimer. Your line is open.

Jason Helfstein

Analyst

Thanks, guys, and appreciate the detail this morning.

Serge Matta

Analyst

Anytime.

Jason Helfstein

Analyst

So, just few things, to start on the Home Panel question. So, how much revenue you are using in the guidance and then basically, is there - help us understand like how much Home revenue, Home Panel is in the guidance? Second question, if we go to slide 22 that Bill focused on, particularly the audience rank 1 to 50 were 48% of the networks or clients. What would that overlap look like with comScore? So, if you look at those same companies, are the missing 48% basically comScore clients and does that, does putting us together increase the likelihood of these guys signing up. So basically help us understand kind of where the synergy is really taken that? On the free cash flow question, I think you converted 58% of EBITDA to free cash in '15, when we think about '16, you do have, I guess I'll call the Rentrak working capital drag, Mel maybe address, how do you plan on to kind of improving the Rentrak free cash flow conversion ratio. Thanks.

Mel Wesley

Analyst

Got you. Let me take your first question on the Home Panel revenues. So we are going to have a bit of headwind on Total Home Panel this year, that's in the guidance though as Serge mentioned, we have about $10 million to $15 million in costs. We do have revenue model for that, but that revenue starts to ramp later in the year. Certainly next year, we expect that to flip significantly. But this year, we do have revenue model that is lower than 10 million to 15 million in costs. But again that's all included in our guidance.

Serge Matta

Analyst

And again, Jason we're really playing it conservatively, right? This is a brand new thing for the industry and as such, you can only imagine, while eyes get just wide, wide open when they see the potential of it. We also have to be realistic that people are not going to come in and start spending seven figure deals on it immediately, they've probably want to at least unjust it, understand it. In a lot of cases, they have no idea what's even happening in the Home. So, this is probably going to be a lot of it, brand new insights for them.

Mel Wesley

Analyst

Yeah, and Jason, I'll touch on the free cash flow conversion in terms of the Rentrak business specifically. So, the main difference between our conversion and theirs is our billing practices, whereas we try to build upfront where possible. They are typically billing on a monthly basis, which is one reason, they don't have a large deferred revenue balance. And overtime, we're obviously going to look at that and see, do we have the opportunity to do more billings upfront. But, we're obviously very sensitive to how that impacts the customers. But that's an evaluation that is ongoing and we'll continue to give updates on that as we move forward.

Serge Matta

Analyst

Yeah. And in terms of your other question Jason, in terms of the overlap with digital. Absolutely, there is a significant amount. I don't have the exact number here with me. I'm happy to go ahead and calculate it for you. But if you look at the logos right off hand, I can tell you, all the major networks, most of the top 50 to 100 are existing comScore clients from ESPN to CBS to CW to Fox to MSNBC. These are all big existing comScore digital clients, so yeah, absolutely you should think of it as while the sales cycles here for cross-platform is going to be a bit longer, because the fact of the matter is, these are larger deals in dollar amount. The great thing about it is, we don’t actually have to go in and establish a new relationship, negotiate a master services agreement, those are things that usually take as we know in some of these companies with their legal departments, it will take them two to three to four months just to get in master services agreement agreed to, that’s already been done, now we can just focus on the statement of work and focus on the exact insights that we want to provide them.

Bill Livek

Analyst

And Jason, the digital clients have told us that the ability to merge and integrate the television information meets the demands that their CEOs have mandated on them and that’s to bring television and digital together, to be more efficient, to present to their existing advertising clients and their future advertising clients, the extended reach. And how these audiences in digital and what I like to call regular TV works together. The enthusiasm is also there in spades in local, because the local television business up to this point have really not monetized their digital platform. So, if you think about any of your favorite television station that you watch local news on, you maybe also have their app on your telephone, or around your tablet that you are going to check traffic or new story or weather and those audiences are pretty much given away at this point. The operators, the CEOs and COOs of these television companies are so enthusiastic about merging these two data such together. So, we see the sales synergy is enormous. We talked about it during the merger, that was what drives this deal and it continues to drive the industrial logic of it.

Jason Helfstein

Analyst

Thank you.

Serge Matta

Analyst

Sure.

Operator

Operator

Thank you. Our next question is from Youssef Squali of Cantor Fitzgerald. Your line is open.

Youssef Squali

Analyst

Thank you very much. Congrats for an eventful 2015, and nice close to the year. So, a few questions. I guess Mel starting with you, if I look at your guidance for 2016 and I kind of compare it to the guide, not the guide, but the expectations, consensus expectations for the two separate entities I come up with 520 at the midpoint of your guidance throughout versus something like 545 million, if you were to just add up the two separately. Now, I think you called out $4 million to $5 million in deferred revenues that you’re going to have to write-down, was just trying to see if you can help us to bridge the gap for the rest is it as Serge discussed earlier, out of conservatism or is there anything else that you guys are deemphasizing into revenues of either companies that you haven’t called out? And then on the EBITDA margin, very impressed with the 28%, didn’t think you guys are going to get there this quickly, but obviously your guidance calls for mid-20s, again I think 24% for 2016 on a combined basis. How do we look at the EBITDA margin overtime now? Are we still looking at the high 20s as a buoy for that? Thanks.

Mel Wesley

Analyst

Yes, sure. So, let me first address your S4 question, I think the numbers you see I have written down correctly where you were looking at 545 against our 520 midpoint. So, there is really three main drivers to that difference. The first two, I mentioned, when I gave guidance, I didn’t quantify one, but I can give you a little direction there. The three categories are, first of all, we’ve got to remove the January revenue from Rentrak. When we provided estimates on the S4 or that are in the S4, those were on a calendar year basis, right. So, obviously we closed on January 29, so we have to adjust those, if we’re looking at 2016 for that January 29 close. Rough numbers, you could say, look, I think the street estimates right now for Rentrak standalone for the first quarter, first calendar quarter are about 41 million, 42 million, so maybe you just divide that by a third and say, okay, well, there is a third of that revenue that you have to remove from the 545 to adjust for January. The second piece is the decrease that we are projecting as a result of the deferred revenue purchase accounting adjustment. We believe that total decrease is going to be about 4.5 million for the full year, and as I said about 3 million of that is going to actually impact the first quarter, because the deferred that they have as of January 29, the way that waterfall runs out that would have gone into their revenue in the first quarter, so those are the two first components. The third component is the fact that we ended up closing the deal a little over a month later than we expected. So, obviously the benefits of that deal and the benefits of getting the products out in the marketplace. We basically lose a month in that, or a month and a half in that, if you basically compartmentalize calendar 2016, right. Because had we initially closed in December or mid-December, which was what we initially expected, we would have come out of the gate in 2016, obviously already being a combined company. So, and it’s hard to put an actual number on that, but certainly that’s not an insignificant number, if you were to assign a number to it from a loss or revenue perspective in calendar 2016, because again that S4 number was a 12 months’ calendar number. Is that helpful?

Youssef Squali

Analyst

Yeah. That’s super helpful. And margin?

Serge Matta

Analyst

And Youssef, you know us more than anyone on this call, we like to play it conservatively. So, let’s keep that in mind.

Mel Wesley

Analyst

Yeah, and then your other - you asked the question about the EBITDA margin and I think for the calendar Q4 quarter in ‘15, and then you’re also looking at a K, what is the midpoint in ‘16 and how should we think about that and how should we think about that going forward. So, as Serge just mentioned, we are trying to approach this with the conservative posture. We do have some investments in the model, one probably the most notable is the Total Home Panel investment, look, I mean we are going to have some headwinds from that in the year from an adjusted EBITDA perspective, we’re going to be upside down on that, but look that’s going to pay huge benefits across the solution portfolio, in addition to revenue in future years. So, that’s a no brainer, but look we’ve got to start that and get that off the ground. And look, we do continue to expect expansion in adjusted EBITDA moving forward out 2016. We’ll be talking more about that at our Analyst Day that’s going to be coming up here in mid-March. We believe there is a ton of opportunity, especially as these synergies really start to get traction, to continue to further expand that adjusted EBITDA number.

Youssef Squali

Analyst

Okay. This is great. Thanks a lot.

Operator

Operator

Thank you. Our next question is from Shyam Patil of SIG. Your line is open.

Shyam Patil

Analyst

Hey guys. Thank you, and my congrats as well on the merger. Just on the joint product, can you talk about just what you’re assuming for uptake, not necessarily this year, but over the next couple of years, whether in terms of bookings or revenue, and what kind of profitability do you expect on the joint product that the Cross Media product that is versus kind of the corporate average?

Mel Wesley

Analyst

Yeah, let me - I can answer the first piece and I’ll stick to the numbers, and then I’ll let Bill and Serge talk a little bit more about the products themselves and what we’re planning to do. But, look we’re right now focused on obviously the projections we gave in the S4. We noted the $10 million in synergies from revenue perspective. We have in 2016 and look, what we provided in the S4 from the perspective of how that’s going to run out in the first couple of years, following this close. We’re still along with that in our expectations, obviously we want to overachieve. We believe we can, but we’ve got a lot of work to do here in the first couple of months. And obviously we’ll be giving updates along the way, but look we fully expect to be able to overachieve those numbers, and I’ll let Serge and Bill give you a little bit more color.

Serge Matta

Analyst

Let me - anytime, absolutely we fully expect to overachieve on the synergies, but that being said, we have to be realistic, right. So, these are - like I said earlier to Jason or Matt, these are longer sales cycles, we know that. When you’re going in asking for seven figure deals, in some cases, even double-digit seven figures, if not even more, they don't get it done in 30-60 days. They get done in a lot of - in a longer timeframe and they have to be approved by a lot of different stakeholders in these networks. But we are bullish, because this is what the market is asking for. There is so many quotes from leading TV executives that have been begging for this information. Like I said, the only negative that we have heard and if you want to call it a negative that we have heard is in the past three weeks is, why is it not done yet, even though we just merged in three weeks. It is actually kind of laughable. But the fact is, starting in April, we are off to the races and you'll start seeing a lot of the different products out the door, as mentioned in the roadmap and I think Bill want to say something.

Bill Livek

Analyst

If you follow the consumer and that's why we're all doing this. It's the viewers watching TV shows either live delayed on VOD or their DVR or watching it on streaming devices. There are actually more individuals watching the best shows out there than ever before. And in some cases, the poor shows, there is a lot fewer people watching. But the one common denominator is that extended viewing on all these different platforms is going under monetized. It went from not being monetized to under monetize. And so, it's difficult to predict how fast the contracts get signed. But one thing for sure that quantification needs to happen, because the audience aren't just additive, they're different. You've heard us talk at different presentations, as you get further out in the viewing cycle on many shows, the audience changes dramatically on who they are, they may be more affluent, they maybe a little bit less affluent, they buy different types of cars, they consume different types of brands at the grocery stores. These are things that comScore can prove and we are the only company putting that additional dimension on who we are as consumers and how we are watching the great television shows on all these platforms. That was the industrial logic for the merger and that's the excitement, we're seeing from the prospects. So, we are in a great place to capitalize this, and we know, this is a world where the winner is not going to take all. We now developed a platform and the marketplace is sensitized that they want two currencies and we're one of the major currencies that are being used today and will be used in the future.

Shyam Patil

Analyst

Great, that's very helpful. And I just have one modeling question. Mel, how should we think about just the linearity of EBITDA throughout the year? I know you talked in the past about the synergies maybe being realized more kind of as you progress throughout the year. Just kind of wondering, how we should think about the linearity of EBITDA as you progress.

Mel Wesley

Analyst

If you look at Q1 versus Q4 in the linearity and obviously we're not giving specific quarter guidance, by quarter for the year. But we would expect to see probably a 300 to 400 basis point increase or more from Q1 through Q3/Q4. So, we're definitely going to see an increase and if you look at our linearity this year, in addition to last year, you'd see something very, very similar.

Shyam Patil

Analyst

Great. Thanks, guys. Congrats again.

Serge Matta

Analyst

Sure.

Operator

Operator

Thank you. Our next question is from Tim McHugh of William Blair. Your line is open.

Timothy McHugh

Analyst

Hey guys, thanks. Just wondering, can you give us a sense of how Rentrak performed in Q4 revenue or EBITDA, just to have a baseline for next year?

Serge Matta

Analyst

Sure.

Unidentified Corporate Speaker

Analyst

Sure, Tim. It's David. We - our TV revenue was up 17% in Q4, which is way under our expectations. When we announced the deal, our clients were incredibly excited, as Bill and Serge have mentioned about the combined prospects for the company. However, a number of the larger prospects wouldn't buy the TV product on its own and wanted cross-platform product instead, which is great because as Serge said, the price on the cross-platform product is a whole lot higher. We are working aggressively to deliver that product and they are engaging with us to try to learn more about this even in advance of the delivery. So, we feel very good about where that's coming from. And as Bill said, we expect TV revenue to grow 55% to 65 % in 2016, as indicative of the success we expect to have with cross-platform.

Timothy McHugh

Analyst

Okay. And then I guess just the total revenue or Serge I mean an EBITDA for the quarter, I guess…

Mel Wesley

Analyst

I don’t have that in front of me right now, but it's clearly the TV drove the performance for the group. We should share with you. We'll share all of that.

Timothy McHugh

Analyst

All right. Okay. And then, I guess just competitively with Nielsen pushing their digital content ratings to product. I mean what is the client feedback to you been relative to Media Metrix, and I guess just what’s your latest thought on that as a competitive dynamic?

Serge Matta

Analyst

We are very, very bullish on our product, really and I'm going to speak too much about the Nielsen product, because that’s really up for the clients to decide. That being said, I know we mentioned it, but we just got the MRC accreditation; that’s a huge validation from an independent third party to validate our measurement service. It’s the first one ever to be validated in terms of a digital audience, media planning service. And the other thing to note is the Media Metrix Multi-Platform that we keep on mentioning it in every single call, because it’s been live now for over a year, a year and a half to two years. We constantly are seeing fantastic net adds every single quarters, in this quarter, for example, we have 61 net adds in it, we are going to be launching Media Metrix Multi-Platform in eight different countries ranging like I said, from Brazil to India. There is a lot of momentum just in the digital. Remember, this is just the unduplicated reach in frequency of our digital devices from PC to mobile to tablets, you name it. So Nielsen, I know is working on there. I'm not going to really focus on that, as I'm really just focusing on ours and the fact that the core component of it has been accredited, the fact that we have so many customers already using it. We feel good of where we are. And then we actually, in the meantime, as we were talking, it sounds like they have the numbers for you, Tim.

Mel Wesley

Analyst

Yeah Tim, the total revenue for the quarter for Rentrak was $29.4 million. Adjusted EBITDA was $1.9 million, which was an 11.3% EBITDA margin. And as I said, the results were driven by the lower TV revenue.

Timothy McHugh

Analyst

Okay. And then, I guess lastly, just on a little bit on the legacy Rentrak TV business. There has been news about the FTC making some changes, I guess to the set-top box market in terms of how easy they make it for people to get it from outside their cable provider. Can you talk about does that change your thinking at all and I guess, how does it impact your thinking going forward?

Bill Livek

Analyst

I hope that happen, so, for a lot of reasons. Because the audience data is actually owned by the people who produce content, and it makes companies like ours that take this raw material that in of itself is not very useful unless it’s clean, projected, aggregated and mixed with other important information like auto registration, the purchase products that we purchase at stores or online. So, the more fractional illustration that happens, it’s our friend. So, we hope it happens. We also believe that it will happen, if it does slowly because all of these new entrance that may occur will have to behave with the privacy of constraints that around the cable act and other standards like Gramm Leach Bliley on the financial side. To our knowledge, only comScore or U.S. legacy Rentrak has figured out the way to navigate those strappy waters. So, we’re excited about it. We think it’s pro-consumer. And it does help us from a business perspective, continue to differentiate what we’ve already differentiated a great TV product offering.

Timothy McHugh

Analyst

Okay. Thank you.

Serge Matta

Analyst

Sure.

Operator

Operator

Thank you. Our next question is from Laura Martin of Needham. Your line is open.

Laura Martin

Analyst

Hello, Serge, maybe two for you. Thanks for the product you’re making in U.S., could you talk about international and what’s going on in the Kantar offshore, because this similar product program was offshore first, I’m interested in what’s happening there. And then the WPP local deal using you guys as a currency for local sounds really interesting, so I’m interested in, do you think that rolls out across the other agencies and let’s talk about the financial implications of that WPP announcement that you’re making today.

Serge Matta

Analyst

Sure, Laura. I'll answer the first one and then I will give it to Bill in terms of WPP on the local TV measurement. On international with Kantar, our Kantar relationship is fantastic, we’ve had a very strong relationship with them, really nothing meant in this call that we didn’t highlight them, we really wanted to focus a lot about it, about the Rentrak merger. That being said, we have launched in quite a few countries in mobile with them from Spain to Indonesia. We have created a partnership with Millward Brown Digital across the different countries. We are rolling it out. Now, we just have to be cognizant here that, these things take quite a bit of time. This is a minimum 10-year deal that we have with Kantar. And initially, I didn’t appreciate the 10 years because in digital, nothing - people don’t sign up for 10 year deals, as you know, Laura. But here, the dynamic that we are working with, in a lot of these countries is you have to socialize the product and your product roadmap with so many different stakeholders including what they call these joint industry committees. So, you have to make sure first that you get those guys onboard and that’s a process, but very, very bullish on our Kantar relationship, it continues to expand, it’s just - it will take some time. And then in terms of the GroupM relationship what we announced today, it’s a huge milestone, but I’ll have Bill to talk about it.

Bill Livek

Analyst

Yeah, how are doing Laura?

Laura Martin

Analyst

Hi, Bill.

Bill Livek

Analyst

The WPP deal is a big deal, because they are clearly the largest agency, but they are not the first to move down this road, Zenith was actually the first. Now, if you look at the average television station, most of their revenue, the vast majority of it is coming from local agencies that’s why we focus there. Now depending on the station 20% to 40% of the revenue comes from these ad agencies like Zenith, WPP and others. So, that is Rentrak now comScore is adopted, it makes it easier for these television stations to use comScore local TV as their primary currency and as you know for a long time that’s been our point of view as in this world of basket of currencies, we want to be used as the primary currency and these ad agencies as they have additional pressure to prove accountability that they're picking the right TV shows, those TV shows maybe folks that are in the purchase cycle for a new car, releasing a car in this political season its folks that are persuasive of voters. We think the adoption rate will continue and pickup in 2016 with all the local and the larger shops.

Laura Martin

Analyst

So, basically you have 50% of the local TV stations and this accelerates maybe the adoption of the rest of them is that the idea here --?

Bill Livek

Analyst

Absolutely Laura. We think it will dramatically pick up the acceleration of station subscriptions and it will also foster the additional multi-platforms as we talked about in our prepared remarks, our comScore tags will beyond all of the video assets with these television stations at a certain moment. So, they can look at one screen, look at their live audience, their delayed audience on DVR and their extended audience on digital and will be able to put price on it that’s fair for the local advertisers and the national advertisers.

Laura Martin

Analyst

Very helpful. Thanks so much guys.

Serge Matta

Analyst

Sure.

Operator

Operator

Next question is from Tim Nollen of Macquarie. Your line is open.

Tim Nollen

Analyst

Hi, thanks. Actually my questions have been answered, but I wanted to ask one other thing which was about the integration of your businesses seems to me anytime two companies get together, there is always potential for IT or data or any other sort of operating integration risk, you seem to be very optimistic about how it’s going. I'm just wondering if you could talk about what some of the items you might be running into are and or I think you mention Serge also going better than expected, if you could just comment on the integration please.

Serge Matta

Analyst

Integration has been if I have to say has been extremely, we worried about it always at the beginning when you put two companies together. It has been really, really good. It's really boils down to culture. It boils down to the teams knowing how to work together. While the math is really complicated here, especially in cross-platform. Let's be honest here, we are two big data companies that are very innovative and there is just a lot of excitement, a lot of fire in our employee base. It's really unbelievable in terms of actual technology integration, I'm happy to follow up with you there, but I know we are specifically on data centers for example, we are moving very, very quickly there. In early to mid-2016, we'll be integrating a lot of our data center. So, there is just a lot going on. We have a specific integration team that's dedicated to making this a success. And at the end of the day what it all boils down to in the success of building these two companies together is really as I said, it's all about having an innovative culture and that's what we have here.

Tim Nollen

Analyst

Good. And I guess I was worried coming end at the IT and the data itself can be very complex issues.

Serge Matta

Analyst

I would not worry about that one bit.

Tim Nollen

Analyst

Good. Thank you.

Serge Matta

Analyst

Sure.

Operator

Operator

Thank you. Our next question is from Tom Eagan of Telsey Advisory Group. Your line is open.

Tom Eagan

Analyst

Great. Thank you very much. I have a question for the TV and the cross-platform video. Where are you getting the percent level data from, is that from the Home Panel and if not, what is the real benefit of Home Panel. Is it about getting data from OTT or being able to do duplicate? Thanks.

Serge Matta

Analyst

Let me address the Total Home Panel first, and then I'll talk about where we are getting the percent level data. The benefits of Total Home is not only to measure OTT, like I mentioned earlier, getting sole level or title level information is critical on Netflix and on Amazon Prime that gives us that. But it's beyond that, right. It gives us so many mobile devices because to give you a - Tom, to give you step, in each home on a minimum, we are seeing at least 10 to 12 different devices within the Home that we are able to monitor and measure on an opt-in basis. That's the great thing about this. It's a one to many approach, which is fantastic. Now the other thing that we will be able to measure as part of Total Home doesn't totally affect cross-platform, but it helps significantly on the digital business. It's the ability to measure M-commerce for example behaviorally. That's a huge benefit that frankly on a unique differentiated that nobody today has. Nobody today Tom, I can tell you what people bought on Amazon through their mobile device. What exactly did they buy, that's and how much did they spend. We've been doing it remember at comScore via on the PC for many, many years. Now we will be able to do that exact same comparison on mobile, which is what everybody is asking for. So, it's not only has a cross-platform application. But in a benefit, but it also has a significant benefit for our regular digital or comScore legacy digital business. In terms of the person-level stuff we have panels, we have TV panels and we have approaches on how we have and to be able to develop exactly the cross-platform, so we can identify down to the individual. Now it's a calibration panels, we don't have panels for every single one of those 40 million TV screens in the United States. But we have panels in our disposals that it is not the Total Home that we can use in our - that we use as a calibration source.

Tom Eagan

Analyst

Great. Thank you very much.

Serge Matta

Analyst

Sure.

Operator

Operator

Thank you. Our next question is from Tracy Young of Evercore ISI. Your line is open.

Tracy Young

Analyst

Sorry, most of my questions have been answered, I guess. The only question is in terms of the rollout of the Total Home Panel, the 10 million to 15 million is that going to be front-end loaded or pretty even throughout the year?

Mel Wesley

Analyst

No it won’t be front-end loaded it will be expense as we’re building the panel which will be, it’s not ratable throughout the year but it is spread significantly in the back three quarters of the year.

Tracy Young

Analyst

Okay. Thank you.

Serge Matta

Analyst

Sure.

Operator

Operator

Thank you. Our next question is from Allen Klee of Sidoti. Your line is open.

Allen Klee

Analyst

Good morning. Can you talk about your steps you’re taking in pathways for MRC accreditation for Rentrak?

Bill Livek

Analyst

As you know Rentrak has been will continue to be in the new comScore committed to total transparency and accreditation with the MRC. comScore has had that same philosophy that we do> We’re working hard at it. We’ll continue to work through with the members and the staff of the MRC and…

Serge Matta

Analyst

Like Bill said, if anything nothing’s really changed anything we’ve actually put even bigger focus now with the joint company with on the MRC. You saw our commitment with the MRC, with Media Metrix, we have a lot of our advertising products already accredited. We are as a joint company more than ever committed to the MRC and to transparency and we will continue doing that. It just, we have to be realistic again with ourselves. These things don’t happen overnight. We have to start the process. We have to get these cross-platform products out the door and then start the process, but believe me we are extremely committed to the MRC.

Bill Livek

Analyst

Yeah, and remember these products are incredibly complicated and that’s the reason we have a great business here is, because it’s not easy for anyone to do it. And so, bringing people to speed on how this is constructed does take time. But as Serge had mentioned in his prepared calls. We are committed at comScore to have accredited all of our major syndicated services. So, it is part of our thinking.

Allen Klee

Analyst

Thank you.

Serge Matta

Analyst

Sure.

Operator

Operator

Thank you. Our next question is from Andre Benjamin of Goldman Sachs. Your line is open.

Andre Benjamin

Analyst

Thanks. Good morning, guys.

Serge Matta

Analyst

Good morning, Andre. How are you?

Andre Benjamin

Analyst

I'm good, Thanks. So, first, I was wondering how is pricing trending for the Media Metrix suite, if my math is right it seems like the revenue per customer growth is still positive, but it’s slowed a bit over the last couple of quarters, understand the client interest is very high and you continue to have very nice adds, I don’t know if there’s any impact from new product launches from competitors or anything like that that's having an impact on pricing?

Serge Matta

Analyst

None that we have heard of, none that I have seen so, no absolutely not. Our renewal rates are high. We get price increases. So, nothing that I can really point you to. I'm happy to follow-up specifically, but I would have - I think Mel and I would have heard, if we’re starting to see pricing pressure on Media Metrix. But frankly, the fact that it’s if anything, the MRC accreditation by the way will help us significantly in 2016 now that we’ve announced it in January not only of increasing prices, because as the validation that they’ve given us so nothing that we’re seeing there Andre.

Andre Benjamin

Analyst

And then on the Total Home Panel, it's pretty interesting and clearly it’s been - how people and consumer the cross devices. You talked about the importance of the size of the duplication panel across these many different mediums in the past, can you maybe talk a bit about now that the companies are combined like how we should think about the million digital panel is the 70,000 TV, ultimately what the target numbers with Total Home like how much of that actually becomes the underlying panel for doing the deduplication across these millions of screens?

Serge Matta

Analyst

Yeah, I think the way we’re looking at it right now is, we’re going to have all three. And the more the better because it’s - some of it’s still in different holes, right. So, you do still need a large PC panel, absolutely. You still do need a mobile panel and a tagging solution on mobile because remember Total Home is only as the name suggest coverage within the home; it doesn’t measure anything outside of the home. You do need obviously the TV panel. And so it's really and that's the beautiful thing about this, it's complicated, but we know how to do this. We know - we have the data scientist that we have with both comScore and Rentrak been working together now for a few weeks and it's - we know how to do this; we know it's the crazy amount of Venn diagrams that go around with all the different platforms. This is the special soft that we have with the special unique individual that we have in the company. It's complicated. Don't get me wrong. But it is something that we feel extremely bullish. But for now, like I said, we expect to have all three of those panels and leveraging them. Total Home right now will be around, like we said 300,000 or so devices by the end of the year, and then we will see, we may copy it all then, we may increase it, we may decrease the sea panel. We'll play with it. You know what Andre that would be a fantastic problem to have. And as you can tell, we're really bullish about it.

Andre Benjamin

Analyst

Thank you.

Serge Matta

Analyst

Sure.

Operator

Operator

Thank you. We have a follow-up from Youssef Squali of Cantor Fitzgerald. Your line is open.

Serge Matta

Analyst

Youssef?

Youssef Squali

Analyst

Yes. Hi, again. Sorry. Mel, you were really helpful with helping kind of bridge in the gap on the revenue side for 2016. I was wondering, if you could help us also bridge the EBITDA, so by my math on the combined basis, the EBITDA is about 132.5 prior, if you just take the two entities and if I look at your guidance of 116 to 132, it implies maybe I don't know $10 million lower. So, if you can just help us bridge that gap. I know people care about that. Thanks.

Mel Wesley

Analyst

Absolutely yes, the simplest to bridge it is to just basically apply a flow-through percentage to adjusted EBITDA from the revenue delta. I think you were talking about 25 million. So if you apply a 60% 65% 70% flow-through to that, that's the easiest way to get there because in many cases like from a deferred revenue perspective losing $4.5 million to purchase accounting obviously the cost of that revenue have largely been incurred when they were sold. So, we lose that dollar for dollar. Some of the other reductions are not dollar for dollar. They would more closely approximate some of the corporate margin average. But if you took a blended of like a 60% to 65% and apply that to the revenue decline of 25 that's probably the best way to get there.

Youssef Squali

Analyst

Okay. All right, thanks.

Operator

Operator

Thank you. At this time, I show no additional questions in queue. I'd like to turn it back to Mr. Matta for any closing comments.

Serge Matta

Analyst

Sure. Thank you. Like I said earlier, this was going to be a longer call than normal. So, thanks for bearing with us. We really appreciate it. Remember, our fourth guidance results confirm that we're executing well and we've launched into a 2016, a bigger and a better company with clear vision in pursuit of a very large and ripe opportunity. No other company has the innovative technology platform, massive data scale, entrepreneurial heritage to precisely measure extremely fragmented and dynamic audiences in the dramatic innovation ways required to succeed and that's what we are focused on. We are laser-focused on that. Today, we had a chance to give you the highlights of our business. But I am really looking forward myself, Bill, Mel and David and the entire management team, really looking forward to diving into more depth four weeks from now at our March 16 Investor Day in New York City. I hope you can join us and thank you for your time.