Stan Chia
Analyst · Bank of America. Curtis, please go ahead with your question
Sure, Curtis. It's Stan. Look, I think it starts from and we've talked a lot about this you know in the past, I think we're pretty -- we stand in a really good spot with the balance sheet, that has been strong on the cash front, great public currency. And I think we've always been aggressive on the inorganic front looking for opportunities that our TAM accretive, strategically accretive, financially accretive. We deployed some of that capital earlier in this year with Wavedash, which we're very excited about and continue looking for assets that again meet our criteria for acquisitions. We ran into the team at Vegas.com and that asset, which again checked all of our boxes, and in fact had us really excited. When you look at the nature of that business as we look at it, you know, Vegas.com, market authority, massively comprehensive event inventory of shows, primarily shows, I might add, attractions tours, top destination for millions and millions of tourists every year, we think great tailwinds in Vegas with, if you look at the inaugural Formula 1 race that's happening there this month, you look at the Super Bowl coming next year, new venue, standing up artists residencies, we love the tailwinds there. And when you think about the nature of the consumers that come, they're visiting, and as we look at a lot of the benefits that our platform brings from a Vivid Seats perspective, you've heard us talk quarters now about I think our investments in the platform and driving increased conversion and driving increase repeat rates and engagement. We think that's just a wonderful synergistic opportunity where we can use Vegas as a domain authority in Vegas to acquire all of these visitors, introduce them to the Vivid Seats brand, the Vivid Seats loyalty program and have them go back to their home markets and redeem that credit. So all in all, I'd say we're really excited again. The rationale is there and it certainly fits all of our criteria on increasing TAM strategically and financially accretive at the same time.