Jerome A. Peribere
Analyst
So that is a very good question, because what we -- there is always the gaining and losing of customers, and sometimes it is about price. Sometimes it is about something else. And let me assure you that we are also gaining customers based on price, not because of we reducing prices, but because of the value proposition. I cannot repeat enough to you what I've been saying internally, is that our #1 job, our #2 job, our #3 job, is to be obsessed with helping our customers win. That is, and I word the word obsessed, because I want every single of our people to understand that this is our job and only our job. And -- but this does not mean that making our customers win should go through price reduction. Actually, I'm asking our people to make sure that we are respected by our customers for the value that we create to them, and it is common practice to -- and obvious, to say that customers choose their suppliers, all right? Well, what I'm telling them, our people internally also is choose your customers, and you need to make sure that you are happy with your customer mix. That if you only deal with the pricing driven customer, you are never going to get there. Because for those of us who are pricing seekers, we are never satisfied. The minute we find a cheaper price, we want another cheaper price. So I want our people to choose better their customers, and we're achieving this. So to cut the story short, are we losing business? Yes, we are. Are we winning business? Yes, we are. Are we losing business then because of our pricing? Very little. Look at what we have been doing in our Product Care division, which had the biggest pricing repositioning of recent time. North America, we had 4% price in the second quarter. Our volume in North America is minus 0.1%, and I don't think the market has been positive in the whole of protective packaging world in the second quarter. And as a result of that, it's just to prove that we can be respected for the value we create. And it's the same in the Food Care. I don't think that we have lost share. Actually, we might pretty well have gained share in the -- in all kind of packaging and also beverage businesses, and we're doing pretty well. Because when you look at our volume, again in North America, as an example, we have lost 1% in volume, but our pricing only in North America has been 3%. And in Europe, we gained volume in Food Care, and we gained price. So I think this is just a proof of what's going on in the marketplace.