Edward L. Doheny II - Sealed Air Corp.
Management
Okay. Well, you've got a bunch of questions in there. I'll go through the first one and if I miss a couple of the other questions, you'll have to remind me. The first one was how are our customers reacting to price increases. Well, you could probably answer that yourself. Not well. But it's an excuse for us to be at the table at all levels and figure out how do we handle this. And it's forcing us into the solutions conversation, can we save you money in other places, but it's a question that the price increase will come. It's interesting on the price/cost spread, though, on the timing of the price increase, just to give a little bit of color that was April 1. So we had pretty strong growth in Product Care in the first quarter. So one of the buying behaviors you get because we announced early, so we're anticipating some of our bump in Product Care in the first quarter was to pull product forward before the price increase. So that's I think a little bit of color to the first question. The second part, where do we think it's going forward? Well, our team internally, there is no question on that decision. We have to find a way to manage our portfolio and get price in the marketplace. But really, as we're shifting that is how do we get value. So the same conversation is we have to look at our portfolio. One of the most – this is another interesting anecdote, but meeting with customers in the e-Commerce market, we have shifted our mailers. We do a ton of mailers in e-Commerce. I think it's roughly around 1.2 billion mailers. So, we're looking now to do more than mailers and we have some pretty exciting new products. Well, before we even introduce the products, if we're dealing with the purchasing team, we had an interesting story that we introduced a brand-new product that I talked to you before about, TVs. Well, the first comment back from the customers purchasing that our price was too high, and they hadn't even seen the product. No one else has it. So, again, to the story, pricing is very difficult. The only way we can get pricing through the market is if we find ways to help save them money. The TV saving opportunities that over 52% of those flat screens now are going through the Internet, their number one issue is damage. We have a unique solution that dramatically reduces damage, is sustainable, doesn't have Styrofoam in it, significantly lower weight, doesn't have to be repackaged, and that's what we got to focus on. What comes through is a better price/cost mix in the portfolio.