Yeah. I hey. Hey, Aneesha. It's Matt. I'll I'll answer the first two on on market share and holiday performance. As you noted, David can can chime in on on the advertising and any additional commentary. First, appreciation for the recognition. The team deserves it. They're doing a phenomenal job in order deliver, these incredibly impressive results and market share gains. Speaking of those market share gains, it's a great question. And, the work that the team has done to improve the client experience is clearly resonating. The work that we've done to continue to improve the trends overall in our active client growth rates, continue to demonstrate that as well. And with regards to who we're taking market share from, what we are what we're doing is we're focused on delivering the most client-centric and personalized shopping experience. And in doing so, we're picking up share from where other retailers aren't delivering. And we're taking that share from a wide range retailers who don't and cannot offer the personalization consumers want and expect, which is so core to our business. And as you noted, we're hearing loud and clear from the brands that we work with that we are delivering outsized growth relative to others that they might be working with. In terms of our holiday performance, as I noted in the prepared remarks, we really entered this holiday season with the most seasonally relevant assortment, competitive pricing, really compelling promotions. And a lot of new ways for our consumers to engage with us and to shop For example, themed fixes or fixes built around a freestyle item. Also, a significant improvement in terms of some of the engagement experiences, like Citrix Vision and Stylus Connect. Specifically in terms of gifting, the more recent launch of Family Accounts has delivered results that have exceeded our expectations. With family accounts, we heard loud and clear from our clients that they were looking to bring the Citrix experience to their entire family. They loved the service that we provided, and they wanted to make sure that they were able to use it for spouse, partners, children, and any other loved ones as well. In fact, 92% of our women's clients shop on behalf of a spouse or partner, when we created the ability to launch family accounts, we saw phenomenal engagement right out of the gate. And that was really the entryway for us in order to start to deliver a gifting business over the holiday season. Addition to the gifting, though, as you well know, a lot of the purchases that happen over this time period aren't gifts for others. They're gifts for self. And that's where we have really led the way, and that's what helped us deliver record-breaking sales over the Black Friday to Cyber Monday time period.