Scott Thompson
Analyst · Bank of America. Please go ahead. Your line is open.
Sure. First of all, let me just talk a little bit about the housing market. We've never really thought the housing market was the primary driver for bedding. We've always described it as a slight headwind or a slight tailwind. And it's been a slight headwind, obviously, for a little while. So we expect it to be maybe a slight tailwind. Really, we think more of advertising, innovation, consumer confidence as the bigger drivers. And, look, I think if you think about all the stuff that went on, we'll call it, third quarter and into the fourth quarter, particularly in the United States, the US consumer has held up very well. So if we can get to some more normal, we'll call it politics, a little more normal housing. When I look at the bedding industry specifically, the product innovation is very strong. And, of course, I'm talking my own book of business, but I mean -- but from an industry standpoint, I would tell you that products that all our competitors are making are also innovative. So the products are really good. Everybody has been very conservative on their advertising. And as I've talked about on previous calls, I probably think we ought to spend more money on the top of the funnel driving customers into stores and thinking about bedding less on the bottom of the funnel chasing the last three customers with search ads. But it looks like it's set up pretty well. And we're not going to do 2025 guidance today. But clearly there's some green shoots out there. And as Bhaskar talked about a second ago, International is really doing well. Again, as I mentioned also a little while ago, this Posturepedic launch, I mean it is -- I mean it is the entire Sealy Posturepedic brand. It is the reimagining of the brand for the first time in for, I don't know, a decade plus, we're going to put national advertising behind it. It is in the meat of the market that has had problems. And we think we've got something here as far as something that will help turn the industry back to normalization, which is call it a 5% or 6% growth rate. And maybe you don't get that in 2025, but you get on the path to getting back to, I'll call it, normal industry. When you look at population growth and everything else, the number of units we're selling today is extremely low. And I'm not a big person on believing in pent-up demand, but you can't stay at these levels based on any stat that you would look at, better sold per person in the country or anything else. So when I look at it, we've been in this decline, not only is it deep, we've been in it for a long time. And so we're looking forward to getting back to a normal market.