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Signet Jewelers Limited (SIG)

Q1 2023 Earnings Call· Thu, Jun 9, 2022

$87.03

-0.84%

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Transcript

Operator

Operator

Ladies and gentlemen, thank you for standing by. Welcome to the Signet Jewelers First Quarter Fiscal 2023 Earnings Call. My name is Irene and I will be coordinating this event. I would like to turn the conference over to our host, Vinny Sinisi, Senior Vice President of Investor Relations. Vinnie, please go ahead.

Vincent Sinisi

Management

Good morning. And welcome to our first quarter conference call. On the call today are Signet's CEO, Gina Drosos, and Chief Financial and Strategy Officer, Joan Hilson. During today's presentation, we'll make certain forward-looking statements. Any statements that are not historical facts are subject to a number of risks and uncertainties and actual results may differ materially. We urge you to read the risk factors, cautionary language, and other disclosure in our annual report on Form 10-K, quarterly reports on Form 10-Q, and current reports on Form 8-K. Except as required by law, we undertake no obligation to revise or publicly update forward-looking statements in light of new information or future events. During the call, we will discuss certain non-GAAP financial measures. For further discussion of the non-GAAP measures as well as reconciliations of the non-GAAP financial measures to the most directly comparable GAAP measures, investors should review the news release we posted on our website at www.signetjewelers.com/investors. And with that, I'll turn the call over to Gina.

Virginia Drosos

Management

Thank you, Vinnie. And thanks to all of you on the call with us today. Before I discuss our first quarter results, I'd like to take a moment to thank our Signet team. Our team continues to strengthen their capabilities in every part of our business and to execute with brilliance quarter after quarter. They are Signet’s greatest competitive advantage and a never ending source of inspiration for me. There are three key messages that we want to focus on today. First, using our scale, we have structurally improved our margin profile, and are confident that we can deliver annual double-digit operating margin year after year. Second, we are widening competitive advantages that drive share growth based on critical capabilities we've been developing over the past few years. These capabilities give us the agility to respond to the kinds of macroeconomic challenges that we saw during the first quarter. And third, we remain sharply focused on shareholder returns, while also continuing to invest in our business. Our Signet team delivered $1.8 billion in revenue this quarter, an increase of nearly 9% compared to last year, including 2.6% of organic growth, which excludes Diamonds Direct. And despite the macroenvironment, we expanded our non-GAAP operating margin 60 basis points above last year to 10.6% this quarter. We've improved our margin profile with a rigorous cost discipline mindset that's enabled us to significantly rationalize ours store fleet and leverage the investments we've made in connected commerce and data analytics, all underscored by the strength of our balance sheet. Our growth is broad based. We're continuing to grow across all four of our where-to-play strategies. In our big businesses, we delivered more than $80 million more in total bridal sales than in Q1 last year. Weddings are revenue drivers for Signet and an opportunity…

Joan Hilson

Management

Thanks, Gina. And good morning, everyone. I'd like to reiterate today's key messages. First, we are operating with a sustainable cost structure that we believe can deliver annual double-digit operating margin year after year. Second, we'll continue investing and innovating to deepen our capabilities and widen our competitive advantages to drive share growth. And third, we continue to prioritize shareholder returns alongside continued investments. Now, turning to the quarter’s results. Our team performed once again delivering total sales of $1.8 billion, growth of $150 million to last year. This included growth in our comp base, which was driven by UK performance as we anniversary lockdowns, as well as more than $100 million in revenue from Diamonds Direct. Today, we are a transformed company with a sustainable operating structure, and we continue to meet our customers growing demand for high quality and innovative product assortments at higher price points. Nearly all banners delivered their strongest growth at price points above $3,000 in both bridal and fashion. Our data-driven consumer insights helped us to anticipate and plan for this trend, and we delivered for our customers this quarter. In bridal, growth included wedding and anniversary bands, reflecting this year's 40-year high watermark for weddings. Our scale and tailored bridal assortments enabled this growth and was effective alongside the expected year-over-year moderation in engagement-linked sales as engagements are expected to return to pre-pandemic levels. In fashion, we continue to see growth in gold, with particular strength at higher price points. In services, we also delivered growth with higher attachment rates of service plans, coupled with the growth at higher price points. We also saw growth in our care and repair services as more customers returned to public shopping spaces. Altogether, our uniquely diversified portfolio remains a competitive advantage in a variety of macroenvironments.…

Operator

Operator

[Operator Instructions]. Our first question comes from Ike Boruchow from Wells Fargo.

Ike Boruchow

Analyst

Gina, I guess I wanted to start at a very high level. I think you gave some really interesting color to begin to call, but any more insight on how you guys are essentially delivering top line in this environment? I think there's a lot of concern around the revenue base you guys have in the overall jewelry category that was a COVID beneficiary and how much give back could there be? Could you kind of just talk about the confidence you have in that sustainability, both of the margin and of the just the overall revenue base. I think that'd be very helpful.

Virginia Drosos

Management

I'm happy to dimension our sales performance for the quarter. And what I hope that you'll take away is that Signet is not a COVID story. We have successfully executed on a multi-year turnaround for this company. And we believe this quarter is evidence of three key competitive advantages that we continue to invest in and are widening. The first and important one is our uniquely differentiated portfolio of banners. We’re able to meet the demand for a wide spectrum of customer shopping journeys. Last year, when a stimulus was in the market, we leaned into sell/purchase trends and gifting and were able to achieve strong results with value customers in that environment. This year, we're leaning into wedding day merchandise and higher price point assortments, and so we're able to dynamically change our focus within our portfolio, focusing on, at this point in time, the customers who are in the market, and I think that's something that can continue for us. Secondly, I don't think there's any question now that connected commerce is the future of jewelry. This is a category that was slow to move to virtual sales. But we've been leading that effort and we are still in the early days of what I call frictionless shopping, but we have the physical footprint, the digital capabilities and the supply chain efficiency to provide journeys that cross channels and we're seeing that play out. Now, two-thirds of Signet customers are interacting with us both virtually and in a store before they purchase. And then the third thing, as Joan really emphasized in her remarks, is that we've worked diligently to create a flexible and sustainable cost structure. We're leveraging our scale, our digital capabilities, the strategic vendor relationships that we have to invest in our business, and to widen our competitive advantages, and really meet customers at all points on their shopping journey in unique and differentiated and meaningful ways. So, these are sustainable, competitive advantages. It's a sustainable operating margin. And I think that's why we're able to deliver the results that we did in a period like retail saw in the first quarter.

Operator

Operator

Our next question comes from Paul Lejuez from Citi.

Paul Lejuez

Analyst

You guys said a couple of times that you intend to keep the double-digit EBIT margins over time. I guess I just wanted to hear kind of, again, just what gives you the confidence to be able to do that. And I guess when I ask that question, I'm also kind of looking at your guidance and talking about how you're not expecting any sort of a deterioration in the consumer environments. And maybe if you can answer that question, just in the context of what if you did see some weaker performance just at a high level, either consumer broad-based weakening or within jewelry category, just what gives you the confidence that you can sustain that double-digit EBIT margin over time.

Joan Hilson

Management

Our confidence in an annual double-digit operating margin is based on structural changes that we've made in our business, as well as the agility that we've created within our business. Just to remind you, the largest structural changes that we've made are the optimization of our physical footprint. We've reduced our store fleet roughly 20% since the beginning of our transformation, and this has reduced our fixed costs, such as occupancy and, again, allows us to leverage those costs as we deliver top line growth. Further, another structural change was the enhancement of our credit agreements. And it's driving notable improvement within our SG&A as well as we've removed consumer credit risk from our balance sheet. And we've also created agility through variable spend levers, like marketing spend, and the mix of marketing channels that are enabled by our data analytics program. And as well, our labor hours and our ability to condense store operating hours, more so in all small formats, has really enabled a good change for us and in the ability to leverage our cost base. And then, we've developed muscles, important muscles, in response to COVID. We use zero-based budgeting across our business. Every expense is justified and is supportive. There's no use-it-or-lose-it mindset. It's rather take only what you need. And we've empowered our teams to hunt cost savings throughout our organization. And it's given us the capability to react quickly to your question to customer demand deterioration and deliver on our own expectations. So, our cost structure takes advantage of our scale across channel shopping and data driven insights to deliver that double-digit operating margin on nearly a flat to positive top line growth. So, when you think about the guidance that we're giving, we're reflecting what we see occurring in our business today in terms of top line performance, and we're leveraging our differentiated banner portfolio which is run from a value offer up to achievable luxury, as I mentioned. So, with that flexibility within our consumer base, we feel that we can bring assortments, target our marketing and continue this agility to delivering operating margin right.

Operator

Operator

[Operator Instructions]. Our next question comes from Lorraine Hutchinson from Bank of America.

Lorraine Hutchinson

Analyst

Just wanted to focus on sales. The guidance implies some acceleration in sales growth versus pre-pandemic levels for the rest of the year. And I wanted to hear your view on what areas of the business might improve for you to hit that sales guidance.

Virginia Drosos

Management

There are really a couple of key areas. And these have been called out as part of our where-to-play strategies. One is we're leaning into services. The good news about that is it also comes with a higher margin. And we saw some great results in the quarter. Repair was up substantially as customers returned to brick and mortar. We've been driving repair through – now using clienteling and appointment booking to reach out to customers to come in for their six-month warranty checks. We're seeing good attachment rates of our extended service agreements, both in store and online. So, services has been, I think, a growing strength for us. And I was particularly pleased to see the improvements in our NPS. We're now down to about a week for repair versus an industry average of typically around three weeks. So, it's a competitive advantage. And similar to what it's like when you check your bag and get on an airplane, you can see where it is at every stage in the process. That's what we're now doing with repairs, so customers can feel a level of comfort and trust as we're repairing their cherished piece. Needle piercing is another great expanded service for us alongside loyalty. So, we've got some traditional services that we're growing and some new non-comp ones that we've brought in this year. The second area of highlight is leaning into accessible luxury. We've really substantially tiered up portions of our portfolio, particularly in Jared. But we see it also in Kay and Zales. And so, we're able to serve a wider range of customers. And that's working really well for us. Across all of our banners, price points above $3,000, we're growing strongly. And so, that's something we'll continue to do. At the same time, we're working with our vendors to leverage existing diamond inventory that they have to value engineer products, just to make sure that our products are very affordable for customers at a time when their discretionary spend is at a premium. So, I think we've got a number of strategies, but particularly services and higher price points have been working well for us.

Operator

Operator

The next question comes from Mauricio Serna from UBS.

Mauricio Serna

Analyst

I just want to ask about trends in the North America business. Maybe you could provide some commentary what you've seen throughout the quarter. You talked about traffic, but maybe what happened in March and April and what have you seen so far in May? And I guess also, just to that point, like what does that Q2 sales guidance implies for the North America business? And just a quick one on Diamonds Direct. Should we expect a similar impact in gross margin in, I guess, second and third quarter and maybe a little bit in the fourth quarter? Like, what kind of impact should we see in the gross margin because of that?

Virginia Drosos

Management

So I'll take your first question, Mauricio. We're seeing some puts and calls, basically, on what's going on in the environment. As we talked about in our remarks, we saw very strong traffic, great Valentine's Day performance, we leaned into higher price points, we're leveraging our marketing research, our consumer data, to understand in advance of key purchasing occasions what customers will be looking for, who will be in the market. And now, multiple holidays in a row, we've really been able to predict with a high level of accuracy, what kind of assortment we ought to have in-store and available online. And that's been working. We did see a fall off on traffic about the time we started to lapse stimulus. So, call that mid to late March, and particularly at lower price points. So, I think that was as expected. With stimulus, the other thing that is as expected is customers returning to travel and entertainment as a discretionary spend item. The things that are probably worse than we expected is the level of inflation and the continuing war in Ukraine. But we've been able to use the agility that Joan talked about of how we manage. We've done structural cost savings that have fundamentally improved our operating margin and flexibility, but we also are using data to manage our variable costs better than we've been able to in the past, the two notable ones being store labor hours and advertising. So, I think we've been able to be agile in that environment. In terms of for the year, we continue to expect the jewelry category to be down versus last year in the range of low to mid-single digits. So, I think in that environment, what we're guiding to overall is some slight growth in our business, and we feel like it's the strategic capabilities and widening competitive advantages that are allowing us to deliver that.

Joan Hilson

Management

Just to respond to your Mother's Day question, Mauricio, we saw a continuation of the themes that Gina just mentioned within the first quarter, but what we continue to see is average transaction values were above last year, while traffic levels were below. So, we're really driving conversion on the traffic that we do have. And as we said, higher price points are driving up the average transaction value. So, our Q2 guidance implies the same deceleration of traffic. But, again, driving the higher price points, leveraging the breadth of our assortment, and our marketing capabilities to achieve the top line guidance that we've included in our Q2 guidance. And then, when you think about gross margin, we’re very pleased with the Diamonds Direct performance, and they're largely bridal, and substantially bridal, and that carries a lower relative gross margin. However, their operating structure does provide us a margin expansion as well. So, it's a very good formula for us, and we're very pleased with how the Diamonds Direct business is performing. And we do expect the margin impact to continue into the second quarter. And then, if you move to the year, we're providing guidance that has bottom line expansion at the higher end, but it's also giving us the ability to – flexibility with promotion, flexibility with taking action and the agility that Gina mentioned to continue to drive leveraging in our cost base as well. So, really feel – I just remind you that the back half of the year, the comps are not as high as they were in the front half of the year, in the prior year. So, there's some lapping that we're dealing with now as well.

Operator

Operator

Our next question comes from Dana Telsey from Telsey Advisory Group.

Dana Telsey

Analyst

As you think about the lower price point categories where there is softer demand, how do you dimensionalize the percent of the assortment from lower price point versus higher price point? Is it different in North America versus overseas? And then, when you just look at North America and the average transaction value, which up nearly 30% to 2020, are you taking price increases? How much are they? And how do you see the pricing environment go forward?

Joan Hilson

Management

What we're doing is continuing to see and leverage – drive our tailored assortments in the higher price points. So, we have the agility. As I mentioned, our inventories are the healthiest they've been in 10 years and our clearance and sell down inventory is down 9 points. What that gives us is the flexibility to bring in newness and work with our vendor base with the very strong relationships that we have to bring in the innovation that we need to continue to fuel the higher price points in our assortment. So, that's a critical lever for us. As we said, we see the lower price points across our banners, including the UK business. But what's important is that – the view this year that weddings are at a 40-year high and we see benefit within our assortment across serving the bridal party as well as guests. And we see anniversary up as well even in the higher price points in that category. So, the leverage across our assortment and our ability to tailor and move quickly is what will enable us to respond to the consumer demand.

Virginia Drosos

Management

The one other thing I might add on that is our financial services portfolio is a competitive advantage in an environment like this. We are fully outsourced in that portfolio. We have private label credit card, but we now also over the last few years have added leasing, we have split pay. So, we've really become kind of payment option agnostic, if you will, but it's a way that we can offer customers many different choices in terms of how they finance their jewelry purchases.

Operator

Operator

[Operator Instructions]. Our next question comes from Jim Sanderson from Northcoast Research.

Jim Sanderson

Analyst

Congratulations on a great start to the new fiscal year. Just wondering if we could drill down on the uncertainty that I think most retailers are feeling given the global macroeconomic context. Maybe you could walk through how each of your banners are most or least at risk if there is a deterioration in consumer demand, either in the United States or Europe, if these economies move closer to a recession or deceleration in growth, and I'm especially wondering how Diamonds Direct, how you would qualify that banner in this context?

Virginia Drosos

Management

I think as we're saying, this year is one of a number of different puts and calls. I think the customer that is most challenged in this environment is the value-seeking customer. So, as we said, we have a number of strategies to leverage our scale and the breadth of our financial services offering and our assortment to make our product more affordable for that customer. And then, we're leaning into things that are enduring. One of the great things about the jewelry category is that it has tended to perform well in recessionary periods because, number one, there are still important and meaningful events that customers want to celebrate. And secondly, it's a product that has strong material value, the gemstones, the diamonds, the precious metals hold their value. And customers see and recognize that. So, we're leaning into things like weddings, with weddings at a 40-year high. We've seen an increase in wedding bands, anniversary bands, bridal party jewelry, gifts for the bride and groom, those kinds of things. And we've really been leveraging the point of market entry strategy that we have with engagement rings to be able to contact and clientele with the people who are getting married this year, who purchased a ring from us, and we're staying agile on serving value-oriented customers as best we can in this environment. I think the other thing just to reinforce is the flexibility that we built into our cost structure, so that we can move up and down on how we allocate those costs in this kind of an environment. What I'm really pleased about, frankly, is our ability to continue to invest to widen our competitive advantages. This is the kind of environment that a market-leading company like ours can really leverage to our competitive advantage as we have the wherewithal to continue to invest in this kind of an environment.

Operator

Operator

Ladies and gentlemen, we have now reached our time limit allocated for the Q&A session. Therefore, I would like to hand back to the management team for any closing remarks.

Virginia Drosos

Management

I want to thank you all for joining us today. I hope you will see from our results that our strategies are creating sustainable, competitive advantages that our people are inspired and driven to win. And while there's much more work still to do, we are committed to do and we have confidence that we are building a best-in-class store. Thank you very much.

Operator

Operator

Ladies and gentlemen, this concludes today's conference call. Thank you for being with us today. Have a lovely day ahead. You may disconnect your lines now.