Virginia Drosos
Analyst · Northcoast Research.
Yes. I think what I was trying to provide was some perspective on on the stability actually of bridal over time, it's a very consistent part of the jewelry business. I mean, year in, year out, you have engagements, weddings, anniversaries. And if you look back pre-COVID, it was very, very steady. So about 2% growth of engagements and lettings year in, year out. COVID has caused a bit of a blip in the sense that last year, we saw an uptick in engagements. This current year that we're in, we've seen a downtick in engagement, but it's the peak ever or peak in the last 4 years anyway of weddings. So we shifted, we saw that coming, and we've shifted and we've really been working to own the wedding. So 2 wedding band purchases, bearings for the bridesmaid, wash for the groom, gifts for the mother of the bride, [indiscernible] thing as an offset to slight downtick that we see in engagement. Next year, we expect to see a slight downtick again in engagement, but then it normalizes all actually grows to get back to normal the year after, and we think normalizes ongoing after that. So it's really the first meaningful, I would call it a temporary blip that we've seen in how engagement and weddings have been working. But the great news is that with our consumer insight work, we predicted that and came around that so that we're really working on lifetime value. Our loyalty program and I gave a lot of stats in the call, has been a fantastic addition in that context because we're seeing most people come into the loyalty business through engagement, we're contacting previous engagement customers to bring them into the loyalty program, and then we're working lifetime value with them. So I think the fact is that there will be less engagement next year, Signet would expect to grow share the engagement category and we expect also to grow our fashion and gifting business as we surround the wedding.