Greetings. Welcome to Sirius XM's Third Quarter 2024 Operating and Financial Results Conference Call. At this time all participants are in listen-only mode. A question-and-answer session will follow the formal presentation. [Operator Instructions] Please note that this conference is being recorded. At this time, I'll turn the conference over to Hooper Stevens, Senior Vice President of Investor Relations and Finance. Mr. Stevens, you may now begin.

Thank you, and good morning, everyone. Welcome to Sirius XM's third quarter 2024 earnings conference call. Today, we will have prepared remarks from Jennifer Witz, our Chief Executive Officer; and Tom Barry, our Chief Financial Officer. Scott Greenstein, our President and Chief Content Officer, will join Jennifer and Tom to take your questions during the Q&A portion of this call. I would like to remind everyone that certain statements made during the call might be forward-looking statements as the term is defined in the Private Securities Litigation Reform Act of 1995. These and all forward-looking statements are based upon management's current beliefs and expectations and necessarily depend upon assumptions, data or methods that may be incorrect or imprecise. Such forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially. For more information about those risks and uncertainties, please view Sirius XM's SEC filings and today's earnings release. We advise listeners to not rely unduly on forward-looking statements and disclaim any intent or obligation to update them. As we begin, I'd like to remind our listeners that today's call will include discussions about both actual results and adjusted results. All discussions of adjusted operating results exclude the effects of stock-based compensation and the Liberty Media transaction. Additionally, we have posted a supplementary presentation on our Investor Relations website for your convenience. With that, I'll hand the call over to Jennifer.

Thanks, Hooper, and thank you all for joining us this morning. It was a milestone quarter for us at Sirius XM as we completed our transaction with Liberty Media and emerged as a fully independent public company. We are excited to reintroduce our business to the market, showcasing the actions we are taking to stem and reverse recent subscriber declines and enhance free cash flow generation, driving toward our long-term targets of 50 million subscribers and $1.8 billion in free cash flow. To achieve these goals, we expect to leverage the power of our full portfolio to grow our core business through the expansion of a free ad-supported tier of Sirius XM and the introduction of a premium interactive bundle, both in-car and in-app. With each of these initiatives, we will be building upon the broader tech replatforming we began last year as well as the insights we've gained from Pandora and our other business units to deliver more value to our customers across an expanded set of offerings, drive discovery of our exclusive content and give subscribers the control they crave. As we continue making progress in the evolution of our business, we will share key updates to illustrate how we are measuring against each of our objectives from enhancing our subscription business across content, technology and price to building our advertising business and maintaining our financial strength with ongoing business optimizations. Jumping into the third quarter, we are pleased to have delivered 14,000 self-pay net additions, an improvement of 110,000 from last year's third quarter, and we still expect our full year subscriber performance to be slightly better than last year's. Our advertising revenue was softer than expected, with lower demand due to a flood of new CTV supply entering the market, advertisers spend shifting towards performance products,…

Thank you, Jennifer. And good morning, everyone. Today, I am excited to walk you through our third quarter financial performance, highlight some key operational milestones and share more details on our outlook. Afterwards, Jennifer and I will be happy to take your questions. In the third quarter, Sirius XM delivered revenue of $2.17 billion, a decrease of 4% compared to the same period last year, primarily driven by a 5% drop in subscriber revenue to $1.65 billion and a 2% decline in advertising revenue to $450 million. Self-pay Sirius XM subscribers increased by 14,000 this quarter, a notable improvement compared to the same quarter last year, driven primarily by lower churn. Additionally, we saw an expected decline in paid promotional subscribers as new agreements with certain OEMs move new car trials from paid to free. These changes will benefit the company over the lifetime of the vehicle by maximizing profitability of subscribers coming from those OEMs. Turning to advertising revenue, we saw a modest $10 million decline year-over-year to finish the quarter at $450 million. As Jennifer highlighted, the decline was due to softer market conditions, increased competition, a shorter election cycle and lower podcast inventory. However, we are actively investing in technology and distribution arrangements to position our advertising business for positive momentum in the years ahead. We saw a 6% increase in podcast revenue with demand outpacing supply, including the fourth quarter launch of Unwell on the Sirius XM podcast network. Looking ahead, we see a significant opportunity to capture a larger share of nonaudio ad dollars by expanding our 360-degree marketing solutions, integrating social and video to drive growth. Adjusted EBITDA for the quarter of $693 million decreased by 7% year-over-year, driven by softer subscriber revenue, offset by savings in cost of services, personnel-related and certain G&A…

Thank you. At this time, we’ll be conducting a question-and-answer session. [Operator Instructions] Thank you. And our first question comes from the line of Kutgun Maral with Evercore ISI. Please proceed with your questions.

Good morning, and thanks for taking the questions. And just one, it’s certainly encouraging to see the efforts on the pricing and packaging side. I was hoping you could expand a bit more on how you’re looking to balance the opportunity to expand your TAM and go after new subscribers versus the risk of pricing down your existing subscriber base over time? Thank you.

Sure. I – thank you, Kutgun. We actually have not seen a lot of the impact of the pricing and packaging strategy in the current numbers yet. We’re just starting to roll out on the in-car side of the business, the $9.99 lead price point. And we’re starting to roll that out and trial starts this quarter, which means that those trials will convert on a promotional plan but they will have selected the new price point, which starts at $9.99 for music-only plus streaming, but also we have a series of $5 add-ons on top of that. So that we’ll start to see the impact of that going into next year, but we are very encouraged by the results we saw in initial testing, which shows that after that, post-trial promotion, retention is much higher because there’s a lot more transparency and consumers value the persistent lower price point. Now, I don’t expect it to have a lot of cannibalization impact as these are new subscribers rolling through on trials. But we do have a lot of levers to pull in order to manage that, whether it’s value through enhanced content, access or features, and we’ve already started to roll that through our packages ahead of this new pricing going in place. So, Tom and I mentioned some of this earlier, but adding – putting our better programming around live sports and Howard, for instance, in our broader package, moving that down in the packaging stack as well as adding at the top more concurrency, so people with streaming log-ins can listen in multiple places at the same time. So, I do believe we’ll be able to manage this very effectively. We also have a $10 streaming price plan market, as you know. And the audiences that are choosing streaming only are very different than the in-car audiences. And I think we have the opportunity to continue to increase our overall revenue optimization by strategically focusing on those segments very differently.

Perfect. Thanks, Jennifer.

Our next question is from the line of Jessica Reif Ehrlich with Bank of America. Please proceed with your questions.

Thank you. This one is for Scott. There’s just a lot going on in content. And I hope that you – I mean you’ve added big name podcasting talent, which you mentioned, but there’s been several over the last few years. I think next year, Howard Stern’s contract comes up. So, can you just talk about your overall podcast strategy, how profitable can this division be? How quickly can you monetize Call Her Daddy? And then any preliminary thoughts on Howard’s upcoming contract?

Okay. Thanks. We’ll take the podcasting first and then Howard part. So, on the podcasting, as we mentioned earlier on, there was always a strategy of getting to a point of mass to supplement our ad sales business as digital advertising was shrinking and all that went with that. Podcast, we’re the fastest-growing digital audio for advertising demand, and we’ve seen that as recently as the fourth quarter. So, at the time, a lot of the bigger shows had not settled into ad rep deals. So, the goal was to get those and have a critical mass, so the advertising business would fund it. I think we’ve done a pretty good job in showing that we can monetize podcasts as a company. Then the next goal, as you’ve heard me mention on the calls was to look for talent, and other content that could come out of those podcast deals. So, what we did was in each of the deals we built in, in increasing amounts, exclusive content to test at Sirius XM or in our micro subscription at Apple. For instance, our Conan O’Brien channel now according to Edison is got much more listeners than it had even a month ago. Unwell, we’ll launch two new channels in the first quarter. SmartLess has given us early access to content. And as you know, major subscriber events, starting with the interview of Howard earlier this year. Now Robbins just resigned with a weekly live show. So, we’re going to continue to look at that with the goal of testing and using data to figure out at what point something might make sense to go behind the paywall, either in all or in part. And obviously, that shifts directly into our subscription business. The last point, which I think can’t be…

Great. Thank you so much.

Thank you. The next question is from the line of Steven Cahall with Wells Fargo. Please proceed with your question.

Thank you. First, I was wondering if you could just give us any more color on the complexion of the self-pay net adds in the quarter. You talked about the promotional and the streaming subscriber additions. I think streaming total subscribers or net adds is that more all focused on at this point. So, I was wondering if you could just give us any more information on what those did as well as maybe how the engagement looks like with those customer cohorts? And then Jennifer, as you continue to focus on the streaming audio product and you think about the competition in streaming audio, I was wondering if you think there's an opportunity to eventually ship that product to having some amount of on-demand music functionality. I know that would change the margins. But just wondering how you think about the evolution of the streaming-only experience as an addition to the in-car experience and what those tools might be? Thank you.

Sure. Thanks, Steven. Starting with the third quarter performance, we're really pleased with where we landed and still expect to be positive in the second half and better year-over-year on net adds in total. And the largest contributing factor in the third quarter was lower churn. We also saw higher automotive volumes, which helped offset the lower conversion rates we've seen year-over-year. Our new car conversion rates have started to stabilize a bit. And on the streaming side, as you highlighted, we have grown subs this year, and I would expect that to continue. I think the key for the quarter because a lot of the bigger initiatives we're rolling out on pricing and packaging and personalized marketing are just starting to roll out, and we would expect those to take time to generate increased demand and improve retention. But the key for the quarter was really a lot of different campaigns and initiatives that we launched because we're not waiting for these bigger initiatives to fall into place. So, we have the podcast plus subscription, as we've talked about. We've had win-back campaigns focused on older cars. We've had three-year subscriptions with the OEMs and many others. So, on your point on the engagement side, so we have, and I think in our earlier comments, you commented on what we're seeing in early in trial engagement, which, again, are the important leading indicators for improved retention and conversion in streaming and on the in-car side. And we continue to see consumption of content expanding, and that is one of the most important indicators for conversion. We know that when customers either in streaming or in-car listen to a broader set of content, including non-music content that we see ultimately better conversion of retention. So, we're very pleased with what…

Thank you.

Our next question is from the line of Stephen Laszczyk with Goldman Sachs. Please proceed with your question.

Hey, good morning. Thank you for taking the questions. Two, if I could. First, for Jennifer, just on the state of the ad market. Could you talk a little bit more about what you're hearing from your ad partners as we head into the fourth quarter, how much visibility do you feel like they haven't to add budgets going into year-end and then perhaps even early 2025. Then within that, how much visibility do you feel like you have in your ad partners choosing premium audio. I think you called out some of the competing ad inventory that's out there. Just curious if you could give us an update on that? And then secondly, just on the trade-off between churn and ARPU would appreciate any of your latest thoughts how you're approaching balancing the two churn came in towards the lower end of the historical range this quarter. But at the same time, I think you called out some promotional pricing. Just curious how we should think about these two levers trending as you look to maximize revenue. Thank you.

Sure. I'll start off at ads and then I'll turn it over to Tom to add any other color. I think we provided some context for some of the headwinds we're seeing in our earlier comments, more certainly, there's been a flood of CTV supply and advertisers are shifting to more bottom of the funnel performance-based media opportunities as opposed to brand building. And then we've seen some impact on a shorter – from a shorter political cycle and the iOS changes on podcast inventory. So, our focus is really on counteracting the trends, where we can, investing in where we see tailwinds. So, our programmatic overall, was up 9% in the quarter, podcasting was up 6% and the real opportunity is in the intersection of those two programmatic podcasting, which is really small to date, but has seen significant growth at about 50% in the quarter. So, our areas of focus are content and technology here on the content side. Scott talked about some of the podcasting moves we've made. There's – as Tom mentioned, I think an opportunity for us to pursue broader 360 solutions. And then on the technology side, we have a number of efforts underway. We've mentioned, I think, on the call, the – earlier in the call, what we've done recently with LiveRamp in terms of the clean room. It's all about better targeting and measurement, and we're working closely with the Trade Desk to continue to integrate with UID2, and there's a number of other technology implementations we're undertaking to just make buying easier for smaller businesses. So those are the areas we're focused on. As we go into next year, we'll reevaluate, of course, and provide guidance at that point in time. But we're certainly hoping and looking for a return for brands focused on brand building as opposed to just bottom of the funnel conversion. Anything Tom...

And Stephen, the only thing I would add on that is as we've looked at the – our talented ad sales group has been – the headwinds that we outlined in the initial comments, we've been pivoting with our offering and being down 2% in Q3 wasn't terrible, but I think as we assess the full year, a lot of those factors is what drove down and caused us to adjust our revenue guidance. So that was – there's multiple headwinds and factors in there, but I think the team is aggressively focused on trying to ensure that we can get the optimal package and the optimal offering to marketers. As far as ARPU, if you look at our churn, yes, our churn was very favorable at 1.6. So, we were very happy with that. ARPU is down $0.53 roughly. When you look at it overall, we continue to leverage across the board our promotional pricing plans. We use the promotional pricing plans to build out and maintain our subscriber base. And so, it's attracting and retaining subscribers. And by doing that, I think it makes the health of our overall subscriber base stronger and gives us optionality in the later periods as far as pricing or expanding our offering or upgrading. So, we're really focused on the subscriber base. The ARPU is obviously an output, but overall, I would say, I think we're continuing to aggressively work on our subscriber numbers and our subscriber strategy.

Yes. And I think as we've talked about, because of what Tom highlighted in terms of the pressure of these promotional plans, we do have the opportunity with the $10 entry point to ensure that customers are getting on the right package from the start, and they're not getting on a much higher priced premium package with more content, frankly, but that may not meet their needs. And so as opposed to having them call and try to cancel and get on a much lower discounted plan, we have the opportunity to leverage these more discrete price points and I think bring ARPU up for our subscribers on promotional plans.

That's great. Thank you both.

Thanks Stephen.

Thank you. The next question is from the line of David Joyce with Seaport Research. Please proceed with your question.

Thank you. Another question on advertising, if I could; kind of looking at your various initiatives such as turning on the ads in car for the non-subscribers and also working on replatforming. So, all the streaming and satellite and 360L are all in the same kind of platform. When do you expect these to start contributing and showing through and offsetting the broader ad market challenges that you've been discussing? Thanks.

We talked a little bit about Free Access last quarter, and we're still in a very select set of vehicles there and in test and learn mode. And we are seeing customers engage with the service post-trial if they had chosen not to convert. The numbers are small, I don't have any reason to believe that there's going to be a cannibalization impact there because the content set is small, it's about 40 channels. And of course, there's advertising in the music channels. So, we'll continue to learn there. I think it's an opportunity for us to adjust content over time to different users. We're leveraging the 360L platform. Over time, we can use ad replacement technology to make sure that those ads are more targeted to the specific consumers listening, that's going to take time to build, right? We are at about probably 13 million cars on the road that are 360L enabled. We will have this year a total of 40% of our new car trial starts with 360L that should ramp-up next year to over 50%. And then key to that, really accelerating in the year following in 2026 is the launch in one other major OEM. So, as we continue to roll that out and it starts to roll through used car trials, we'll have a much larger base in 360L where we can look to build scale for a more prominent ad offering in the car, not just in Free Access, but also with the ad replacement technology, providing IP targeted ads in the subscription business as well, right? We do about I don't know, $180 million in Sirius XM ad revenue. So, there is opportunity to continue to grow that in our subscription service as long as we can provide these more targeted opportunities. So, it's going to take years to build up the scale here, but we're really excited about how that complements a future ad-supported offering on the streaming side in our apps as well.

All right. Thank you, Jennifer.

Thank you. Our next and final question is from the line of Cameron Mansson-Perrone with Morgan Stanley. Please proceed with your question.

Thank you. Good morning. First, I wanted to follow up on ARPU. You guys in the past have kind of talked about every other year kind of philosophy or cadence of price increases. Is that still something we should expect heading into 2025? And just any color on kind of how selective across the packages that any activity might be or whether we should expect anything more holistic on the satellite side? And then on the sales and marketing front, down nicely year-over-year even as you guys were able to drive improvement in net adds. So, wondering if you could just comment on what's allowing you to find efficiency there while still driving nice funnel improvement and net adds improvement? Thanks.

Yes. I'll take the pricing question and then Tom can comment on sales and marketing costs. We are on a every other year trajectory for rate increases and I want to withhold on any further guidance on how broad-based it will be, but we have recently as I mentioned earlier, added more value to our full-price packages so that customers can experience that at least for a few months before we might take a price action there. And that's a series of things, including content and features as well as access. And so, we are looking at that for early next year, and I think that will bode well for ARPU, we still face the same trends that we've seen in terms of promotional plans and the impact on acquisition and retention. So, it will be a balance of how these things play out in terms of the ARPU trajectory. Tom?

I would say, Cameron, on the sales and marketing side, we have spent a fair amount of time of analyzing our cost on the sales and marketing side, reviewing the effectiveness of our marketing campaigns and sales campaigns. And I think whether it's on the Pandora side on the Sirius side, the success that we've had and looking at costs is starting to bear more fruit. And I think as we look at the year ahead, we're going to spend more time on as we get more data from our replatforming and we start getting more information, I think we'll have more effective use of our sales and marketing spend. So, I think for right now, we're happy with the efficiency we're getting, but we're also looking for enhanced efficiency as we go forward.

Very helpful. Thank you both.

All right. Thanks, Cameron, and thanks, everybody, for participating in today's call. We'll speak to you soon.

This will conclude today's conference. You may disconnect your lines at this time. Thank you for your participation.