Jonathan P. Feeney - Athlos Research
Analyst · Athlos Research. Please state your question.
Just a couple on the Dunkin' Cup launch actually. First, there has been a lot of talk about some of the competitive activity within the single-serve market. And I know you're not calling out your metrics in that market, the single-serve versus cans specifically. But can you tell me – it sounds like you're happy with your launch. Was the price positioning of these Dunkin' K-Cups above average for your single-serve cups that are in the market today? It's my first question. My second question is would the contribution of those 100 million cups this quarter be profit contribution, be above the segment average which looks like 27.5%. Thanks very much.
Steven Oakland - President-Coffee & Food Services: Hi, Jonathan, Steve Oakland. Couple of things; yes. Dunkin' is in that premium segment, right. So, it's slightly above where Folgers is priced. And so, I mean it was an amazing launch quite frankly. If you think about it, you take one of, if not the largest, liquid coffee brands into mainstream K-Cup in the grocery store. So, the retailers, not just in the Northeast, but across the country were very excited about that. So, for the most part, we had trucks lined up at midnight the day we started shipping it, right. So, that kind of thing. So, we had great support there. The consumer has responded and it was not a – the whole segment really isn't driven by price points yet. So, let's hope we keep it that way. So, we gained share, but after one quarter, it's really hard given all of the shipments and all the channel things. It's hard to make a bet on the whole share gain for the year. But the early result share numbers were good as well. So I think you'll see that. I think you can expect that in the back half. Is it a higher margin item? No. And in fact, it performed reasonably well given the fact as early as it was in our launch, but like any launch, you've got all the cost, the marketing cost, the other things we invest in to put that product on the shelf. So...