Steven Oakland - The J. M. Smucker Co.
Analyst
Okay. I'm going to try to catch those. There's a number of questions embedded in there actually, so I'll try to get them for you. First of all, I would say, yes, there is a replacement cycle and I don't know that we're really the right people to comment on that. I will comment on the fact that they brought the first real, what I would consider, innovation to that and that is a price point. We see that new brewer promoted under $50, right? At our largest retailer, we see it online at that number. So the fact that they're adding new price point is just, by definition, will bring a new consumer base into this, right? So for the first time in a number of years, I think, we have confidence that we will have a household penetration gain and we have confidence they're doing two things. They're investing in marketing and they're investing in equipment, right? And so both of those things we view as very positive for the segment and I would hope will drive household penetration. I think certainly it's fair to assume that this lower price point machine will bring new consumers into the marketplace. And quite frankly they're doing this as retailers where we are very successful, where we have great share, so that also intrigues us. Your comments on the category are correct. We think there's an opportunity to as much as double our K-Cup business over time. That has to happen by very, very different mechanics depending on the brand. The Bustelo business, right? We have to continue to expand reach. That business is small but growing very, very quickly. Dunkin' has a great opportunity as we get into flavors, as we get into pack sizes as we – we have the shackles taken off of us for channels and distribution. So Dunkin' is growing – Dunkin' is our – next to dog food, Dunkin' K-Cups is our best online item and a tremendous item at the largest online retailers. And then Folgers is really about competing in that lower price point, that mainstream price point. And we're now positioned with a cost structure that allows us to bring Folgers back to those price points that we needed to be. So I think the work will be different across brands. And then I think the innovation that we'll show you at CAGNY will have another look at a K-Cup opportunity. So, for us, to make that ambition of doubling our K-Cup business, we will need to add SKUs, we will need to add brands, and we'll need to add distribution and I think hopefully you'll start to see us do that.