Earnings Labs

The Beauty Health Company (SKIN)

Q3 2022 Earnings Call· Tue, Nov 8, 2022

$0.79

-5.13%

Key Takeaways · AI generated
AI summary not yet generated for this transcript. Generation in progress for older transcripts; check back soon, or browse the full transcript below.

Same-Day

-21.12%

1 Week

-2.24%

1 Month

-1.40%

vs S&P

-6.63%

Transcript

Operator

Operator

Ladies and gentlemen, good morning, and welcome to Beauty Health Company Third Quarter 2022 Earnings Call. All participants will be in listen-only mode. [Operator Instructions] Please note that this event is being recorded. I would now like to turn the conference over to Eduardo Rodriguez, Senior Director of M&A and Investor Relations. Please go ahead.

Eduardo Rodriguez

Analyst

Thank you, operator, and good morning, everyone. Thank you for joining The Beauty Health Company's conference call to discuss the company's third quarter 2022 financial results, which were released this morning and can be found on our website at beautyhealth.com. Also available on our website is an investor presentation that will be referenced during this call. With me on the call today are Beauty Health's President and Chief Executive Officer, Andrew Stanleick; and Chief Financial Officer, Liyuan Woo. Before we get started, I would like to remind you of the company's Safe Harbor language. Management may make forward-looking statements, including guidance and underlying assumptions. Forward-looking statements are based on expectations that involve risks and uncertainties that could cause actual results to differ materially. For a further discussion of risks related to our business, see our filings with the SEC. This call will contain non-GAAP financial measures, such as adjusted gross margin and adjusted EBITDA. Reconciliation of these non-GAAP measures to the most comparable GAAP measures are included in the earnings release furnished to the SEC and available on our website. I will now turn the call over to Andrew.

Andrew Stanleick

Analyst · Cowen. Please go ahead

Thank you, Eduardo. Good morning everyone and thank you for joining our 2022 third quarter earnings call. Over the next 30 minutes, I will update you on our successful quarter of topline growth and the progress we have made across our strategic master plan. Liyuan will then walk you through the financials in more detail before we take your questions. As always, I want to start by recognizing and thanking the exceptional Beauty Health team and community around the world. Our performance reflects their passion and commitment to living our purpose each day, building confidence for our consumers, providers, partners, and employees. As you will see from our results, our community remains loyal and highly engaged around the world craving that confidence boosting Hydrafacial glow. We continue to execute against the strategy we previously communicated our investing to build our infrastructure for scale to drive long-term growth and margin expansion. Together these factors underscore the strength of our resilient business model and I'm confident in our outlook. I'm pleased to report that we once again delivered ahead of topline expectations, marking this the seventh consecutive quarter of doing so. I am especially proud of our team for delivering these results despite a difficult macroeconomic environment and headwinds such as FX pressures and the unexpected persistence of the Zero-COVID policy in China. I will get into that a little bit more detail later. Even against this complex macro backdrop, we saw positive momentum in both delivery system and consumable sales, producing net sales of $88.8 million, up 30% year-over-year, one of our strongest quarters on record. We also reported quarterly adjusted EBITDA of $16.5 million in the period. We achieved mid double-digit topline growth in all three of our operating regions. Year-over-year, the Americas region grew 30%, APAC increased 44%, and…

Liyuan Woo

Analyst · Cowen. Please go ahead

Thank you, Andrew and thank you everyone for joining the call. I would also like to thank our dedicated teams and partners around the world for delivering this quarter's results. We exceeded topline expectations for the seventh consecutive quarter and we navigated a volatile global environment. The underlying momentum across our business continues to grow and the team is laser-focused on delivering profitable growth despite the complex microenvironments. Today, I will discuss our third quarter results, balance sheet highlights, and our outlook in a bit more detail. Let's start with our net sales results on slide 25. We delivered net sales of $88.8 million, up 30% year-over-year. This was driven by continued strong global demand for delivery systems and consumables. As a reminder, the third quarter tends to be seasonally slower due to summer holidays. And we typically ramp up to our biggest quarter of the year in the fourth quarter. Note that we view our seasonality trends on a normalized basis, which would exclude revenue associated with elevated trade-up demands, such as what we saw in the second quarter this year for the U.S. launch of Syndeo. Turning to our regions on slide 26. We drove double-digit growth across all three of our regions year-over-year. In America, we grew 30% year-over-year, driven by the continued success of Syndeo placements. In APAC, we grew an impressive 44% year-over-year, despite seeing only small reopenings in China during the quarter and a headwind from FX rates. This demonstrates our team's resourcefulness and resilience in China to continue operating the business in a very difficult environment. I will touch more on this strategically important market in the moments. Outside of China, we saw continued strength in markets across the APAC region. EMEA grew 21% year-over-year, despite a meaningfully strengthening dollar, which negatively impacted…

Operator

Operator

Operator

Operator

Thank you very much. We will now begin the question-and-answer session. [Operator Instructions] The first question comes from Oliver Chen from Cowen. Please go ahead.

Oliver Chen

Analyst · Cowen. Please go ahead

Hi, Andrew and Liyuan. Great quarter. As we think about your guidance, what's embedded for what you're seeing in Americas and Europe? And on the China side, what risk factors are you monitoring? It sounded like you're incrementally cautious given the dynamic situation there. As a quick follow-up, as we model marketing as a percentage of sales, the near-term view on that and longer term, there's a big awareness opportunity, I know you're balancing that relative to spend. Thank you very much.

Andrew Stanleick

Analyst · Cowen. Please go ahead

Good morning, Oliver and thank you for joining the call. I mean, firstly, I'm extremely proud of what the team have achieved in Q3. We achieved our second highest revenue quarter, increased utilization, record levels of EMV, and continued strength in Google Trends and all this despite as you raise the macro economic environment, FX headwinds, the war in Europe and of course, the persistent lockdown in China. And that said, as we look to Q4 to answer your question, we're taking a very measured view, the new news, since we've spoken at Investor Day is of course, the macroeconomic environment deteriorated and accelerated pace with the new news, of course, which was China's decision to adopt an even stricter, Zero-COVID policy, when we forecast the gradual reopening. That said we achieved 44% growth in China last quarter in those wins in APAC last quarter. In those windows of when China reopened, we saw the business bounced back very rapidly. So, it gives us a lot of confidence when it does open up. For Europe and Liyuan and I have just recently returned from an extended trip in EMEA, we're extremely pleased to see the buoyancy of the consumer and demand. We met providers across England, U.K., France, and Germany and again, very, very buoyant consumer and provider. And the U.S. another tremendous quarter plus 30% strength of the consumer strength -- continued strength of Syndeo, which gives us a lot of confidence. We're seeing absolutely no slowdown. Having said that, we're mindful of the near-term impact of macro pressures. So, we've updated our FY 2022 EBITDA guidance for Q4 to reflect these related risks in a measured manner. However, we remain cautiously optimistic to achieve the $50 million and confidence certainly to look the range we've given. Liyuan, anything to add?

Liyuan Woo

Analyst · Cowen. Please go ahead

Yes, absolutely. Hi, Oliver. So, just to double-click on your point, it's been a balancing act, right? On one hand, we absolutely need to invest in buying speed. As we discussed previously, we've seen some of these return on investment, especially when you see the improvement on brand awareness that really will benefit us in the long run. We also had mentioned, we did invest in APAC and EMEA as we turn these distributor purchase from last year into direct and continue to really fuel growth for the future. So, I think as a team, we feel very strongly about the future growth. At the same time, though, we're being cautiously optimistic given the conditions in China. You are seeing limited opening, right, that's actually feel that 40% growth in APAC. Suffice to say, we've seen it again and again, post the first round of pandemic, how strongly APAC bounce back, with 200%, 300% growth. So, I think the team is ready and we are -- we have the muscle to pull the lever up and down. One thing to really emphasize is on the investment for marketing. We did invest for Q3 heavily in marketing. On one hand raised consumer awareness, on the other hand, double down to make sure we get the leads, so we can fuel growth for the fourth quarter. So, suffice to say for Q4, we will naturally ease off marketing investments to make sure we finish the year strong.

Oliver Chen

Analyst · Cowen. Please go ahead

Thank you. Best regards.

Andrew Stanleick

Analyst · Cowen. Please go ahead

Thank you.

Operator

Operator

Thank you. The next question comes from Korinne Wolfmeyer from Piper Sandler. Please go ahead.

Korinne Wolfmeyer

Analyst · Piper Sandler. Please go ahead

Hey, good morning, Andrew and Liyuan. Congrats on the quarter and thanks for taking the question. I'd just like to ask quickly about the cadence of delivery system sales that you saw throughout the quarter. Is there any color you can provide on maybe was it heavier toward towards the front end of the quarter, was it heavier towards the back end? How has that been trending here in the early parts of Q4? And then has there been any impact on the interest rate environment here? Thank you.

Andrew Stanleick

Analyst · Piper Sandler. Please go ahead

Good morning, Korinne and thanks for the question. I'll kick off and let Liyuan add. We've seen actually consistent demand across the quarter in all regions, actually. Of course, APAC was of course, impacted by the opening and closing and opening and closing in China. But across that we've seen very robust demand, no slowdown. And of course, in the U.S., we continued with the rollout of Syndeo very strongly and prepare for our international launches in the -- in overseas markets in the H1 of 2023. Liyuan?

Liyuan Woo

Analyst · Piper Sandler. Please go ahead

Hi Korinne. To answer that question, in this medical device business it's usually a quarter end heavy and any given month, because of the way we generate our leads, usually is month end heavy as well, especially on the medical device side. That's just the way our seasonality and rhythm works. Obviously, we haven't seen slowdown as Andrew mentioned in the U.S. market. We're very encouraged as we continue to visit our providers and the sentiment seems to be strong given the type of consumers we service. Thanks.

Operator

Operator

Thank you. The next question is from the line of Jon Block from Stifel. Please go ahead.

Jon Block

Analyst · Jon Block from Stifel. Please go ahead

Great. Thanks, guys. Good morning. First one, just a little detail, but I think I heard Andrew or Liyuan, you call out FX impact of $8 million on the topline, is there just an EBITDA number you can give us, I don't know, $2 million, $3 million, it seems like we're getting caught up on $2 million, $3 million in EBITDA. So, just curious if that's all FX-related? And then let me just ask about the phasing of 2023 for EBITDA, because I think it's important to maybe try to clean that up as best as possible, should we expect, sort of, a repeat of what we had here in the U.S. in 2022? In other words, call it a back end weighted 2023 EBITDA number, because you're going to launch Syndeo internationally, that usually means a little bit of a gross margin hit, you've got the upfront launch costs associated with that. So, I'm not asking for the guide per se, but maybe just importantly, walk us through the phasing or the cadence based on that international Syndeo launch? Thanks guys.

Liyuan Woo

Analyst · Jon Block from Stifel. Please go ahead

Hey Jon, good to hear your voice. I'll start with the phasing. I think, suffice to say, we have that seasonality we've shared prior. We always have a strong Q4, and then followed by sort of a drop for seasonality for Q1. And then from there, Q2 as a build, and then dropped slightly in Q3, usually because of the summer holiday, then finish with a strong Q4, as we shared at the Investor Day. I think from EBITDA flow through point of view, it very much follows that cadence, and especially, you have you invest earlier in order to see the leads you generate from all the marketing activity to flow through to feel the sales. So, in adding, you're absolutely right, Jon, when you think about Q1, obviously, that's going to -- you're going to enjoy the last of the leverage point because of the revenue contracts. And usually the EBITDA is lower for Q1, it feels a little bit for Q2. And you have to keep in mind, if we're launching Syndeo globally, you're going to see almost a little bit of the repeat of the trade-off dynamic, which is going to impact our gross margin once we launch. And then it's going to come down a bit in the second half of the year. We usually do invest a bit more for marketing than we let that flow through. So, as a result, you usually see the strongest EBITDA flow through in the fourth quarter of the year. Back to the constant currency comment, because of the way we record keep a lot of the expenses a burden on the U.S. side. So, when you think about that true flow through for our international market, the flow through is very significant. So, obviously, you can almost see it as a 40% plus flow through because of the way we're constructed, if that makes sense.

Jon Block

Analyst · Jon Block from Stifel. Please go ahead

Yes, so $3.5 million on the -- 40%, call it roughly. 3 million, $3.5 million?

Liyuan Woo

Analyst · Jon Block from Stifel. Please go ahead

Thank you, Jon.

Operator

Operator

Thank you. The next question comes from Margaret Kaczor.

Margaret Kaczor

Analyst

Hey, good morning, everyone. Thanks for taking the questions. I wanted to talk a little bit about kind of the growth that you're seeing in impressions, obviously, incredibly good traction that we're seeing there. And that's partly driven on the marketing front. But as we move into, I guess, 2023 and beyond, can you talk about the leverage that we should expect to see here. What should the FX impact be on the top and the bottom-line, rough math based, again, on what we see today? And I guess, as we look at the long-term guidance provided at the Analyst Day, has anything changed between now and at that point in time? Thanks guys.

Andrew Stanleick

Analyst · Cowen. Please go ahead

Good morning, Margaret. Thanks for the question. I mean, first of all, I'll kick off. I'll address your last point first, we remain fully confident in the strength of our underlying business fundamentals, which we presented at the Investor Day. And we've just demonstrated this by raising our guidance for the full year as a proof point for the continued strong demand and utilization we're seeing. And of course, as you mentioned, with the impressions, it's being fueled by the investments we're making marketing to drive utilization, as well as the new Booster partnerships, which we have with JLo. The ones we've announced this week from Glytone, and Dr. Dennis Gross. So, our longtime -- long-term plan remains firmly on track. And I think it's important to know our revised EBITDA guidance does not reflect a demand or profitability problem, rather guidance reflects just this potential of temporary macro pressures, blunting our operating leverage, and as we said, we remain really cautiously optimistic about our ability See to achieve $50 million EBITDA guidance this year. I'll Liyuan add any more detail.

Liyuan Woo

Analyst · Cowen. Please go ahead

Thanks, Andrew. Hi, Margaret. So on the point of currency, we've been exploring hedging programs this year. But as you know, there's a lot of uncertainty in terms of the direction of the currency. So I think the team is laser focused on how do we come up with natural hedge, right, making sure that expenses are matching even more for the revenue for all of these international local market and continue to explore potential for, hedge programs as well. So as a result, given the currency shifts, it's difficult to foresee what is the impact, but we're proactively managing that ahead. Thanks.

Operator

Operator

Thank you. Next question comes from Allen Gong from JPMorgan. Please go ahead.

Allen Gong

Analyst · JPMorgan. Please go ahead

Hi, guys, I had a quick question on the topline, it's been really great to see that capital momentum has really continued at, I would say, a pace quite a bit stronger than initially contemplated. But when we really think about the underlying consumer will pull through, I think there is an understanding now that there is a bit of a delay, especially with Syndeo, where you offer a free quarter or so of consumables along with the initial sale, but even stripping out, some of the strong Syndeo sales you've had so far this year, it does put the consumables are lagging a little bit behind expectations, you highlighted that you're continuing to see, strong demand from the end consumer. So I guess, could you dive a little deeper into why the consumables haven't really caught up as much as would be implied by your installed base?

Andrew Stanleick

Analyst · JPMorgan. Please go ahead

Good morning, Allen, and thanks for the question. You're absolutely right. I mean, we're extremely proud of Q3, it's actually our second highest revenue quarter. And you're right, we increased, we increased utilization, despite, China being pretty much locked down and as well as you know, the war in Europe and the impact there. So despite that, and of course, as you rightly pointed out, with the launch of Syndeo, we give away the starter back to get our providers going. So, despite all of that utilization still increase. So I think we're really actually happy with that. And of course, with the investments, we're making, marketing, the new booster portfolio, which we've launched, that will continue to increase. Liyuan, if you have anything to add.

Liyuan Woo

Analyst · JPMorgan. Please go ahead

Thank you. Hi, Allen. Just to double click Andrews point, you know, as we shared with you, yes, every single new system we sell, including the treetops, we have provided one quarter worth of consumable. In addition to that, as we sell more second system and multiple systems, we often see those takes even longer time to ramp up because imagine they've already got a machine or two as a practice now that adding additional ones. So, we usually see a quarter to two quarters lag. This is why as we, you know, really laying down a lot of systems, it takes time for the consumable to catch up around the globe, I would also say the way we measure, we're actually trying to figure out a proxy based on the true utilization rate. So based on that true utilization rates, we actually did see slight improvement, especially for the market that's not negatively impacted by, closure, like China or Russia was part of the equation. And now it's not. So you know, with that said, we continue to measure progress. And this is why we're investing in brand awareness, because by definition that also helps with utilization, in addition to expanding in boosters and other type of consumables. So the team is on it to continue to improve, improve utilization. Thanks.

Allen Gong

Analyst · JPMorgan. Please go ahead

Got it. And then you know, a quick follow up, I want to click a bit more on 2023 as well, you provide an 18% to 20% target for adjusted EBITDA next year at the recent Analysts Day, that as you've highlighted, macro pressures have gotten worse currency, has continued to get worse as well. And if current is going to reflect an incremental headwind to this year, then it's only it's fair to assume that for part of next year, it's likely to reflect the challenge as well. So, when I think about that, 18% to 20%, how should we think about that, framed in terms of these ongoing challenges?

Andrew Stanleick

Analyst · JPMorgan. Please go ahead

Allen, yeah. Thank you. We remain absolutely committed to the 18% to 20%. First off, there are three reasons, you recall this year 2021 and 2022 have been what we've discussed many times over the years or years of elevated investment. As a new public company, we've made all those investments to bring us up to self-compliance to set up the three 3PL networks just to set up enraging manufacturing in China to set up the teams around the world, the ERP the systems, many of those investments are one offs. In fact, we've been paying double for them this year. If you can imagine our 3PL in Europe, we already had an existing partner, we've created a new one, we've doubled paying none of those investments will be made repeated next year. So there's a number of one offs this year, which will give us leverage next year. We're of course monitoring the situation in China very closely. But we are you know, at some stage, it will need to open up and we'll be ready to capture that growth when it does. In the meantime, we have other levers which we can manage very maniacally, in terms of our variable expense. So we remain committed to our 18% to 12% EBITDA guidance for 2023.

Operator

Operator

Thank you. [Operator Instructions] The next question comes from Ashley Helgans from Jefferies. Please go ahead.

Ashley Helgans

Analyst · Jefferies. Please go ahead

Hi, thanks for taking our questions. We're starting to see some signals of a trade down in some beauty categories. We're just curious if you're seeing any of this for Hydrafacial. And then any details you can provide us on traffic during the quarter trends throughout the quarter and maybe anything quarter to date. Thanks so much.

Andrew Stanleick

Analyst · Jefferies. Please go ahead

Good morning, Ashley. Thanks for your question. I'll start with the -- your question on traffic. I mean, traffic with those always seasonality and Q3, particularly in EMEA, this summer compounded by the extreme hot weather among many people taking, extending holidays following the COVID lockdown. So, we really sort of build over the quarter in EMEA, of course, APAC was up and down. Many links to China, outside of that traffic remain very strong and in the Americas, and particularly in the US. We're in the Americas, we grew 30% traffic has been and continues to be very robust. I mean, Liyuan and I spent a lot of time visiting providers all over the world, and especially in the US recently, and there is no signs of a slowdown or impact. In terms of trade down, we haven't experienced any of that behavior facial, but actually, actually, we gain because, typically in a 6% of our businesses in the medical channel, doctors, plastic surgeons, et cetera, by far we are the lowest cost service in a physician's office. So actually, as we saw in 2008, 2009 when this company was private, our business actually benefits from trade down for more expensive, more invasive procedures during periods of economic contraction. So we set to gain we really our lifeline for our providers when people can't afford the more expensive services. They want to keep up their skin health, keep up their investment in their confidence. So they buy a very accessible, affordable price. Hydrafacial. So we've seen the benefit. I think that explains why we've seen no slowdown in terms of our business.

Ashley Helgans

Analyst · Jefferies. Please go ahead

Wonderful. Thank you so much.

Operator

Operator

Thank you. The next question comes from Kyle Rose from Canaccord Genuity. Please go ahead.

Kyle Rose

Analyst · Canaccord Genuity. Please go ahead

Great. Thank you for taking the questions. Just wanted to touch on, you've had some data out, I think for six months on the market, or maybe a plus or minus, one of the big promises of it is the connected aspect of it and the ability to really drive a flywheel effect from a marketing perspective. Just wanted to see, where you're at, as far as you know, harnessing some of that data and being able to leverage your marketing activities, and maybe an expected timeline of when we should see that meaningfully change over time?

Andrew Stanleick

Analyst · Canaccord Genuity. Please go ahead

Good morning, Kyle, and thank you. Yes, six months since the launch of Syndeo, we couldn't be happier with the rollout. Of course, as you know, we're it's expecting to launch in H1 2023 internationally so working hard to prepare that. Look, we're learning a lot, Kyle, I think we're gathering a huge amount of data. I think as we talked about Investor Day, I think once we build up a robust set of distribution across the US, we'd like to share that, of course, the very first customers and providers of block Syndeo. We're actually the ones who have this co-developed it. So there's an inherent bias positive bias in the data we collected for those service providers. So that's why we've paused on sharing, but I think we're learning a lot and obviously taking a lot of that learning as we improve the system ahead of the rollout internationally. So you know, we'll be looking to share more data on that next year.

Kyle Rose

Analyst · Canaccord Genuity. Please go ahead

Thank you.

Operator

Operator

Thank you. The next question comes from Bruce Jackson from The Benchmark Company. Please go ahead.

Bruce Jackson

Analyst · The Benchmark Company. Please go ahead

Hi. Good morning. And thank you for taking my question. Now, as you monitor the situation in China, can you tell us what factors you're watching? And how that feeds into your decision process as to whether to accelerate launch activities?

Andrew Stanleick

Analyst · The Benchmark Company. Please go ahead

Good morning, Bruce. Thanks for the question. Absolutely, I mean, clearly, we have a very strong team on the ground in China, with offices, of course, in Beijing and Shanghai. So we're obviously in constant contact with that team and our provider network there. And it's -- obviously, it's been very interesting for us to follow as we have these periods of closure, followed by extremely rapid bounce back as the market opens. So look, we are preparing for H1 2023, launch of Syndeo. In China, we have made the investments this year, of course, in the team, the infrastructure, the in-region production, which we talked about at the Investor Day. So we're really feel we're ready to ramp up and seize the growth opportunities as the market opens knowing we have a proof point that when it opens, Bruce, we're really capture that upside.

Liyuan Woo

Analyst · The Benchmark Company. Please go ahead

Hey, Bruce, it's Liyuan on here. Just to double click on your comment on the levers. You know, we actually did a lot of tests learn, especially when they come to marketing activation. We know how to move it up or down. We've been living through that the whole year last year. This is why you actually do see as we invest, despite the fact that the country is locked down for an extended period of time, we still generated sales. It's precisely because how we approach the lever. Suffice to say, we've been very thoughtful in terms of who to hire, right. Most of the folks, we hire ahead our salespeople, marketing people and training folks, because those folks are really important. But you have to pre-prepare them. So they really understand how to win the market as we expand thoughtfully which region within China to go. So just want to overemphasize the fact that, we made the investment, we have the core team, but we're also very agile, so we know how to turn it up and down if need be. Thanks.

Bruce Jackson

Analyst · The Benchmark Company. Please go ahead

Thank you, and congratulations on the quarter.

Andrew Stanleick

Analyst · The Benchmark Company. Please go ahead

Thank you.

Operator

Operator

Thank you. The next question comes from Olivia Tong from Raymond James. Please go ahead.

Devin Weinstein

Analyst · Raymond James. Please go ahead

Hi. This is Devin Weinstein on for Olivia Tong. Appreciate you taking our questions. Wanted to ask a little bit about the customer trends that you were seeing? Heard you say that you're not seeing any trade down, but perhaps are there any-- are you seeing less frequent visits from end consumers? Are they coming in the same amounts? And then we'd also like to hear from your esthetician customers, are there -- is there any flowing to the sales cycle or any fall back in demand? And then if not, if conditions were to worse than the macro, what would be your first levers that you would pull to re-accelerate demand, whether it be increased marketing spend, or perhaps some kind of promotional activity or anything else that comes to mind?

Andrew Stanleick

Analyst · Raymond James. Please go ahead

Devin, thanks very much for your question. As I said earlier, my -- Liyuan and I with the team of have spent a lot of traveling in the last few months both across Asia over the summer, I'm here in the fall, and most recently, last week across the US. And wherever we go and speaking to providers, Esthetician, the medical channel, there is no slowdown, the consumer remains very buoyant and investing in their skin health, investing aesthetics across a range of categories. In fact, one of the biggest questions or comments we get from providers, it's not -- there's no slanted slowdown in demand, no increasing cancellation of bookings at all, it's finding enough staff to deliver the demanded services across a range of products, including Hydrafacials. So extremely buoyant. So, absolutely no slowdown there. And of course, as I referred to earlier to another question, Hydrafacial is one of those products, which particularly in the medical channel benefits during these periods of economic contraction or uncertainty, because whilst consumers may shy away from high investments in surgery, or fillers or big laser treatments, they still want to invest in their skin health, their confidence to keep that regimen going. And the only $150 as a starting price for Hydrafacial is an extremely affordable and sticky service and most of our customers sell packages or subscriptions, so they're locked into those monthly visits. So that's what reflects the strong demand, which has been flowing into our results. In terms of, I mean, we haven't seen any slow demand at all, but in terms of the levers, as Liyuan talked to earlier, we’re extremely wearable in our investment. And it's very easy for us to ramp up or down marketing, we tend to avoid promotions, that's not really a part of our business model. But really doing the on ground events, the trial, and the brand awareness events, particularly as we launch boosters, such as JLo, or the recent ones from Glytone and Dennis -- Dr. Dennis Gross, they will help drive utilization and consumption.

Liyuan Woo

Analyst · Raymond James. Please go ahead

Hey, Devin, just only one point, I'm going to double click, I think we've shared with you last quarter as well, if you look at our consumer base, they are higher middle class, right, because we often say our consumers visit our locations at any given point 3.2 places a year. So they show up in various areas. But more importantly, are super consumers, most of them on average are upper-middle class, this was a part both Andrew and I, as we visit, it kind of validated that point. And we have applications come every month at our experience center for training, and we're constantly getting that real-time information. By the way, when we went to Europe, almost to our surprise, some of these locations, either being in Paris, or even in Frankfurt, we see a lot of men in the waiting rooms for their procedures, which is just another validation of how folks feel about medical esthetics in general.

Devin Weinstein

Analyst · Raymond James. Please go ahead

That's all. Great to hear. Appreciate you taking my questions.

Andrew Stanleick

Analyst · Raymond James. Please go ahead

Thank you.

Operator

Operator

Thank you. The next question comes from Linda Bolton Weiser from D.A. Davidson. Please go ahead.

Linda Bolton Weiser

Analyst · D.A. Davidson. Please go ahead

Hi, yes. Thank you. I was wondering if you could update us on the reengineering of the Syndeo system? And what's the progress so far on that? And what does that mean for margins in 2023?

Liyuan Woo

Analyst · D.A. Davidson. Please go ahead

Hi, Linda. So on the value engineering, this is a system that we're getting ready to launch globally. So it's a constant effort as we tweak on the different kind of components that we use to enhance. And we're learning a lot given the region production that's ongoing in China as well, that would really benefit us. But suffice to say, we have order and continue to order raw components just to make sure we have enough for to fuel the growth. So as you saw, we invest a lot in inventory for future growth as well. This is why we guide it to, you're probably not going to see continued improvement on gross margin, but you're not really going to see that true unlocking starting the end of the year, beginning of next year. Thanks.

Operator

Operator

Thank you. This concludes our question-and-answer session. I would like to turn the conference back to Andrew Stanleick for closing remarks.

Andrew Stanleick

Analyst · Cowen. Please go ahead

Thank you, everyone for your questions. And to close, I will say, we are proud of our results. We remain confident in our strategy to deliver profitable long-term growth. We see strong demand around the world, and we'll continue to build our business. According to our five-point Master Plan with disciplined management, our investment levers to achieve our commitments. I want to say a big thank you to our dedicated team and our passionate community of consumers and providers who are the heart of our business. Thank you everyone for joining today's call.

Operator

Operator

Thank you. The conference has now concluded. Thank you for attending today's presentation. You may now disconnect your lines.