Earnings Labs

SK Telecom Co.,Ltd (SKM)

Q3 2015 Earnings Call· Mon, Nov 2, 2015

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Transcript

Operator

Operator

[FOREIGN LANGUAGE] Good afternoon. Welcome to the conference call of the fiscal year 2015 third quarter earnings results by SK Telecom. This conference will start with a presentation, followed by a Q&A session. And now, we will begin the conference of the fiscal year 2015 third quarter earnings results by SK Telecom.

Jeong Hwan Choi

Management

[FOREIGN LANGUAGE] Good afternoon. I am Jeong Hwan Choi, the Head of IR. Today's conference call will consist of the presentation on the earnings result for Q3 2015 and the future management plans and strategic direction by our CFO, Yong-hwan Lee, followed by a Q&A session. [FOREIGN LANGUAGE] To help deepen your understanding, we also have here with us executives from the relevant business units. [FOREIGN LANGUAGE] Today's call will provide consecutive interpretation. Let me also remind you that all the forward-looking statements are subject to change, depending on the macroeconomic and market situations. Let me now present Mr. Yong-hwan Lee.

Yong-hwan Lee

CFO

[FOREIGN LANGUAGE] Good afternoon. This is Yong-hwan, CFO of SK Telecom. [FOREIGN LANGUAGE] Today, through the approval of our Board of Directors, the company has decided to acquire 30% of CJ HelloVision shares at 500 billion won out of the 53.9% owned by CJ O Shopping and to merge it with SK Broadband. Also we have the call option to acquire the remaining 23.9% at 500 billion won within the next five years. Through this acquisition of CJ HelloVision and its merger with SK Broadband, we plan to strengthen the competitiveness of the advanced media platform, one of the three next-generation platforms as well as focus on strengthening the lifestyle enhancement platform and the home-based IOT platform utilizing the customer base of the merging entity. [FOREIGN LANGUAGE] Let me now discussed the consolidated earnings highlights for Q3 2015. [FOREIGN LANGUAGE] Revenue recorded 4.261 trillion won, a 2.4% decrease year-on-year due to decreases in interconnection fees among others. Compared to the previous quarter, it increased by 0.1% backed by revenue increase of subsidiaries. [FOREIGN LANGUAGE] Operating income recorded 490.6 billion won, an 8.6% decrease year-on-year as a result of decrease in revenue. Quarter-on-quarter, it increased by 18.8% due to resolution of the one-off labor costs in the second quarter. EBITDA recorded 1.245 trillion won, down 1.0% year-on-year and up 8.2% quarter-on-quarter. [FOREIGN LANGUAGE] Net income recorded 381.8 billion won, a 28.1% decrease year-on-year due to a decrease in income and a 4.0% decrease quarter-on-quarter due to smaller equity method income on SK Hynix. [FOREIGN LANGUAGE] With that, I will now move on to major achievements and strategic direction of the company. [FOREIGN LANGUAGE] SK Telecom is currently in the process of establishing the business plan for the next three years until 2018 and believe that we would be able to communicate…

Operator

Operator

[FOREIGN LANGUAGE] [Operator Instructions]. In order to allow as many Q&A chances as possible within the restricted time, we would appreciate only two questions for each participant. [FOREIGN LANGUAGE] The first question will be provided by Josh Bae from UBS and the next question will be provided by Hoe Jae Kim from Daishin Securities. Mr. Josh Bae, please go ahead with your question.

Josh Bae

Analyst · Daishin Securities. Mr. Josh Bae, please go ahead with your question

Yes. Hi. Thank you for the opportunity. I have two questions. First is regarding your core business. Your mobile service revenue declined again on a year-over-year basis. I understand that part of this is related to the signup fee and the interconnection rate, but also concerned that this has become a trend that there is no longer growth in your core business. Could you please let us know if there is reason for us to believe that there is growth left here? If not, should you be focusing more on cost-cutting rather than seeking growth that's not there? Second question is regarding the shareholder return policy. During this call, at the beginning of the year you had mentioned that that you would flexibly consider shareholder returns. But compared to other major Korean corporates that has been moving forward in terms of their shareholder return policy, there hasn't been much change from SKT so far. The interim dividend which you mentioned at the beginning of the year that you could increase was actually flat. The share buyback, I guess, was largely just a refill of the treasury shares used for the SK Broadband integration. There was no cancellation? And given the announcement to invest in CJ Group, I think there are concerns that the year-end dividend again could disappoint. So if you could please elaborate on what you mean by flexibly, considering the year-end dividend, I think that would be helpful? Also do you have any long-term plan for shareholder returns that you could share with us? [FOREIGN LANGUAGE]

Yong-hwan Lee

CFO

[FOREIGN LANGUAGE] To first answer your first question, aside from the signup fee and the interconnection rate that you mentioned, we do see effects of the monthly discount price plans that have led to the decrease of M&O revenue. [FOREIGN LANGUAGE] But even so, we do see some positive trends, I believe, that what triggered the M&O growth, most of all if the changes that we see in our customers' lifestyle and their usage patterns. [FOREIGN LANGUAGE] Let answer your question in quantitative and qualitative terms. First in quantitative sense. Currently, we still have a relatively larger pool for growth in terms of LTE penetration of our total subscriber base. And secondly, we are seeing very rapid growth of the second device market due to the changes in our customers' lifestyle. And thirdly, we believe that the IOT environment will contribute to positive changes in the future. [FOREIGN LANGUAGE] And as for the qualitative part, I believe that it can be summarized with our statement that we wish to achieve our growth into a next-generation platform player through a complete transition of our traditional M&O business. I believe that what brought about this change in our strategy was first of all a deep review as to the actual meaning of the value that our customers receive and feel through our M&O services. [FOREIGN LANGUAGE] And what this means is that among the three platforms that we are pursuing, when it comes to lifestyle enhancement platform, we believe that the three C's, content, community and commerce are the specific areas in which we can provide perfectly personalized and customized services to our users. So we believe that the actual value will be renewed in terms of what our users receive from the services that we offer through changes in the data…

Operator

Operator

[FOREIGN LANGUAGE] The next question will be presented by Hoe Jae Kim from Daishin Securities and the following question will be presented by Hong-sik Kim from Hana Financial Investment. Mr. Hoe Jae Kim, please go ahead with your question.

Hoe Jae Kim

Analyst · Hana Financial Investment. Mr. Hoe Jae Kim, please go ahead with your question

[FOREIGN LANGUAGE] You will have two questions. The fist has to do with your decision to acquire CJ HelloVision. There could be some talk in the market about whether your acquisition cost was adequate. I believe that it holds more meaning than just acquiring subscribers to their TV and internet services. This is something that you could directly apply to your Giga Internet and UHD services as well. So if these were taken into consideration in evaluating the acquisition cost, is it safe to think that you will be focusing on these areas in terms of your future business strategy. And so I would like to ask you between subscriber base and utilization of the network, on which part did you place more value in terms of evaluating the acquisition cost? My second question has to do with your Luna phone. It's very popular these days and I believe that mid to lower end smart phones like this is helpful to the carriers themselves because it lessens the burden of marketing cost. So can we see more phones like the Luna phone coming in the future?

Unidentified Company Representative

Analyst · Hana Financial Investment. Mr. Hoe Jae Kim, please go ahead with your question

[FOREIGN LANGUAGE] Hello. This is [indiscernible], Head of Strategy and Planning Office. Let me address your first question regarding the acquisition of CJ HelloVision. You had a questions about whether the price is adequate and as you know, for the first phase of our acquisition process we will be acquiring 30% of CJ HelloVision shares at 500 billion won and as for the remaining 23.9% of the shares, after the first phase deal is concluded, which should be next April after the merger, we now have three to five years to exercise our option. So that would begin from April 2019. So we another five years after the deal is closed. When you look at the overall acquisition process, it will require about 1 trillion won over the next three years. Whether or not the put or call options will be exercised, however, has not been concluded as of yet. [FOREIGN LANGUAGE] So again, for the first phase we will be acquiring 30% of the shares at 500 billion won, which translates into 1.94 trillion won in terms of enterprise value and 450,000 won per subscriber and EBITDA multiple calculates to 4.8 times. So when we take into consideration recent M&A deals among similar SOs and other cases in the industry, we believe that the acquisition cost is in fact adequate. [FOREIGN LANGUAGE] After April 2019, CJ O Shopping will decide whether or not they will exercise their put option regarding the remaining shares and so if that is exercised, it will be 500 billion won that is paid after April 2019. So when you count the current value, it actually translates into 400 billion won. So we believe that as of now, when we look at the current value, it is a 900 billion won deal and this again…

Unidentified Company Representative

Analyst · Hana Financial Investment. Mr. Hoe Jae Kim, please go ahead with your question

[FOREIGN LANGUAGE] Hello. This is [indiscernible], Head of the Marketing Strategy Office and let me address your second question regarding the Luna phone. The Luna phone completely reflected our customer needs, in that our customers wanting more features and more functions relative to the price and it has also widened the range from which our customers can choose from in terms of devices and it has also triggered lower prices of the domestic device manufacturers. So in a nutshell, we believe that this has contributed to lowering the household communication fees. [FOREIGN LANGUAGE] Also it has provided an opportunity to change the overall customer perception of mid to lower end smartphones and in the longer term, we believe it will also contribute to lowering our marketing cost. [FOREIGN LANGUAGE] And therefore in the future, we will be widening the overall lineup of our mid to lower end phones like the Luna phone and to do so we will look at a variety of devices provided by a variety of different manufacturers to enhance the level of customer satisfaction as well as widen and strengthen our product lineup.

Operator

Operator

[FOREIGN LANGUAGE] The next question will be presented by Hong-sik Kim from Hana Financial Investment. The following question will be presented by Jee-hyun Moon from KTB Daewoo Securities. Mr. Hong-sik Kim, please go ahead with your question.

Hong-sik Kim

Analyst · KTB Daewoo Securities. Mr. Hong-sik Kim, please go ahead with your question

[FOREIGN LANGUAGE] Thank you. I have the following questions. The first has to do with your operating profit in the third quarter. Compared to your competitors, you did not do very well. So I want to know is it because of the revenue or is it because of the cost? And also I would like to ask if you believe you will be able to generate an operating profit of around the level of last year? And I ask this question only because I think that is what you guided at the beginning of the year? My second question has to do with your, again, flexible approach to shareholder return and your dividend policy. You said that you will think of it in link with the actual performance of the company. So I want to ask you, how much in terms of your consolidated net profit would you have to achieve this year in order for you to consider increasing the dividend? And thirdly, I want to ask about your dividend gains from SK Hynix. I think I heard that it could be returned to shareholders of SK Telecom. So will that be the case that we can see happening at the end of this year? And recently I believe that you no longer mentioned any possibilities in terms of increasing your dividend. So when do you think you will be able to communicate with the market?

Yong-hwan Lee

CFO

[FOREIGN LANGUAGE] Let me first address your first question regarding the operating profit. When we look at the revenue year-on-year, of course there was the impact of the lowered interconnection rates as well as the signup fee impact. So that that was a significant factor and also we did see an impact of the monthly discount price plans. However, what is positive is that we saw a turnaround in the mobile service revenue this quarter, albeit quite moderate. When it comes to the cost however, we do expect a more stable marketing cost trend in the future and this also has to do with the government's very strong will to maintain it that way as well as our own determination to keep it so. When you compare ourselves helps to our competitors, I believe that these are the factors that might have impacted the numbers. So quarter-on-quarter, there was the impact of a higher depreciation cost and we also had a slight increase in terms of costs related to our new businesses. So in a nutshell, we believe that as the mobile service revenue has been turned around this quarter and as we do not see any factors for concern in terms of marketing cost, it will signal a positive trend. [FOREIGN LANGUAGE] And on top of that, because there still are various factors that can impact our performance during the fourth quarter, I believe that now is not the right time for us to communicate the exact operating profit guidance for the whole year. [FOREIGN LANGUAGE] And to answer some of the questions you have regarding our shareholder return policy, as for the Hynix dividend gains that we have, this is completely separate from our reviewing of our current shareholder return policy. [FOREIGN LANGUAGE] And this has been communicated several times in the past but if Hynix continues to pay out a significant level of the dividend in the future, it is something that we will take into consideration in the future. [FOREIGN LANGUAGE] And as for your question regarding the net income, as we do not run on a payout ration basis, we will focus on the free cash flow and make sure to maintain a balance between growth and shareholder return. [FOREIGN LANGUAGE] Lastly you asked about when we will be able to communicate our decision regarding the dividend. Again I have to repeat myself in that we are in the process of establishing our three-year strategies as well as business plans for the next three years. And this is a matter that is intricately related to the overall financial structure and strategy of the company. So at this time, all I can say is that we planned to communicate regarding this matter before this year is over.

Operator

Operator

[FOREIGN LANGUAGE] The next question will be given by Jee-hyun Moon from KTB Daewoo Securities. The following question will be presented by Stanley Yang from JPMorgan. Mr. Jee-hyun Moon, please go ahead with your question.

Jee-hyun Moon

Analyst · JPMorgan. Mr. Jee-hyun Moon, please go ahead with your question

[FOREIGN LANGUAGE] I have the following two questions. The first is, you are focusing a lot of your efforts on the media business going forward. And I believe that the acquisition of CJ HelloVision will bring you greater bargaining power and these are all positive. However, because the industry structure will change as a result of your acquisition, I am afraid that it may lead to greater competition in terms of securing greater and better content. So this naturally leads to the market's worries over your cost issue. I would like to hear your thoughts on that. And my second question has to do with your MVNO business strength. You have been pursuing your MVNO business through SK Telink, but now we are seeing KT's M Mobile about doing very well and other MVNO players doing quite well. So I would like to hear about your future stance and also if you will maintain multi brands in terms of MVNO business after the acquisition and merger?

Unidentified Company Representative

Analyst · JPMorgan. Mr. Jee-hyun Moon, please go ahead with your question

[FOREIGN LANGUAGE] So this is [indiscernible] of the Strategy and Planning Office. Let me address your first question. You asked about the restructuring and the reorganizing the overall media industry and some concerns of the market regarding increased competition. [FOREIGN LANGUAGE] In the case of the United States, with the transition to the digital broadcasting system, over 30 cable TV operators in the United also experienced reorganization in terms of the market structure. [FOREIGN LANGUAGE] Although right now, immediately after our merger and acquisition, there will be two definite dominant players in the market. Although we don't know what will happen to the industry in the longer term, we believe that it will be more focused on competition to create and generate higher quality content hand-in-hand with the digital operator rather than remaining the traditional analog operator. [FOREIGN LANGUAGE] And through the effect of the economy of scale as well as cost efficiency and also sophistication of our services, we believe that all of these can contribute to further sophistication and development of our media platform business. [FOREIGN LANGUAGE] And what we want is to refrain from destructive competition to acquire more subscribers and once we acquire the 7.4 million subscribers after the M&A is concluded, we will again refrain from a customer acquisition focused competition to one that focuses more on higher quality content, as well as more sophisticated platform services. [FOREIGN LANGUAGE] And to address your second question regarding the MVNO, this recent acquisition deal was made to aim strengthening of the media platform business. [FOREIGN LANGUAGE] While we do carry out our MVNO services through SK Telink, it is not adequate at this time to say that they can survive on their own. [FOREIGN LANGUAGE] While this acquisition of CJ HelloVision shares can lead to synergy in terms of the MVNO business, again because our goal of the acquisition deal was not focused on the MVNO business, as of now we do not have any detailed plans for our MVNO business after the merger. Once such details have been made concrete, we should be able to communicate with you as soon as possible. [FOREIGN LANGUAGE]

Operator

Operator

[FOREIGN LANGUAGE] The next question will be given by Stanley Yang from JPMorgan. The following question will be presented by Neil Anderson from HSBC. Mr. Stanley Yang, please go ahead with your question.

Stanley Yang

Analyst · HSBC. Mr. Stanley Yang, please go ahead with your question

[FOREIGN LANGUAGE] I have the following two questions regarding the CJ acquisition. You have been constantly mentioning your target of the 55 trillion won enterprise value. And my question is, was this particular acquisition decided in line with your enterprise value maximization direction? Considering all the call option that you have, you are in fact paying greater than 100% in the premium alone. So I would like to hear your thoughts on how you justify this premium? In the markets, it's not showing very positive feedback. We have seen a lot of selling on the foreign investor's side and your share price, in fact, has fallen. So again in terms of the enterprise value target, we were not given any specific financial targets including EBITDA number or any other number for that matter. So do you have any guidance that you can give us in terms of how you made the valuation? And secondly I would like to know what you estimate the enterprise value to be of the merged entity?

Unidentified Company Representative

Analyst · HSBC. Mr. Stanley Yang, please go ahead with your question

[FOREIGN LANGUAGE] To answer the first question, in the process of achieving the 55 trillion enterprise value target, we have been focusing on three major platforms, lifestyle enhancement, advanced media and IOT. And this particular acquisition was decided to really reinforce our media platform business and to completely maximize its competitiveness in the future. Therefore, I can say with confidence that this acquisition was 100% aligned with our direction in terms of reaching our enterprise value target. And when you look at the customer base of the entire CJ group, we are also expecting great synergies to occur between the two entities in terms of our lifestyle enhancement platform and the overall direction of the home and IOT platform business strategies. Therefore again we believe that this deal will in fact contribute to reaching our enterprise value target. [FOREIGN LANGUAGE] And if I may add on to that. [FOREIGN LANGUAGE] You asked about justification of the premium and if we go through the 500 billion won to acquire the first round of the CJ HelloVision shares of 30%, the trading has been suspended as of now, but as of last Friday, the equity amounted to 840 billion won and we paid a premium of 250 billion won. So we have to take into consideration not only the management premium, but also the company's assets and value. So I think that's the approach that you will have to take. And as I said before, this translates into 450,000 won per subscriber. So again, I believe this is an adequate price. [FOREIGN LANGUAGE] Although it is difficult for us to provide you with certain financial targets at this time of the merged entity, when you look M&A itself, SK Broadband's equity value is valued at 1.5 trillion won and CJ HelloVision's market cap is again at 440 billion won. So added together that makes 2.3 trillion won and then taking into consideration the borrowings of both companies that will lead to a total of 5 trillion won. What we are expecting is that although we did pay about 21,521 won per share for the first round of acquisition of the 30% shares of CJ HelloVision, which translates into twice in terms of premium, however after that merged entity is successfully concluded, the revenue will be about 4 trillion and it will also have an EBITDA about 1 trillion won and it is also going to be a company with around 7.4 million subscribers. So we believe that once the merger is successfully concluded, what we have used in terms of acquisition cost will be more than realized. [FOREIGN LANGUAGE]

Operator

Operator

[FOREIGN LANGUAGE] The next question will be given by Neil Anderson from HSBC. The following question will be presented by In Hyun Jung from Goldman Sachs. Mr. Neil Anderson, please go ahead with your question.

Neil Anderson

Analyst · Goldman Sachs. Mr. Neil Anderson, please go ahead with your question

Hi. Good afternoon. I would like to focus on cash flow, particularly the balance between the growth in the shareholder return that you discussed earlier. So particularly on CapEx, you have outlined plans for more than 50 new initiatives, some product launches in the lifestyle and the media areas. Can you indicate how you evaluate the cash flow impact of these launches? How might that change from recent trends? There seems to be a significant step up in terms of new launches. That's my first question. The second one relates to CapEx in the core wireless business over the next three years. So I think you have guided for less than 2 trillion won for this year. Do you think you are coming below that in 2015? And over the next two years, do you think it will increase or decrease meaningfully? Or do you expect it to be fairly flat? Thank you. [FOREIGN LANGUAGE]

Unidentified Company Representative

Analyst · Goldman Sachs. Mr. Neil Anderson, please go ahead with your question

[FOREIGN LANGUAGE] First I would like to note that I will be answering your first question regarding the lifestyle enhancement platform related CapEx and the second by regarding media will be answered by another executive. [FOREIGN LANGUAGE] When it comes to our lifestyle enhancement platform business, it is not something that requires a significant amount of CapEx. So rather than investing in tangible assets, including the network and such, we will have to take an approach similar to that of startups. [FOREIGN LANGUAGE] As for your question regarding the CapEx trend for the next three years, we have guided 2 trillion won for this year and we believe that this will be met. And also in the longer term until the full-fledged rollout of the 5G network, we believe that CapEx will take on a downward stabilizing trend. [FOREIGN LANGUAGE] And I would just like to go ahead and answer the question regarding the media business CapEx. As of now, we believe that after the merger of SK Broadband and CJ HelloVision, the merged entity will be able to fully take care of their own CapEx.

Operator

Operator

[FOREIGN LANGUAGE] The next question will be given by In Hyun Jung from Goldman Sachs. The following question will be presented by Seyon Park from Barclays. Mr. In Hyun Jung, please go ahead with your question.

In Hyun Jung

Analyst · Barclays. Mr. In Hyun Jung, please go ahead with your question

[FOREIGN LANGUAGE] I have questions. The first has to do with the data volume and your network. In the third quarter, I would like to know the number in terms of your LTE subscribers as well as their data usage volume. When you look at your competitors, they saw a more rapid growth in terms of data usage volumes in the third quarter compared to the second quarter. So at this rate, do you believe that your current network infrastructure is enough to accommodate the growth expected by the end of next year? And my second question has to do with the CJ HelloVision merger and your MVNO strategy. When you look at the current picture, the number one M&O operator has acquired the number one MVNO operator. And although I know that you mentioned before in one of the questions that this is not your one of the core targets of your acquisition, this is in fact going against what the government originally had in terms of wanting to revitalize the MVNA market. So what are your thoughts in terms of the government's approval of this merger?

Choi Seung-won

Analyst · Barclays. Mr. In Hyun Jung, please go ahead with your question

[FOREIGN LANGUAGE] Hello. This is Choi Seung-won. I am the Head of the Network Strategy Office and let me address the first question. [FOREIGN LANGUAGE] We currently have 18.46 million LTE subscribers. When you look at the per capita data traffic, at the end of last year, the number stood at three gigabytes and this has increased to 3.7 gigabytes. So therefore accommodating the rapid and explosive growth of data traffic is very important and is one of our main concerns at the network strategy office. Now we have transitioned our 3G that we had previously been using for our 3G users, the 2.1 GHz, to LTE. It was approved in August and we have been using it to provide LTE services to our for customers and as of now we do not see any problems in terms of accommodating data traffic. [FOREIGN LANGUAGE] And we believe that the per capita data traffic increase is closely related to the data price plans as well. And it also has to do of course with the penetration rate of our LTE subscriber transition. So taking all of these factors into consideration, at this time we do believe that our current network infrastructure is enough to accommodate the growing data traffic. [FOREIGN LANGUAGE] And because a question was asked regarding the CapEx, I would like to add on that now all of the entire industry as a whole has shifted from the paradigm of focusing on competition through investment in our network. The three companies are all focusing on increasing the level of quality of services that are provided to our customers and also investing in areas that have higher data traffic. Therefore I can say with confidence that CapEx will take on a downward trend.

Lee Sang Heon

Analyst · Barclays. Mr. In Hyun Jung, please go ahead with your question

[FOREIGN LANGUAGE] Hello. This is Lee Sang Heon, Head of CR Strategy and let me address your second question regarding the MVNO. [FOREIGN LANGUAGE] Regarding the MVNO business, even after the merger, the subscribers subscribed to CJ HelloVision's MVNO service will continue to use the KT network. Therefore, we believe that in the short term, it will not have any significant impact in the MVNO market. However, in the future, of course, new subscribers to SK HelloVision MVNO services can opt their network. So there will be a natural churn in and churn out. [FOREIGN LANGUAGE] And in terms of regulation, we expect that the government will review it, taking into consideration the current market environment. As for the MVNO's, there is a regulatory system put in place in which MVNO 's cannot own more than 50% of the entire MVNO subscribers shares. So that is a precondition and as this particular deal is not violating that restriction, we see no problems in that area.

Operator

Operator

[FOREIGN LANGUAGE] The next question will be presented by Seyon Park from Barclays. The following question will be given by Sean Oh from Merrill Lynch. Mr. Seyon Park, please go ahead with your question.

Seyon Park

Analyst · Merrill Lynch. Mr. Seyon Park, please go ahead with your question

[FOREIGN LANGUAGE] I have two questions. My first has to do with the acquisition of CJ HelloVision. After the merger with SK Broadband, what are some of the synergies we can expect in terms of revenue and cost? I would be very grateful if you could provide some details related to this. And my question has to do with the wireless service revenue. In the third quarter, we saw that all three carriers showed quite an unimpressive ARPU numbers not growing as much. Do you think that this is temporary? And do you think once the impact of the monthly discount plans have been set in place, that there is still room for ARPU growth?

Unidentified Company Representative

Analyst · Merrill Lynch. Mr. Seyon Park, please go ahead with your question

[FOREIGN LANGUAGE] Let me address your first question regarding expected synergy in terms of revenue. We believe that first of all you can see the bundle, the ratio of subscribers opting for bundled services. As of now CJ HelloVision, although they have 4.15 million subscribers for their cable service, when it comes to high-speed Internet, they have only 880,000 subscribers, which is relatively low. So we believe that by converging the high-speed Internet competitiveness and the media competitiveness, we can see an increase in terms of the overall subscriber number to high-speed Internet services. [FOREIGN LANGUAGE] And secondly, with a wider coverage as a result of a merger between the two entities, we believe that we can expect lower churn out numbers. In the past, there were cases where users had to choose another operator because they were moving to a place where the particular network did not provide them service, but these things will be resolved after the merger. [FOREIGN LANGUAGE] And when you look at the revenue generation stream a little bit more detailed, SK Broadband has a relatively higher portion in terms of revenue on their VOD services while CJ HelloVision generates greater revenue from their advertising and home shopping services rather than their VOD service. So again, you see that the detailed structure in terms of their revenue generation is quite different. And I believe that this is the very area where we can expect synergy. [FOREIGN LANGUAGE] And next, in terms of the cost we believe that we will be able to decrease our cost in areas that overlap in terms of cost expenditure including network and DNC related costs. [FOREIGN LANGUAGE] And secondly regarding the question on the ARPU, when you look at just us, again I think I said this before, there are…

Operator

Operator

[FOREIGN LANGUAGE] The last question will be presented by Sean Oh from Merrill Lynch. Mr. Sean Oh, please go ahead with your question.

Sean Oh

Analyst

[FOREIGN LANGUAGE] I just have one question. In the past when you acquired Hanaro Telecom to become SK Broadband, I know that you went to quite a lot of difficulties. So I would like to ask in what way are you better prepared for the acquisition of CJ HelloVision and what is different from when you acquired Hanaro Telecom in the past?

Unidentified Company Representative

Analyst · Hana Financial Investment. Mr. Hoe Jae Kim, please go ahead with your question

[FOREIGN LANGUAGE] I think I can answer that with two aspects. The first is that at the time of the acquisition of Hanaro Telecom, our company only had experience in the wireless business side. So we lacked an experience in terms of the fixed line services. However, when it comes to this particular acquisition, as CJ HelloVision's business is in fact almost similar, if not the same as what SK Broadband has been doing. So although it is true that we did experience quite some difficulties after the acquisition of Hanaro Telecom, that will not be the case for this merger. [FOREIGN LANGUAGE] And secondly, one of the biggest problems that we had after the merger of Hanaro Telecom was a large customer also due to our leaking of personal information of our customers after the merger. However when it comes to this acquisition, we are partnering with the CJ Group and there will be a variety of areas that we can seek further alliance and partnership, even after this particular deal with CJ Group. Therefore again, we believe that this acquisition and merger of CJ HelloVision is completely different from the acquisition of Hanaro Telecom.

Yong-hwan Lee

CFO

[FOREIGN LANGUAGE]

Operator

Operator

This concludes the earnings conference call for Q3 2015. Thank you.