H. Schwartz
Analyst · National Bank.
Well, I mean, look, I don't want to beat a dead horse, but I think the first thing is you got to focus on supply, okay? We had a 10-year cycle supply. It should have been a 5 year, then COVID hit, and it became 10 years. And so I think that we're first focusing on supply. And we're starting to see, obviously, real absorption accruing. It's going slow. We all want it to happen now. We all want it to be a hockey stick, but it's not. And the good news with that is it's going to keep developers on the sideline for a much longer period of time. So as we get through this choppiness, I can see some better days ahead for storage because of that supply being, I think, going to be more muted than maybe we all think in the future. And so first, I want to focus on supply. In addition, yes, it would be nice to have a robust full housing recovery in the U.S. And so I think they're -- we're all waiting for it. We're all prepared. But I find what's interesting, without the housing recovery, how we've actually performed. Storage operators now have better technology, better sophistication, better access to data. I think in our just small portfolio, we're making now 3 million pricing changes on a monthly basis. We are modifying our approach based on supply and overall aggregate demand. So one, we're going to focus on supply. Two, we're going to focus on our portfolio and optimize the best we can. We showed that we would focus more on rate than promotions and discounts. And yes, when that next driver, whatever that is, is it housing rentals? Is it COVID, too? Is it hurricanes, earthquakes, whatever that additional driver for storage, SmartStop Storage is prepared to capture the upside in those environments.