Jim Hagedorn
Analyst · Cleveland Research.
What do I think? I didn't know this question would come from you. But like, I feared in the shower this morning, it would come from someone. And I can tell you last night was a really great night for me. I got out of this place I went and visited with the very senior members of one of our most important retail partners. The apprehension for sure is there. And I think you can read it anywhere you want. But nobody knows the answer to that. We took pricing in last summer. I think that's our only tranche of pricing. I think you're saying when this show up, products will be more expensive, but I think products are more expensive. Anywhere you go. And that's really the issue, which not just us. The problem with our pricing, Eric is, we've covered our dollars pretty well. It has been pretty significantly elusive after all this time on our margin rate. And for sure, products are more expensive. And they are with everything, a cup of coffee, a gallon of gasoline, a kilowatt hour of electricity, natural gas, I don't care what it is. That's the world we're living in. We didn't take enough pricing to cover our margin percent. And so should everybody be nervous about it, I guess. But that's really the world we're in. And we're not unique there. Does involve some, I think moderate risk. Yes. We're going to be promoting significantly harder. We're going into next season, we are going to be from emotionally levered with our retail partners. And so people will get value relative to sort of sticker price. Lots of things are happening that I think will sort of offset that. And I think we look at this and say, somebody buys a bag of fertilizer, and it's a couple of bucks more expensive. Is that enough to not do it? We did not see a shift to private label. And, Dave is writing me a note, just throw it out there, eight to 10, which is during the last recessionary period, people were driven toward cheaper home improvement projects relative to cabinetry and appliances, and all the other expensive projects people could do. So, look, I think we have a reasonable history to look back up. I think we look at our products and say, when people buy something once or twice a year, does it -- it's more expensive. Is it enough not to buy it? I don't think we have history on that. But we're going to know, sort of seven-eight months from now.