Mohan R. Maheswaran
Analyst · Oppenheimer & Co.
So we have -- obviously the trends, as I mentioned, are all going in our favor, but it does drives -- it's really driven by the end application. So, if I think about consumer, we do need the smartphone business to be a growing business. For us, that means high-end smartphones or kind of medium-range, lower-end smartphones but not feature phones. If the market goes towards more low-end phones, cell phones and feature phones, then we don't see that much benefit. So we need some growth in the smartphone business. The general consumer space has been relatively weak. TVs, set-top boxes, all those areas are relatively weak, have been relatively weak. A pickup in that area would also drive growth for us. So that's the consumer space. If I look at the computing space, as you know, PCs, notebooks, ultra-books are kind of not doing as well as everyone would like. And then that area would also drive growth for us because of the Ethernet ports, USB ports, that sort of stuff. Communications, we look at the Ethernet space, wireless LAN, Voice over IP, anything with lightning protection, all of those areas to be potential growth areas for us. And industrial, it's automotive, it's general industrial, wherever there's Ethernet ports and USB protection. So it's very difficult to kind of look at it and say, "Hey, if this segment does well then we'll grow." It's really broad. But clearly, the bigger markets are the consumer market and the computing market. And our anticipation is if they come back next year, then our Protection business will continue to grow well above industry average, which it has done over the last 10 years. I mean, it's a really good business. And it's driven by the trends I mentioned, the higher -- just more ports, the higher bandwidth per port. And particularly, most of the systems going to -- using advanced lithographies for their processors and micro-controllers, they will need to be protected. And that trend, if they don't -- if the system house does not protect its leading-edge processor, they just have more returns and more quality issues and it becomes a challenge for them.