Tom Fanning
Analyst · Scotia Howard Weil. Please proceed.
Yes. Look, I -- and the good news there is, if that's what your big hit is, I think your ability to come back is much better. It will come back quicker. Your ability to shut down a plant and then get it back is harder than restarting a restaurant. In fact, I was on CNBC this morning, and I know right after me was the CEO of IMAX. He says, our ability to turn theatres back on, is almost instantaneous. So, look, that is an assessment of our key accounts, and our marketing teams across the system. That's just what we see. Our industrial make up, the kind of folks that we see, really have been having a great quarter. And in fact, if you look at the month-by-month sales at industrial, gosh, our momentum statistics, I'm fond of mentioning, we're showing really quite positive momentum through February. And it's just with COVID, what we saw were some companies taking outages. They said, 'Well, if we're going to want a socially distance, why don't we go ahead and take an outage and do some maintenance, sending a lot of people home.' We actually think industrial will recover faster, more resilient. The other thing that we have in the Southeast here is industrial dependent upon natural gas as a feedstock, particularly in the chemicals area. I think that's our number one industrial customer. And with natural gas being where it is, those guys are producing product at really attractive levels. We saw this again in 2008 and 2009. And essentially, I would say, Alabama has been particularly proactive in putting in place rate plans that preserve industrial load, where across the United States, they didn't have those things and industrials tended to shut down plants in other parts of the United States and move their productive capacity to the Southeast. For all those reasons, that's why we think industrial is more resilient than commercial. Good news is commercial is going to recover pretty quickly, in my opinion.