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Sonos, Inc. (SONO)

Q2 2023 Earnings Call· Thu, May 11, 2023

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Transcript

Operator

Operator

Good day everyone, and welcome to the Sonos Second Quarter Fiscal 2023 Conference Call. At this time, all participants are in a listen-only mode. Later we will take your questions. [Operator Instructions] And now I would like to hand the call over to Mr. James Baglanis, Head of Investor Relations. Please go ahead, sir.

James Baglanis

Analyst

Good afternoon, and welcome to Sonos second quarter fiscal 2023 earnings conference call. I am James Baglanis. And with me today are Sonos' CEO, Patrick Spence; and CFO and Chief Legal Officer, Eddie Lazarus. For those who joined the call earlier, today's hold music is a sampling from our Sweets and Spices station, which is curated in collaboration with API at Sonos in recognition of Asian and Pacific Islander month. Before I hand it over to Patrick, I would like to remind everyone that today's discussion will include forward-looking statements regarding future events and our future financial performance. These statements reflect our views as of today only and should not be considered as representing our views of any subsequent date. These statements are also subject to material risks and uncertainties that could cause actual results to differ materially from expectations reflected in the forward-looking statements. A discussion of these risk factors is fully detailed under the caption Risk Factors in our filings with the SEC. During this call, we will refer to certain non-GAAP financial measures. For information regarding our non-GAAP financials and a reconciliation of GAAP to non-GAAP measures, please refer to today's press release regarding our second quarter fiscal 2023 results posted to the Investor Relations portion of our website. As a reminder, the press release, supplemental earnings presentation, and conference call transcript will be available on our Investor Relations website, investors.sonos.com. I would like to also note that for convenience, we have separately posted an investor presentation to our Investor Relations website, which contains certain portions of our supplemental earnings presentation. I will now turn the call over to Patrick.

Patrick Spence

Analyst

Thank you, James. And hello, everyone. This quarter was a tale of two cities. We executed the biggest and most successful launch in our history, and we did something groundbreaking by launching two new products simultaneously. Era 100 and Era 300. Era 100 is the next generation of our best selling Sonos one, featuring all new hardware and software with Next Gen acoustics and design that delivers detailed stereo sound and deep base. Era 300 is a bold, revolutionary new speaker that offers the best out loud listening experience for your favorite spatial audio content with Dolby Atmos. We also announced that Sonos is Apple Music's first and only speaker partner offering global access to spatial audio on Apple Music. These product launches took the industry and consumers by storm. WIRED magazine calls Era 100, the new smart speaker standard and GQ said of the Era 300, the killer Sonos Era 300 speaker is here to kick-start a spatial audio revolution. Both products boast excellent media and customer review scores and are selling ahead of expectations. Our team raised the bar with Era 100 and Era 300, reinforcing our commitment to leading innovation in the categories we play in and creating products that will fuel our flywheel for years to come. We also entered our new category for fiscal 2023 with the introduction of Sonos Pro. We believe we have a tremendous opportunity to leverage everything we've learned and built for consumers to serve business customers. We've seen the consumerization of technology across so many sectors of the industry and audio will be no different. We're making it easy and reliable for businesses to create a great audio experience for their customers. And of course, this is a software-as-a-service offering as we explore the opportunities to their services on top…

Eddie Lazarus

Analyst

Thank you, Patrick. Before I discuss our Q2 performance and the details of our revisions to guidance, I want to echo Patrick and emphasize our disappointment in downwardly revising our second half expectations. Emergings from the pandemic has engendered sharp swings in fiscal conditions and consumer and partner behavior. And after our resilient first quarter, we did not sufficiently anticipate how these circumstances would affect visibility into our business in the short-term. As we navigate the remainder of fiscal 2023, my top priority is setting a strong foundation for fiscal 2024. This means evaluating how to right size our expense base to enable us to make targeted investments in our product roadmap while delivering operating leverage. As I said in our fourth quarter fiscal 2022 call, we are not in the business of growing OpEx in excess of revenue. It is of critical importance to reaccelerate top line growth while keeping expenses in check in order to achieve our long-term financial targets. Now turning to Q2. We reported revenues of $304.2 million, down 23.9% year-over-year, which was slightly ahead of our previously outlined expectation, but 25% to 30% decline. Recall that Q2 of fiscal 2022 was anomalous due to backlog fulfillment stemming from chronic supply constraints and the timing of channel fill. On a constant currency basis, Q2 revenues declined 22.4%. Quarterly registrations declined 2% year-over-year, while products sold declined 29%. Quarterly products sold based on favorable comparisons due to the backlog and channel fill factors affecting Q2 of fiscal 2022 that I just mentioned. Looking back a year further to Q2 of fiscal 2021 to smooth comparisons, this quarter's reported revenue is down 9%, whereas registrations and products sold are down 2% and 4%, respectively. Revenue declined by more than registrations and products sold due to adverse product mix…

Operator

Operator

[Operator Instructions] We'll take our first question from Erik Woodring, Morgan Stanley.

Erik Woodring

Analyst

Hey, good afternoon guys. Thanks for taking the question. I guess if we just circle to obviously the points that you're making here on channel inventory and whatnot, if we rewind three months ago, I feel like you guys were very confident that you weren't seeing any of these less open to buy dollars, weren't seeing necessarily seeing the impact to inventory. So I guess maybe my question is, what do you think changed in the last three months or even kind of in February and March that got some of your channel partners and dealer partners to kind of put the breaks and say, well, hold on a second. I'm just curious the feedback you have there, and then I have a follow up.

Eddie Lazarus

Analyst

Well, Eric, we're living in extremely uncertain financial times. We always knew that this would be a difficult year. But things have happened from a banking crisis to a variety of other external factors. The question of whether there's going to be a default, I mean, you name it. And I think across a number of categories, certainly in the consumer electronic space, there was a softening of demand. And retailers now respond to that very, very quickly. And that's what we've seen, so in EMEA, things change quickly. In our run rates, things changed quickly. And in the IS channel, the housing market's been in a difficult spot. With the increase in interest rates, again, there demands down a bit. And since they had so much channel replenishment in our fiscal Q1, it appears that they have decided not to hold the inventory, but to work it down. And so we've factored all of that into our new guidance. But you always wish that you had seen things a little quicker. But we live in a pretty volatile consumer environment and so things have changed rapidly.

Patrick Spence

Analyst

Yeah. I would just layer on there, I think Eddie nailed it, industry headwinds at the end of the day. And so the thing we go back to in these situations, these type of situations is how are we doing relative to what's happening out there? And we're seeing declines of anywhere from 5% to 20% year-over-year in the sales and the categories that we compete. And we're holding up well, even gaining share in some situations. And so I feel like our brand, the innovation you've seen with Era 100 and Era 300 positions us well for the long-term. But we're seeing these really short-term industry headwinds I think blowing strongly.

Erik Woodring

Analyst

Okay. That that's helpful color. And then maybe, Patrick, just on the Sonos Pro launch, I'd love to get some incremental color kind of from you on how you think about that opportunity. Kind of why now is the right time? Is this you pushing this to customers? Is this your customers asking for this type of solution? And any time, any type of guidance you can provide for us for maybe how to think about the trajectory of the ramp or monetization or impact of the model over the next one to three years or however long you can help us think about that. That'd be super helpful. And that's for me. Thank you so much.

Patrick Spence

Analyst

Thanks Eric. Yeah. So super excited about Sonos Pro. We take some time to build these things, but we do it based on what we're seeing in the marketplace. And we have seen small and medium sized businesses start to use Sonos, because just like we've seen in so many industries, the consumer solution is reliable and fantastic, easy to use, creates a great experience. And so we've kind of been -- we've been lucky in a way that businesses have chosen Sonos before we even had the ability to provide a service that allows them to do things like, monitor it and set permissions for the employees, choose the music, do all of these things. And so it's kind of a -- it's a good way to leverage everything we've invested in, and really bring that Sonos experience into small and medium sized businesses. And we're not changing the model or guidance or anything like that. We obviously have it baked in, in terms of what we're doing on Pro, but we're just getting started in this segment and we're pragmatic about these things, so we want to make sure that we learn from this. We're getting some great organic interest off the start. So we're very pleased about that. We've been working with a lot of businesses and beta testing this, so we're feeling good about the experience and the solution and the early signs. And I think it's going to be a big opportunity over time, especially -- and it really gets us into this whole new world of professional and commercial audio that we think we can bring the amazing experience, the reliability and the simplicity of what we do at Sonos to this large category as well. And so we've kicked it off, which is exciting. We're seeing good response at this point. And we're looking forward to continuing to bring new things into this space. So watch for more because we think it's a great long-term opportunity.

Erik Woodring

Analyst

Awesome. Thanks for the color guys.

Operator

Operator

Next up is Jason Haas, Bank of America.

Jason Haas

Analyst

Hey, good afternoon. Thanks for taking my questions. So it looks like the second half guidance embeds about a four percentage point higher gross margin in the second half of the year versus the first half. Despite the talk about competition getting more promotional, it sounds like you're also maybe a little heavier than you like on inventory. So what gives you confidence that you'll see that improvement in gross margin in the back half?

Eddie Lazarus

Analyst

So we fully expect to be less promotional in the back half than the -- than we were in the front half. So that's going to be a significant piece of it. And we do expect to see some continued supply chain improvement. We're seeing that now compared to what we saw in the first half. And the last piece is just the FX headwind is basically going to even out in the back half. And so between those things, we think we can hit that 47% number. And we've hit it before. And so we think it's a reasonable place to target.

Jason Haas

Analyst

Great. And then I think you also called out, I think it was $52 million of cost take-outs, if I had that correctly. How much of that is structural in nature that we should continue, or assume continues in future years versus temporary meaning like that would need to come back next year?

Eddie Lazarus

Analyst

Right. So we have two things that we have to do that overlap at the same time. One is, to make sure that we get our OpEx squared away for this year. And that's the $52 million. And some of that would be OpEx savings that will roll over. And some of it is OpEx savings that won't roll over. But at the same time, we're already looking to make sure that our house is in order for fiscal 2024 and we'll take the additional steps necessary to make sure that we do add operational leverage next year. We were always thinking about 2024 as a pivot year for us. This makes the challenge a little tougher. But with discipline, we'll absolutely get there. And so as I said, that part of the $52 million, yes part no, but we already are looking for the longer term at what we need to do for 2024.

Jason Haas

Analyst

Got it. That makes sense. Thank you.

Patrick Spence

Analyst

Thanks Jason.

Operator

Operator

And Tom Forte, D.A. Davidson has the next question.

Thomas Forte

Analyst

Great. Thanks. So one question and one follow up. And Patrick and Eddie, thank you very much for your prepared remarks. Certainly answered a lot of my other questions I had. So the first question is, do you have an opportunity to lean into direct to consumer to offset channel inventory challenges, feel like during the pandemic you did an excellent job, leaning into DTC. So how should we think about that?

Patrick Spence

Analyst

We are definitely leaning into DTC, Tom. You may recall one of the things that I did mention in the prepared remarks is continuing to go after that enormous, that $5 billion opportunity in our existing base. And Lindsay and the team that runs DTC is doing a lot of work to look at how we do that. DTC has also led the way in -- I think we shared some of this in the Q1 reporting, really selling sets as well, so getting people started with more products as well. And we use that then to help our channel with how to sell our products, how to effectively package them and do some of those things. And so I think there's omnichannel benefits, if you will, as well. But we absolutely are leaning in on DTC and will continue to, because we see so much opportunity there in our existing base.

Thomas Forte

Analyst

Great. And then for my follow up, and I might get back in the queue for a couple more. But how should we think about your ability to increase promotional activity and possibly take advantage of improving supply chain related costs? So there'd be little to no impact on gross margin.

Eddie Lazarus

Analyst

We're going to have to remain pretty targeted in our promotions. And that's our standard practice anyway, Tom. We're not going to see quite as much improvement in the component costs. Right now, as we will later on, because we have bought so many components when the prices were a little bit higher. So we're going to be careful about -- as I said, we're going to do. We're going to promote. We're going to do targeted strategic stuff, but I don't think we're going to dramatically increase the amount of promotion because we're going to off -- that would be offset by supply chain savings. We're going to use those savings such as they are to increase our gross margin to get to the target range we have.

Patrick Spence

Analyst

Yeah. I think the customer, Tom, I would say, continue to see the balance, like the value and the innovation that we're bringing. And that's underscored by the market share that we're seeing in terms of being able to hold or in some cases increase that despite legacy audio players running promotions that we've never seen the likes of right, there's been 30%, 40% off promotions we've been holding up with our existing pricing approach in that competitive environment. And so we feel good about where we're positioned. Right now, the industry headwinds are the big issue, but we feel very well positioned on the competition front. So we're going to be the company that continues to innovate and deliver the kind of products that customers want and are willing to pay for that innovation.

Thomas Forte

Analyst

Great. Thanks for taking my questions.

Patrick Spence

Analyst

Thanks Tom.

Operator

Operator

We'll go next to Brent Thill, Jefferies.

Brent Thill

Analyst

Thanks Patrick. Any color on the 100, 300? How that trended outta the gate relative to your expectation?

Patrick Spence

Analyst

Yeah. We're -- this is why it's a tale of two cities, Brent, is because we launched those products. We did a big tour of media and artists, and we have them in the studios. We've done some interesting things with a number of artists, and we've seen -- I think we saw over 4 billion impressions around that product. And the reviews have been amazing. Customer response has been amazing. It's been ahead of our expectations, and that's why it's in a -- again, in a challenging industry moment, right? And that's why it's such a strange time, quite frankly, because that to me proves, okay, like with the innovation and these new products, we've got something and this is something great. And we build these things for the next five to 10 years, not for one quarter. But it was fantastic to see that raising the bar on those existing products, was able to get us to something that a little bit higher than we had even expected. And so I think they're off to a great start. The kind of the fundamentals at a moment like this are what's the customer response? What are those reviews looking like? What's the media saying? And all of those things look very strong on the Era products.

Brent Thill

Analyst

Okay. And then, did you see this in the direct to consumer channel as well? Was did that hold up better than the channel? And can you remind us, Eddie, what percent of the business is channel now?

Patrick Spence

Analyst

Yeah. So we do -- so DTC at the end of last year, I want to say it was around 22%, 23% in terms of -- we update that once a year, Brent, in terms of what's there. And it doesn't deviate much from where that is at this point. We are -- like we said, we have seen registration trends, and that's what we're watching, which is cross-channel in terms of that weakening there. Some of the revenue side to Eddie's point is more to do with the channels and some of the restocking and things there. So we have a tighter -- the thing with DTC is we have that tighter time to registration as we call it, from when we actually sell a product and somebody lights it up. And so -- but we're seeing registrations across the board be challenged, which again, I think boils down to the industry headwinds.

Brent Thill

Analyst

Thank you.

Operator

Operator

Next up is [indiscernible], Raymond James.

Unidentified Analyst

Analyst

Hey, thanks for taking my question. Just a couple from me here. So firstly, I'm hoping you could just touch on multi-product household formation in the quarter. What did you see there? Any color on the linearity? And then further, how are you driving multi-product household formation as you get further in the year with the macro uncertainty, just in relation to selling more sets, just more color that would be helpful.

Patrick Spence

Analyst

Yeah. We've been focused. It's a great question because it's an area that we started to really focus on in first quarter in terms of what we're able to do and kind of lead the way with our direct to consumer efforts. And so we haven't seen a -- I think in Q1, it's fair to say, with a little more buyers out there and everything that, that we saw a really strong quarter in terms of what's there. I don't think we saw anything that deviated from kind of our general multi-product household formation in Q2. So Eddie, I don't know if you have anything to add from that front?

Eddie Lazarus

Analyst

No. We are registering initially more products per household, but the -- and the set strategy clearly is paying off for us. I would just say overall, the flywheel continues to spin. We're adding the new households. We're adding -- we're getting the repurchase rates, we're looking for. But the external forces are just slowing it down a bit. And that's reflected in the new guidance.

Patrick Spence

Analyst

And we'll continue to focus on that because we know NPS is higher. We know lifetime value is higher as well. So you'll continue to see us focus on sets, even more so as we go through this, especially with our push around direct to consumer and going to rest.

Unidentified Analyst

Analyst

Okay. Perfect. That makes sense. And then last one from me, just at a high level, anything to call out in terms of Sonos' voice control versus the competition? Anything -- any incremental progress there? I know last call you guys had called out some pretty outstanding results.

Patrick Spence

Analyst

Yeah. Continued good momentum on that front. Great reaction from customers. Highest NPS, service on our platform, continues to lead the way in terms of growth with new homes. And we've got some exciting stuff planned to make it even better, that our team's working on. So I just got a chance to spend some time with that team just recently. Obviously that is also an area where machine learning and artificial intelligence comes into play. And so our team there has done incredible things. And I remind everybody we're doing that with a team of, I think, 60 to 70 people, you've probably heard some of the big tech investments of the -- tens of thousands of people on those. But we have a pretty darn good voice service that our customers are using, and loving that our scrappy team has put together. So feel good about how that plays into the overall experience and it continues to lead the way when it comes to voice assistance on the Sonos platform.

Unidentified Analyst

Analyst

Perfect. Thank you guys so much.

Patrick Spence

Analyst

Thank you.

Operator

Operator

[Operator Instructions] We'll take a follow up from Tom Forte.

Thomas Forte

Analyst

Great. So two quick follow up ones. Is there anything you could do on the financing front to stimulate sales? As an example, Apple recently rolled out a buy now pay later -- buy now pay later effort.

Patrick Spence

Analyst

We're not looking at that particular option, but we're always thinking about ways to experiment with marketing and selling our products, Tom. And there are some things that are in the pipeline. So I would just say yes, stay tuned on that. We're going to be testing and learning a variety of different things.

Eddie Lazarus

Analyst

And we do use the NPL partner on Sonos.com, so we have that as an option for customers as well.

Thomas Forte

Analyst

Great. And then last question for me, and thanks for taking that question. On the software-as-a-service effort, I don't think you mentioned this and I apologize if you did. Are you using a direct Salesforce? Are you leveraging resellers? What's the go-to-market strategy there?

Patrick Spence

Analyst

Yeah. We're doing both. We're leveraging some of our installer channel, right, because they're out there. Some of them focus on small and medium business customers. We as well have inside sales, our own people working it as well. And so this is all part of kind of building this up because we think there's a long term, there's a great opportunity here, so you'll see us continue to evolve it and get to self-service as well. But there's definitely room to work with our installer channel and we think that's pretty exciting. Because I think as we've said on previous calls, we think there's a lot more opportunity with our installer channel. They think there's a lot more opportunity out there for Sonos to play in some of the markets that we're not today. So that's another good reason why Pro is something that's so promising for us.

Thomas Forte

Analyst

Great. Thank you.

Patrick Spence

Analyst

Thanks Tom.

Operator

Operator

We'll go back to Brent Thill.

Brent Thill

Analyst

Thanks. Patrick, do you think the consumer dollars are flowing more into experiences in other areas, or do you feel that just the wallets are generally kind of getting held up and maybe there's just a stall in general? Like, what's your sense of kind of where you think this is going to?

Patrick Spence

Analyst

All I know for sure, Brent, is that it's not coming to audio right now from everything I see. These are those moments where you get even more -- in my seat you get even more focused on okay, where do we sit from a market share perspective, right? And are those unprecedented discounts that competitors doing, changing any market share numbers and they're not. So we're mindful of that and making sure that we're still delivering the value for money that we expect to, and all those products. I would say, I suspect that those dollars are going towards other experiences right now based on what I see in the macro economy and the kind of things that I've seen out there. But again, I'm not an expert in that part of it or the macro economy stuff. I am an expert on the audio industry side, and that is not where people are spending right now. And so yeah, we will -- we -- it's interesting because I do think with the Era, and everything around that perhaps we did, we we're able to trigger some people that weren't thinking of spending on audio, and we created such a splash with that, that maybe we pulled some of the dollars that people were earmarking for travel or restaurants or what name it, what have you. But yeah, I think the -- it's hard for me to specifically say, what's happening in that macro picture. I'm just really focused on how we make sure that we continue to win in the audio space. And so I think that's -- hopefully that's helpful.

Brent Thill

Analyst

And just a quick follow up, beyond the home, I know you've spoken in the past about the auto opportunity. You've got many other opportunities. Can you just -- any update there -- maybe a refreshed view on what you're seeing outside the home?

Patrick Spence

Analyst

Yeah. So I think, outside the home as well, continue -- it's kind of in the same bucket right now from an audio perspective. So as we look at speaker share for instance, there's really nothing different I would say about outside the home versus inside the home right now. They look to be behaving similarly, which is down year-over-year. And so we kind of have the same headwinds right now across those different categories that we have of the portables, the speaker in the home and home theater as well and components. So that's what we're facing right across the audio industry.

Brent Thill

Analyst

Thank you.

Patrick Spence

Analyst

Thanks Brent.

Operator

Operator

Everyone at this time, there are no further questions. I'll hand the conference back to our speakers for any additional or closing remarks. End of Q&A:

Patrick Spence

Analyst

Thanks Lisa, and thanks everybody for joining today. Definitely, facing the industry headwinds, we're taking the actions we need to, to ensure that we continue to have a strong balance sheet, remain profitable and be able to invest in innovation. I would remind everybody as we set out into fiscal 2023, we talked about investing in categories that are pre-revenue. That's something that takes us anywhere from two to three years, sometimes longer in our product development cycles. And so we've never had a more exciting product roadmap. But we've also never really focused -- never faced kind of the short term industry headwinds we have. So we will navigate this period. We're excited about what we have coming in the future, and we're going to continue to stay focused on how we build a sustainable, profitable company for the long-term. Thank you everyone.

Operator

Operator

That does conclude today's conference. We would like to thank you all for participation. You may now disconnect.