Nitesh Sharan
Analyst · Cantor. Your line is open.
Yeah, maybe Tom, if I'll just add, I'm not sure if your question was specific to the POCs we were talking about coming out of CES, but maybe I'll -- if it's okay, I'll just expand your question more broadly how we see ramping of customer base that are slightly different depending on the industry and product vertical. So, within the automotive sector, traditionally, it's we get into a deal and we try to roll out and we get royalties on cars as they're shipped, we get the royalties. So, as we get more units out in market, that's what we've -- that's where we generate revenue. That's historically been the model. With restaurants, I think I've mentioned in prior calls, how really depends on the customer. One, where there's drive-thru, sometimes you have hardware requirements and we have to go through the process of making sure the drive-thrus have the proper microphones, headsets, display boards. And we've done a lot of innovation to really help our restaurant customers scale there. For example, we've innovated with like smaller footprint post with a display board that doesn't have the same permitting requirements and that allows us to go faster. So, there's a lot of experimentation and trial and working with great partners on the hardware side to provide that scale. On the phone ordering for restaurants, it's a little bit more of you can go much faster. We integrate with the point-of-sales and we can scale it technologically very quickly. Sometimes the gate in restaurants could be the corporate, sort of do they have franchisees that we need to have multiple conversations with, does corporate own all of the locations or does corporate have greater influence. So, those are some of the gating factors. And then, when we get into the enterprise business, where we're selling interactions and we can deploy the product pretty quickly. We have a professional services organization that specializes in getting the product ramped up. And then, really again kind of depends on the scale and interactions. And as we can get more and more use cases, we can move from customer-facing to internal employee-facing, that's where is where we scale the interaction base upon which we generate recurring revenue. So that -- sorry, to expand your question to something more broad, but there's different dimensions to all of the verticals.