Dave Lumley
Chief Executive Officer
It is too obvious, so as we drive that, we also, it is the long answer, are reengaging with the small pet owners who have fish tank and we are going out of our way to invest with them and make it easier for them to not only bring fish in, in our type of tanks but to do more business because if they are that they drive the interest. I think about bike shop or boat beer and all that. So finally we feel lot better about that. Now make no mistakes about it, aquatics a tough business right now. It has been a long time since the -- right. And Nemo, And finding Nemo, Jeez, we need to find Nemo, we have been begging this Nemo to, but I think that from the mainland if we look at our share gains and our cost improvement we can feel better about our product long term. Now, if we are excited as companion and which we have great growth but the margins are less, it is more competitive, a lot more people. A lot of things happen in that area. There is, again we secured major listing in Ohio, Chicken Jerky, Natural's Miracle, we are with the category experts in there, the two big pet retailers. We secured that business. So short of major store traffic or appeal us downturn of major proportion, it is going to go up in the back half. Finally, our acquisition of -- which has done tremendous, we again were late and getting out the right new products for that and this is feverishly done a boded group of people, if you ever charge terminator brush and stallion brush which is I doubt I will never going to get it up. In fact, I appreciate volume today but there can't be doubt in their company , and they were expanding brand and new categories, so it took a little while to get it right just like, that's how our other businesses but we are there now. And that's why we feel better about it. And you are right, there are high expectations for these businesses and we are committed to doing them.