Earnings Labs

Sportsman's Warehouse Holdings, Inc. (SPWH)

Q4 2024 Earnings Call· Tue, Apr 1, 2025

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Transcript

Operator

Operator

Hello, everyone, and welcome to Sportsman's Warehouse Fourth Quarter and Full Year 2024 Earnings Conference Call. [Operator Instructions]. Please be advised that today's conference is being recorded. You can also go to the company's Investor Relations page where you can find the presentation and follow along. Now it's my pleasure to turn the call over to the Vice President of Investor Relations, Riley Timmer. The floor is yours.

Riley Timmer

Analyst

Thank you, operator. Participating on our Q4 and fiscal year-end 2024 call today is Paul Stone, our Chief Executive Officer; and Jeff White, our Chief Financial Officer. I will now remind everyone of the company's safe harbor language. The statements we make today contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, which includes statements regarding expectations about our future results of operations, demand for our products, and growth of our industry. Actual results may differ materially from those suggested in such statements due to a number of risks and uncertainties, including those described in the company's most recent Form 10-K and the company's other filings made with the SEC. We will also disclose non-GAAP financial measures during today's call. Definitions of such non-GAAP measures as well as reconciliations to the most directly comparable GAAP financial measures are provided as supplemental financial information in our press release included as Exhibit 99.1 to the Form 8-K we furnished to the SEC today, which is also available on the Investor Relations section of our website at sportsmans.com. I will now turn the call over to Paul.

Paul Stone

Analyst

Thank you, Riley, and good afternoon, everyone. First, I want to thank the thousands of outfitters across Sportsman's Warehouse who work every day to provide our customers with great gear and great service. Those 2 guiding principles remain the foundation of our strategy as we continue to execute and deliver improved top-line performance. As we've been sharing each quarter through 2024, Phase 1 of our transformation strategy this past year was centered on resetting and rebuilding the critical fundamentals of great omnichannel retail. That included a reset of over 100 stores to improve sight lines, enhance feature space, showcase end caps with relevant merchandise, and convert the drive aisles into sellable space, all providing a much-improved shopping experience for the customer. Additionally, we hired a seasoned retail veteran with expertise and turnarounds to lead our marketing and e-commerce teams. Under her leadership, we've made a significant shift in marketing platforms to better align with modern shopping behaviors and have already contributed to improved traffic, both online and in our stores. Throughout 2024, we carefully managed our inventory and continue to refine our merchandise to meet local and seasonal demand. As a result, we ended the year with both lower and much cleaner inventory versus the prior year, and we generated positive cash flow. As I look ahead, I believe there's an opportunity to gain greater inventory efficiency as we narrow our focus on what the customer values most. Jeff Dunn as our new Chief Merchandising Officer, will lead that charge, bringing decades of experience, his leadership is making an immediate impact. I'm confident in his ability to execute our merchandising strategy. Throughout my remarks, any comparisons I make to last year will be in comparison to the same 13 weeks and will remove the extra week from fiscal 2023. Now…

Jeffrey White

Analyst

Thank you, Paul, and good afternoon, everyone. I'll begin my remarks today with a review of our fourth quarter and full fiscal year 2024 financial results, then cover our liquidity and capital allocation plans, and finally, review our fiscal outlook for fiscal 2025. Net sales for the fourth quarter were $340.4 million and came in at the high end of our guided range. This is compared to $370.4 million in the fourth quarter of the prior year, which included a 53rd week. This extra week for 2023 contributed $27.1 million in net sales. When comparing the same 13 weeks last year to the 13 weeks this year, our net sales declined 0.9% in the fourth quarter. Adjusted for the 53rd week year, same-store sales decreased 0.5% in the fourth quarter compared with the fourth quarter of last year. This is the third consecutive quarter of improved same-store sales trends and a 520-basis point improvement over last quarter. We were pleased to see month-to-month trend improvements as we progress through Q4 with positive sales comps in both December and January. Looking at same-store sales by department, fishing, as it has been all year, was the best-performing category during the fourth quarter, up 10.3% on a 13-week comparable basis. This is a department where we made significant improvements to our in-stock, rationalized our SKUs, and at the same time, lowered our total department inventory. Camping was up 5.2% in the quarter, driven by improved seasonal readiness in this category. Footwear and apparel comps were down in Q4. However, we were still lapping tough comps from the prior year's clearance and liquidation events. With inventory in these categories being down almost double what their sales declines were in Q4, we are confident in the health and productivity of these categories as we move…

Operator

Operator

[Operator instructions]. It comes from the line of Matt Koranda with ROTH Capital.

Matt Koranda

Analyst

Maybe just – it's encouraging to hear that the comps flip positive for the back half of the quarter. And so I'm curious to hear maybe year-to-date, how they trended through February and March. I know you mentioned in the prepared remarks that you outperformed NICS in February. So were you seeing positive sales in February as well from firearms and ammunition? Maybe just start there.

Jeffrey White

Analyst

Yes, Matt, thanks for the question. This is Jeff. As we've moved into '25, we're seeing encouraging trends as we continue to focus on the pillars that Paul laid out. So for the month of February, I would say we are seeing a continuing comp positive from what we saw in January. And then as we've moved into March, the one thing I'll just highlight that's being called out is the shift in holidays, you have Easter falling into April, which caused us to push some of our large ads back into the April -- kind of end of March, April time frame. So I think there's a shift that's occurring there, but we saw really good trends through February.

Matt Koranda

Analyst

And then maybe just cadence of the year. I know we're talking about a flip to positive comps for the full year. So maybe just, Jeff, if you want to kind of walk us through how you're thinking about how the year sets up. It sounds like maybe we're starting out in a positive place in the first quarter. But as we kind of get deeper into the year, how do we think about the comps? And then store opening timing, maybe just nice to see you get back to some store growth. Could you talk about sort of the timing of the one store that you guys plan to open?

Jeffrey White

Analyst

Yes, it's a great question. To highlight, I go back to what I said. I think we're going to see a shift in Q1 with the change in holiday. You have a kickoff to spring a lot later than last year, almost 3 weeks later than last year. So I do think Q1 is going to feel the pressure of that later start. But then as we move into Q2, Q3, there's a big opportunity for us to really win, again, going back to the strategic pillars that Paul highlighted, as we lean into fishing, lean into hunt, see a lot of upside opportunity in Q3 and Q2 and then rounding out Q4 as we just are better with our merchandising. So I think we see more upside Q2, 3, and 4 than we do Q1 with just the shift of the holiday. In terms of the new store opening, right now, it's slated for the end of Q3, beginning of Q4. We'll keep everyone posted on the exact opening date. But right now, I penciled it for the end of Q3, beginning of Q4 time frame.

Matt Koranda

Analyst

Maybe just one more if I can sneak one in on the balance sheet and free cash flow and how the EBITDA projection that we have for this year might convert to free cash flow. Maybe, Jeff, if you could just handle sort of how to think about free cash flow conversion from the EBITDA guidance that you gave. It sounds like there's probably some more opportunity from working capital and inventory efficiency. So maybe just help us understand sort of how much opportunity there is there as we kind of build out sort of conversion to free cash flow models here?

Jeffrey White

Analyst

Yes. Well, I'm not providing guidance for an exact number of free cash flow. We feel confident in our ability to continue to generate positive free cash flow by working through our -- first is top line profitability, increasing comp store sales, increasing margin, increasing gross margins, and all the way down to operating margin. As we highlighted in the year-end call, there is more efficiency to be had from the inventory line. I think as we continue to work through certain types of metrics inside our inventory and really focus on our core in-stock and productivity, there's opportunity there for us to continue to execute on that as we move through the year and really into the year-end period. One highlight that I will make, and we called it out last year, as we go into these seasons and we make sure that we're seasonally ready, the inventory flow and cadence of inventory is going to be a little bit different than what it's been historically. We can no longer be late to seasons. We need to make sure we're early in the season. We are in stock and we are ready to go. So I think that changes the flow of inventory a little bit. So there's going to be different peaks and valleys as we move throughout the year, but feel very confident in how we're going to manage inventory throughout the year and where we will end 2025 at.

Paul Stone

Analyst

I would just add, Matt, I think -- I mean, we had a huge opportunity around hunt last year. I felt like this quarter-to-quarter play as we were looking at working capital, we had misses there. We have an opportunity as we get into Q3 to ensure that we hit the hunt season and to be able to wind this thing down as we go through hunt and then go through the holidays. But I think you're spot on. I mean, the efficiency of our inventories is a big North star here as we think about what we can do and how we're seeing the productivity of the core goods today.

Operator

Operator

Our next question is from Anna Glaessgen with B. Riley Securities.

Anna Glaessgen

Analyst

I would love to start on the trade-down you noted in firearms. I understand it's pressuring your average unit price. But if you could give a little bit more historical perspective, is a trade-down environment an environment in which you've historically gained market share? And is that something we should be contemplating as an opportunity in '25?

Jeffrey White

Analyst

Yes. And it's a great question. As we've drilled in and really focused on the in-stocks, we have the opportunity to refine our assortment and make sure we're in stock in the right goods, knowing that we're seeing that trade-down pattern. Our merchant team and the operations team inside the business has proactively been making the adjustment to ensure that we're in stock on what the customer is gravitating towards. So being able to be in stock in the right place in the right time, I think, is attributing to the beat that we had on the adjusted NIC, making sure that we're meeting the customer with the value that they want is what we would attribute to why we outperformed mix in Q4, and we continue to do so. So as we think about that trade down, while the average unit of retail is down on the guns, what we're very pleased with is our ability in the store to continue to attach and add additional items to the basket. So while we've seen a decline in the AUR on firearms, the AOV on the basket across the category has stayed relatively flat, if not up, as we continue to focus on the attach and the additional units that we're driving in those transactions.

Anna Glaessgen

Analyst

And going back to the commentary on the call, you noted that there's a really high penetration among gun owners and the broader demand of the category within personal protection, I think you said something like 72%. Could you give us some perspective on where your mix within the category stands today and where you see that ahead as you kind of shift the mix to that customer?

Paul Stone

Analyst

Yes. I think primarily, Anna, we look at it today where it is all really focused on handguns and ammunition as we think about what our total subcat of personal protection is. And I think as we look at this going forward, we have a huge opportunity to be able to look at it both from a lethal and a nonlethal standpoint. But the relative mix is it's right at the 25% mark around personal protection, the way that we classify today. And like I said earlier, it's primarily handguns and the ammunition for the handguns, and that represents a disproportionate amount of our business, and we've really done nothing to be able to stand it up to isolate it within the site or to be able to communicate externally to the broader consumer base around personal protection. So we're very bullish knowing that this is a 12-month, 365-day year opportunity for us to be able, if we're not in a microseason growing fish and hunt, that we have an opportunity to be able to tell a story around personal protection.

Anna Glaessgen

Analyst

And then just one more, if I could. I want to go back to Matt's kind of line of questioning around March. From other retailers, we've heard that tariff news and other headlines, if not directly impacting the categories, have broadly impacted the consumer. It seems that you're attributing kind of a slower environment to kind of calendar shifts rather than a consumer slowdown. So I guess just expanding on that, have you seen any change in consumer behavior around these headlines?

Jeffrey White

Analyst

I don't think around the headline of tariffs, we've seen consumer behavior change. On the firearm side, we mentioned that we're seeing a reduction in the average unit of retail there, and we've been seeing that throughout 2024. So I don't think that's something new to us. In terms of tariffs, we made some proactive moves, and it's a very small portion of our business from a private brand perspective that has exposure to tariffs. And we pulled forward some receipts earlier in the year to offset that. But we haven't seen a reaction in consumer behavior. I would say more so what we have seen in March is just a timing perspective of some of the biggest ads. If we think about two of our largest ads that we ran last year, we ran them at the beginning of March and kind of mid-March. This year, we're running them mid-March, beginning of April. So there's a significant shift in some of our biggest ads, and we're attributing it to that because those ads now have kicked off, and we're confident in the trends that we're seeing.

Paul Stone

Analyst

Yes. We just use that around both FIG and our spring shooting event are two huge spring events and as Easter shifted this year and really the kickoff of spring and fishing, we shifted both of those events where they're more towards the back end of the queue where they would have been in the middle of the Q plus. So as we come into April, we're lining up with these two events in the month of April. We think we'll have some carryover into May due to some of the state's regulation and with firearms on what that looks like from a timing or a hold period. So the shift was strategic around basing everything on Easter.

Operator

Operator

Our next question comes from Mark Smith with Lake Street.

Mark Smith

Analyst · Lake Street.

I will stay on the theme here of kind of consumer behavior. Just as you see customers maybe squeezing the check a little bit on firearms, are you seeing that in any other segments and businesses as well? And if so, do you feel like you either are or will be inventoried in the right way to kind of hit that trend?

Jeffrey White

Analyst · Lake Street.

Mark, thanks for the question. I would call out one thing that we've kind of adopted is there are certain types of ammunition going with range-type activity, the everyday shooting ammunition that we made some strategic price moves on earlier in the year to make sure that we kind of run at an everyday low price. I think you've got to meet the consumer with the value that they're expecting and you have to stay competitive in the areas that are driving traffic into the store. So obviously, that's part of our consumable business. We're going to continue to look at the consumables as it relates to other categories, whether it be fish, camp, hunt to ensure that we are competitively priced on items that we know drive traffic, and we have to meet the customers' value or they will go someplace else. So as we get them in the door, the offset to that, obviously, is, as I mentioned earlier, doing a really good job building the basket. We put a lot of work into the stores, making sure we have the right merchandise. So when we get them in the door, we see a good attach rate and we see good units per transaction with a high average order value in the transaction.

Paul Stone

Analyst · Lake Street.

I would just add, Mark, I mean, the work we did on everyday low price on the ammo piece of to ensure that the nine or 10 ammo SKUs that drive a disproportionate amount of our overall ammo business is when we got to EDLP, we were able to see a significant uptick in what the performance looked like there. And as we think of fish. I think rod and reel combos have been on fire, and that's typically one of the things. I think when you see a little bit of pressure on the fish, you see the rod and reel uptick, and we've clearly seen that in a big way, and we're positioned well from an inventory standpoint.

Mark Smith

Analyst · Lake Street.

And as we think about kind of add-ons in consumables, especially in that kind of back-of-the-house firearms, shooting Sports segment, any commentary around kind of what you've seen within ammunition? And it sounds like you're seeing good accessory sales, especially as kind of add-ons with the firearm purchase. But any additional insights into what you're seeing outside of guns kind of in the back of the store would be great.

Jeffrey White

Analyst · Lake Street.

Yes. As you think about what we're adding on, it's really focusing on right now, it's going to be heavily focused on personal protection. So you're selling a lot of handguns and you're going to be attaching whether it be safety equipment, holsters. A large item that we drive on our firearm sales is our firearm service plans. It's a highly accretive margin item that offers an immense amount of value to the customer, so they don't have to worry about dealing with a claim or a cleaning or a scope mounting on that item. So our outfitters have done a really good job driving that attachment in the stores to ensure that we're providing the customer with incremental value as we use those ancillary services.

Paul Stone

Analyst · Lake Street.

And I think just -- I mean, looking at FSPs have been a significant uptick. And I think like Jeff said, the value of it is great. But also as we look at even the key gun parts and really being able to narrow our focus on rings and bases and some of the basics where I think we've been too wide, we didn't have the depth and the working capital put towards that it really is giving a greater experience and allowing us to attach where -- like I said, we've just been too wide and we stood for nothing versus being able to narrow into three key partners around the base and rings and allowing us and our outfitters to be able to go to work to attach and to be able to create a complete package.

Mark Smith

Analyst · Lake Street.

And last one for me, and I apologize if I missed it in the commentary, but e-comm, did you guys quantify mix or kind of where growth within kind of e-comm channel in the quarter? And if not, anything you can give or any insights into kind of how that business is trending?

Jeffrey White

Analyst · Lake Street.

We didn't quantify specifically. It was an area that comped double-digit positive for the quarter. e-comm is trending greater than 17% of the overall business. In terms of categories that we're continuing to see growth, I would say, for the most part, it was across all categories, but heavily weighted in firearms as well. That is an area where you can offer an entire SKU catalog. And as we've really dialed in our in-stocks, making sure, again, that we're meeting the consumer with the right amount of quantity and that we can satiate demand and be able to fulfill what the customer wants, I would say that is where we're seeing the opportunity and continued success as we've moved into 2025.

Operator

Operator

Our next question is from Ryan Sigdahl with Craig-Hallum.

Ryan Sigdahl

Analyst

Specifically on tariffs, I guess, what are you including in your guidance?

Jeffrey White

Analyst

So great question, Ryan. We've included some of the expected cost increase from what we do source from some of the countries that may be impacted from tariffs. I'll just make sure that we understand that's a very small part of the business. It's less than 2% of overall COGS. So there are some private brand stuff that we will land that we've included into our guidance in terms of what we expect from margin hit in that. The bigger unknown I would just highlight is it's hard to assess every single downstream impact from a tariff that flows through our vendors and ultimately, it's going to flow through to the end consumer. So that is a process where we actively are assessing that on a constant basis and working with our vendors to make sure we understand all impacts on their supply chain and how it can flow through ultimately to Sportsman's and then flow to the -- what that means for the end consumer.

Paul Stone

Analyst

I would just add, I think we did a good job of getting ahead of it, in particular, in camp and wanting to be ready as we got to April, and we pushed some stuff in December and January as we were monitoring inventory, knowing we could take more in, take it in early that camp as we -- and with the high private label penetration that we were able to get those, get the containers in before we were able to fill anything from the tariff, which I think got us ahead of the curve this year as we go into it.

Ryan Sigdahl

Analyst

Very good. One store opening this year. As you evaluate the portfolio, are there any stores that are not 4-wall positive contributors that could potentially make sense to optimize the store footprint the other way?

Jeffrey White

Analyst

Yes, it's a great question. It's one that we've gotten on a frequent basis. I would say that, yes, we do have stores that on a 4-wall basis are not contributing positive EBITDA. But in totality, the stores that aren't contributing do not amount to a material amount of dollars. So as you look at your portfolio and you assess trying to exit those leases, there are costs to exit a lease that far out -- far exceed what your loss is on an annual basis. So Paul and I have gone through that process in 2024. We looked at the ability for us to do that. I would say for the time being, we're putting those stores on life support and you're making sure that you execute on your strategy and see if you can't bring them up from there. As we go through lease renewals in the future, we will look at the profitability of stores coming up for renewal and exit stores that may not be profitable or may not be in good locations. If the center has become dilapidated or flighted, some of those areas may call for us to exit that location and choose to relocate or not kind of absorb the demand into neighboring stores. So that's a process that's always ongoing.

Ryan Sigdahl

Analyst

Last one for me, just free cash flow positive. Is that assuming stable inventory? Or are you assuming some positive working capital within that statement?

Jeffrey White

Analyst

We will feel comfortable with being able to generate positive free cash flow with stable year-over-year inventory. I will reiterate, though, there is opportunity still in inventory and the working capital that we have invested there.

Operator

Operator

And our last question will be from Justin Kleber from Baird.

Justin Kleber

Analyst

Just a few follow-ups. First, on tariffs. Jeff, could you just frame what percentage of your overall cost of goods are imported, either by you, which we know is very low, or your vendors? And are you guys seeing any of your vendors that import already trying to push through any cost increases?

Jeffrey White

Analyst

Yes. Justin, from a private brand perspective and from what we source and ship ourselves, it's less than 2% of COGS. So it's really a small amount. The thing about our industry on the vendor side, we have a lot of domestic manufactured products if you look at the highest penetration category of our industry. But again, what the assessment you have to do is where are they sourcing their goods from, where do raw materials come from, how do steel and aluminum tariffs start impacting ultimate supply chains. Those are the areas where you can get really detailed. We have not seen significant proactive price increases driven by the callout of tariffs to this point. That's not to say that we won't see that or it couldn't happen, but we have not seen a vendor come to us and make a pronounced statement that we're seeing a significant cost increase on the buying side because of tariffs to this point.

Justin Kleber

Analyst

And then a follow-up on the e-com business. You mentioned, I think you said just over 17% penetration. How is the mix of that business fulfilled by the store today versus being shipped from the DC? And then just any color on how the profit model for the omni business has maybe evolved here over the past few years?

Jeffrey White

Analyst

Yes. So, in terms of what's fulfilled from the store, over 75% of our e-com demand business is fulfilled at a location, meaning it's a buy online, pickup in-store item. So that is something that's truly unique about our business is the e-com and store footprint truly work as an omnichannel platform. As we look at the data, we won't say it publicly, but I can tell you that the amount of profitability driven from the e-commerce channel that impacts the store, so the amount of profitability that's driven into the store because of those buy online, pick up in-store items is significant. So it is a very unique business model where we truly do have an omnichannel platform where the e-com channel supports the stores and the stores support the e-com channel, and they work cohesively together to drive profitability. So really happy with the progress that's made there and how just integral it's become into the business.

Paul Stone

Analyst

Yes. A large percentage of all of our firearm sales start online. And then I think, as Jeff said, this is a true omnichannel experience. I think the moat that we have is ability to have that high of a percentage to be able to come into the store and us to be in a position with our outfitters to create a true experience and not be transactional as we go through it, but to really be able to surprise to light and to be able to help upsell the needs that they're looking for to go with the merchandise they're coming to the store for. So I think we'll continue to lean on it. It's a traffic driver for our store, and it gives us the ability to be able to increase AOV and UPT.

Justin Kleber

Analyst

And last question, just on the gross margin outlook. Jeff, I don't know if you could put a finer point on what modest means. It seems like, to me, the midpoint of guidance would imply something closer to 100 basis points of expansion. But to me, that's more than modest. So just hoping you can maybe fact-check my math on that and give us maybe a more detail on how much gross margin expansion you're expecting in '25.

Jeffrey White

Analyst

Yes, Justin, while I haven't provided gross margin guidance, I will tell you that as we lean into our pillars and to what Paul talked about, making sure that we're in stock on our core goods in fish and hunt is overall accretive to gross margin. So our focus this year on just ensuring that we're in stock in our core goods, and it's really a small percentage of SKUs that drive a large percentage of revenue, ensuring that we have those and we have the productivity driven by those, there is upside potential in just selling those goods because of one, you don't have to mark it down as frequent because it's a core good. There's less seasonality to it. Two, you're selling it all year round. There are items that you're never out. You always have them in stock. So there's really low seasonality. You have less markdowns on the back end. And then, in the items where we are seasonal, we have created a much cleaner in-and-out cycle to where we know that we're in seasons and out of seasons quickly, and we don't have to bear the burden of carrying those goods and taking significant markdowns. So, I frame that all up while I'm not giving guidance. There's a lot of opportunity just in going back to the basics of Sportsman's Warehouse and ensuring these in-stocks that provides the upside potential you're talking about.

Paul Stone

Analyst

I think the improved productivity, if we think about that and the focus on the core, but is significant for us. And then the other component is that we're just going to be methodical about being able to get into the season, take the marks when we need to take the marks and be out of that merchandise. And historically, we've held on to it. And just I think cramped it would be an understatement, our working capital to be able to put into the goods that really matter to the customer. So as important as we're measuring in-stock percentages daily on our core goods is to be able to get into a season where we at as we start the season, where we at to be able to measure what sell-through looks like, be able to hit our strike price and to be able to get out and clean those goods versus carrying it. So, it's equal the focus on the core to improve returns overall for the organization and then us looking at getting in the season and truly getting out of the season versus getting in late and carrying it all year. It's a pretty simple math.

Operator

Operator

And with that, we conclude our Q&A session, and I will turn it back to Paul for final remarks.

Paul Stone

Analyst

Thank you for joining the call today, and thank you to all our passionate outfitters around the country for their commitment to Sportsman's Warehouse. Together, we look forward to providing our customers with a great year and great service. Thank you.

Operator

Operator

Thank you all for participating in today's program. You may now disconnect.