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Sportsman's Warehouse Holdings, Inc. (SPWH)

Q3 2025 Earnings Call· Thu, Dec 4, 2025

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Transcript

Operator

Operator

Thank you for standing by. Welcome to the Sportsman's Warehouse Holdings, Inc. third quarter 2025 Earnings Conference Call. At this time, all participants are in listen-only mode. After the speakers' presentation, there will be a question and answer session. To ask a question during this session, you'll need to press star 11 on your telephone. If your question has been answered and you'd like to remove yourself from the queue, please press star 11 again. As a reminder, today's program is being recorded. And now I'd like to introduce your host for today's program, Riley Timmer, investor relations. Please go ahead, sir.

Riley Timmer

Management

Thank you, operator. Participating on our Q3 call today is Paul Stone, our Chief Executive Officer, and Jennifer Fall Jung, our Chief Financial Officer. I'll now take a moment and remind everyone of the company's safe harbor. The statements we make today contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, which includes statements regarding expectations about our future results of operations, demand for our products, and growth of our industry. Actual results may differ materially from those suggested in such statements due to a number of risks and uncertainties, including those described in the company's most recent Form 10-K and the company's other filings made with the SEC. We will also disclose non-GAAP financial measures during today's call. Definitions of such non-GAAP measures, as well as reconciliations to the most directly comparable GAAP financial measures, are provided as supplemental financial information in our press release included as Exhibit 99.1 to the Form 8-K we furnished with the SEC today, which is also available on the Investor Relations section of our website at sportsmans.com. I will now turn the call over to Paul.

Paul Stone

Management

Thank you, Riley, and good afternoon, everyone. Before we begin, I want to recognize our team of dedicated outfitters across the country. Each day, they deliver on our promise of great gear and exceptional service, and their commitment continues to help drive our momentum. Turning now to our third quarter results. I'm encouraged by the solid progress our team continues to make as we execute against our transformation strategy. Despite a tough consumer environment and the impact of a prolonged government shutdown, we delivered our third consecutive quarter of positive same-store sales growth. Same-store sales grew 2.2% versus last year, with broad-based strength in our core categories of hunting and shooting sports as well as fishing. Our firearms business once again outperformed adjusted NIC checks, extending our market share gains for yet another quarter. While adjusting mix checks declined, our farm unit sales increased, despite the election-driven headwinds from Q3 last year, underscoring the continued focus and improvements on a curated assortment with depth in key products, strong in-stocks, and seasonal readiness with inventory, our enhanced marketing efforts, and our Outfitter-led in-store experience. In ammunition, sales demand remained strong, growing nearly 2% in Q3. Our EDLP strategy on core calibers, complemented by healthier in-stocks and bulk ammo strategy, continues to resonate with customers. With average unit retail up in the low single digits, we are seeing sustained engagement from customers as we lean in further to drive the areas of our business. Looking now at our key categories. We drove meaningful growth across several strategically important departments. Hunting and shooting sports increased 5%, supported by strong inventory levels with relevant local assortments heading into our peak fall season. Fishing delivered exceptional growth of 14%, reflecting broad participation in the category and strong execution from our teams. Apparel grew about 1%…

Jennifer Fall Jung

Management

Personal protection.

Paul Stone

Management

This category continued to resonate strongly with customers, with strength across both lethal and non-lethal solutions. Burn and taser remain strong growth drivers, and the try-before-you-buy model in our archery lanes and enclosed pod is differentiating our store experience in meaningful ways. We added burn in additional stores during Q3 and now have live demos available in 116 of our 147 stores across the country. We are committed to building on this momentum as we further position Sportsman's Warehouse Holdings, Inc. as the authority in personal protection. Brand awareness. Q3 marked an important milestone in our brand awareness journey. Our Adventure Like a Local campaign and digital-first go-to-market strategy has proven to resonate with customers as we noted highest year-to-date engagement, deepened our loyalty subscribers, and strengthened brand affinity. Using our new first-party data insights, this now gives us the foundation to strengthen retention and value through the transformation of our Explore rewards program. Focused on increasing AOV, transactions per customer, and long-term customer value. Q4 will be dedicated to road mapping an enterprise-level 2026 customer acquisition strategy that reduces reliance on promotion and shifts the business towards more sustainable profitable growth. In early November, we were pleased to open our newest store in Surprise, Arizona. Our eleventh location in the state. Arizona is a market we know very well, with several of our top-performing stores already operating in the region. This new location features a unique personal protection-focused format, the first of its kind in our fleet, designed to meet the needs of the customer seeking both lethal and non-lethal solutions. This will be our only planned store opening for both 2025 and 2026, reflecting our disciplined approach to growth and our commitment to investing where we see the greatest opportunity for long-term returns. I'll now provide a little color on the current market conditions creating headwinds on the business. Starting in mid-October, we started to see a slowdown in our positive sales trend, which we believe was partially driven by external disruptions from a prolonged government shutdown impacting consumer confidence. This has made for a challenging start to Q4, and while still early in the quarter, we believe it's prudent to take a conservative approach to the balance of the year. With the U.S. consumer under pressure and a very promotional retail landscape, we are navigating the environment carefully and maintaining disciplined control over variable costs and inventory productivity. Given these dynamics, we are taking a cautious view of the fourth quarter. So we remain confident that our strategic priorities and ability to adjust with speed will support modest sales growth for the full year. We remain confident in our ability to finish the year with lower inventory than last year, generate positive free cash flow, and a lower debt balance. Now, I will turn the call over to Jennifer.

Jennifer Fall Jung

Management

Thank you, Paul, and good afternoon, everyone. We delivered our third consecutive quarter of same-store sales growth in Q3, with comps up 2.2% year over year, maintaining our positive trend from the second quarter. Net sales for the quarter were $331.3 million, an increase of 2.2% compared to the prior year. We are pleased to report that the company achieved three consecutive quarters of year-over-year comp store sales growth. This has been the result of a focused strategy to win the seasons in hunting and fishing and our conviction to lean in heavily to the personal protection category, an area where others in the industry are backing away. Reflective of this focus is the 5.3% growth we achieved in Q3 in our Hunting and Shooting Sports department and the 14.1% increase in fishing, which on a two-year comp stack is up 17.9%. Additionally, apparel was up 1.4% in the quarter. The combination of this growth was partially offset by decreases in our other departments. Gross margin for the quarter was 32.8%, a 100 basis point improvement versus Q3 last year. This increase was largely driven by improved overall product margins from healthier inventory, lower freight expense due to lower inventory receipts, improved shrink, and a higher penetration of sales from our fishing department, which has a higher overall gross margin. This increase was partially offset by an outsized mix shift to firearms and ammo, which has lower gross margin and a lower penetration in the camping and footwear departments, which carry higher margin rates. SG&A expenses were $104.5 million or 31.5% of net sales, versus 30.8% in the prior year. This increase was driven by a reinvestment in our customer-facing areas of the business, including store and support area labor, and digital marketing to drive sales and omnichannel traffic. Additionally,…

Operator

Operator

Certainly. And as a reminder, ladies and gentlemen, if you have a question at this time, please press 11 on your telephone. Our first question comes from the line of Ryan Sigdahl from Craig Hallum Capital. Your question, please.

Ryan Sigdahl

Analyst

Hey. Good afternoon. I want to start with what you're seeing in recent weeks, Black Friday, Cyber Monday, etcetera, and if you've seen any improvement. And then maybe separately to that, given the cut to the guidance, weak consumer, you mentioned government shutdown. Curious if those trends have been persistent or if you've seen any improvement now that the government shutdown is no longer.

Jennifer Fall Jung

Management

Great. Hey, Ryan. This is Jennifer. Thanks for the question. Yes, I think as we spoke about in our guidance, what we saw in the end of October where our trajectory turned more negative. We started to see that through November as well. We didn't necessarily see a pickup from right after the government shutdown. So that's really reflected in our guidance for the quarter.

Ryan Sigdahl

Analyst

Gotcha. Maybe just gross margin, help us out for Q4. I guess, how much of this is you guys gonna lean into promotions to try and bring customers in versus trying to more hold profitability and manage the margin side?

Jennifer Fall Jung

Management

Yes. It's a little bit of using the inventory we have to drive sales and to drive foot traffic into the store, but it's also inventory management. There's a seasonal component to our business, and we know that we need to exit this inventory when the customer is shopping for it. We don't want to carry aged inventory into 2026. So it's twofold. One, managing our inventory, managing our networking capital, and two, using it to help stimulate our sales.

Ryan Sigdahl

Analyst

Last one for me is just we have a Florida second amendment sales tax holiday. Curious if you guys saw any benefit to the business, and how you think that trends into the New Year as that goes away?

Jennifer Fall Jung

Management

Yeah. Not necessarily. That's not one of our larger markets, but no huge impact to us.

Ryan Sigdahl

Analyst

Thanks, Jennifer. Good luck, guys.

Jennifer Fall Jung

Management

Thank you.

Operator

Operator

Thank you. And our next question comes from the line of Anna Glaessgen from B. Riley Securities. Your question, please.

Anna Glaessgen

Analyst

Hey. Good afternoon, guys. I'd like to touch on the marketing spend commentary in Q4, you know, understanding the headwinds that you're seeing from the consumer and the government shutdown impacting sentiment. I guess, what are your thoughts on elevating marketing when the consumer seems to be responding to more external headwinds and, you know, what are you expecting in terms of that marketing efficiency in the quarter?

Jennifer Fall Jung

Management

Hey, Anna. This is Jennifer. Thanks for the question. So the way we're really thinking about it is twofold. First off, you know, as we look across the competitive landscape, it is highly promotional and highly marketed out there. So it's really, you know, for us to be competitive in the marketplace, we feel we need to spend. We did go up against print last year in the month of November, which we did not have this year. We've turned more to digital marketing and email. But that's really what's been working for us. And so yeah, we have a lot of great deals out there right now, and we're just gonna start leaning in heavier into firearms and ammo. And so we need to tell our customer that's what they come to us for, so we need to communicate that to them.

Anna Glaessgen

Analyst

Got it. And then turning to CAMP, could you give us what the comp was in the quarter? And then bigger picture, I guess, what do you think needs to happen for that department to perform more consistently? Thanks.

Jennifer Fall Jung

Management

Thanks. Yeah. For CAMP, as you know, it was tough on camp. Q3 has been tough on camp. So we've been expecting that. That being said, their inventory trend is below their sales trend. On the quarter, they were down high single digits from a same-store sales perspective. But their inventory is down double digits. So we're managing it. We know we have an area of opportunity there and from an assortment standpoint. And so that's definitely what we'll be focused on right now and in 2026.

Paul Stone

Management

I think the other thing just on that end is that's one of the biggest categories we hit from a general way standpoint. As we were evaluating where to redeploy working capital dollars. So as we were pulling back on inventory at the same time to be able to reinvest back into fish and to hunt and shoot, that department took the biggest hit as far as being able to pull back on our inventory versus the other categories.

Anna Glaessgen

Analyst

Great. Thanks, guys. Take care.

Operator

Operator

And our next question comes from the line of Mark Smith from Lake Street. Your question, please.

Mark Smith

Analyst

Hi, guys. First, I want to ask just about kind of the promotional environment, in particular around Black Friday. Jennifer, you just talked about how you guys didn't have print this year. It seems like and correct me if I'm wrong. That you weren't as promotional as we historically think about kind of doorbusters and print ads. Was this purposeful? And I'm curious your thoughts around kind of the impact on your outlook for Q4 purely around kind of Black Friday weekend?

Jennifer Fall Jung

Management

Yeah. Great question. Hey, Mark. Thanks for the question. For Black Friday, we're definitely promotional, but you called it out. We didn't necessarily go out with doorbusters like a lot of our competitors were. You know, right now, during the month of December, we're reimplementing some of those doorbusters. Because it's still a high traffic area. So that's where we were a little bit different. But if you looked across our box, we were very promotional. A lot of it was in-store signage. In terms of what our big deals were. And we kept a lot of them on for maybe a couple of weeks versus churning them constantly like some of our competitors were. So you know, we're writing that and changing our strategy in the month of December to go after what our customer wants and to continue to drive foot traffic to the stores.

Paul Stone

Management

And I think looking year to year promotion to promotion, much heavier this year on the total promotion. The doorbuster we'd look at that. We'll continue to look at that on what that means and what it means to the customer markets as we think about it. But as we look at it now and then we think we have some runway over the next few weeks to be able to light up promotions actually starting tomorrow to be able to help us in a different time frame, but at the same time, be able to be super aggressive promotionally to be able to drive traffic as needed.

Mark Smith

Analyst

Okay. And then as we think about kind of inventory by category, and I don't know how much you can share with us on this. You just talked about camping down kind of double digits. I'm curious as we think about and the inventory looks good, down sequentially, down year over year. But if there's certain categories where maybe you're a little heavier and as we see more promotions or marketing spend here over the next thirty plus days. You know, what should this be really heavy in kind of that hunt shoot category, or is it maybe more widespread as we think about inventory that you wanna move through here?

Jennifer Fall Jung

Management

Yeah. I'll start with the category perspective. So if you look at inventory by category, all of the categories that were down in the quarter, they actually have inventory that is more down. So they are doing a great job managing the inventory for those categories that weren't performing. The only two categories that were up were fish, which as we mentioned, was very successful in the quarter, and then slightly up in hunt. But not much. You know, I think it was, like, less than 2%. But, you know, as we look forward to the coming weeks, we are gonna be leaning on the hunt and shoot category to drive sales because, you know, that's what we know drives our customer to our store. It's a large portion of our sales, and we have the inventory to do so. So that's how we're gonna leverage that category.

Paul Stone

Management

I would just add, Mark. At this point, we're not worried about inventory. The team's done a great job all year where we do have it in fish, and we're running and continue to run strong performance in fish. And then firearms and ammo is in the best position it's been, and we feel good and have the opportunity, we think, here over the next seven weeks to be able to deploy more firearms and ammo from a promotional standpoint to be able to help drive that traffic. But as we look at inventory where we're at and where we're working, our glide path down, we feel very comfortable even given the current macros we're facing to put inventory in a good position.

Mark Smith

Analyst

Okay. And the last question for me, just, you know, personal protection. It seems like you're seeing some solid results there. I'm curious if you can share any thoughts around kind of the margin profile, as we think about burnout, taser, you know, lethal, nonlethal, if there's any real difference in that nonlethal personal protection margin profile versus maybe traditional carry firearms?

Jennifer Fall Jung

Management

Yeah. Personal protection has been great for us, and it is one of our strategic pillars. So you know, that'll be a theme you'll continue to hear on calls. From a margin perspective, it is accretive. The nonlethal is accretive to the category. You know? And right now, it's in at least Berna is in 117 stores. Taser not as many. But, you know, we'll continue to evaluate stores to put those in. But it's been a success, and we're glad to see it bring in a different customer base. I mean, we think that's one of the values of it. You know, you have a lot of customers coming in and buying it for other members of their family. Maybe their wife, maybe their daughters. I had a friend that bought four of them for his entire family. So, yeah, it's bringing in people that are just looking for something different that don't necessarily want something that's lethal.

Mark Smith

Analyst

Okay. Excellent.

Jennifer Fall Jung

Management

Thank you.

Operator

Operator

Thank you. And our next question comes from the line of Matt Koranda from ROTH Capital. Your question, please.

Joseph

Analyst

Hey, guys. This is Joseph on for Matt. Just kind of hop into your response on driving traffic for promotions in hunt and shoot. Is that the only lever that we have here to pull in terms of returning back to positive comps here? It looks like 3Q was down about 8%. Just anything else that we can pull to return back to those positive comps in hunt and shoot?

Jennifer Fall Jung

Management

Okay. Hey, Joseph. This is Jen. So our Q3 comp was a positive two. I'm not sure if I misunderstood your last comment. So we have been positive comping for three consecutive quarters. As we look forward into holiday, we're not leaning strictly on firearms ammo. That's more of a later on. I mean, holiday is a very promotional season anyway, so there'll be many promotions throughout the store. That's just something we are layering on that we didn't have as upfront in November or as in Q3.

Paul Stone

Management

Yeah. I think just to answer that, I mean, Hunt puts us for the queue as north of 5%. Hunt and shoot, as we define it, puts up over 5% for the queue. Clearly, that's the traffic drivers along with ammunition that helps to drive it, but also the attachment parts of the business too. Around optics and the different components and the total solution of the firearm piece of it. But the kind of the milk and bread is clearly firearms and ammunition to be able to drive people, and it really gives our operators the opportunity to be able to attach to increase the AOV and the UPT as well. So I think we'll use that. You've got ammo, like I said, we'll start seeing that tomorrow. Extremely aggressive. Prices on AMLO even our inventory is in great position, but it'll be a driver to be able to help us to attach increase the overall boxes, AOV, and UPT.

Joseph

Analyst

Got it. And just if you guys could give us any preliminary thoughts on margin expansion, just going into fiscal twenty-six. I know this current tougher demand environment sustains. Can we still deliver any margin expansion in the next year?

Jennifer Fall Jung

Management

We haven't quite given guidance on 2026, but what we'll be focused on really is efficiency and profitable growth. We will continue to look at our inventory and make sure that we are getting as much margin accretion out of that as possible. But, yeah, we're really focused on 2026 on our profitable sales growth and managing inventory and margins. And continue to look at our cost structure.

Joseph

Analyst

Got it. I'll leave it there. Thanks for answering my questions.

Operator

Operator

Thanks. Thank you. This does conclude the question and answer session of today's program. I'd like to hand the program back to Riley Timmer for any further remarks.

Riley Timmer

Management

Thank you for joining the call today, and thank you to all our passionate outfitters around the country for their commitment to Sportsman's Warehouse Holdings, Inc. Together, we look forward to providing our customers with great gear and exceptional service. Thank you all.

Operator

Operator

Thank you, ladies and gentlemen, for your participation in today's conference. This does conclude the program. You may now disconnect. Good day.