Joe Sardano
Analyst · Herbst Capital Management. Please go ahead
Well, I – when I – first of all, laser, the laser market is a very well established and mature market. There’s a lot of different laser companies out there and they all have multiple lasers. We have a target market that we feel we can address with customers who prefer the type of business that we’re offering today. In other words, doctors seemed to be reluctant to continue to have or allow companies to have their hands in their pockets. So something that is that they’re not happy with is having to sell consumables, they would prefer to be able to buy products that don’t have a consumable, much like with the SRT products are. We have a service element to it. That’s a consumable for us, but that’s the same type of a model that General Electric, Siemens, Philips, Varian all the bigger medical devices companies have and our doctors are seeing, are getting frustrate. And part of that reason is, if you look at the market that they serve, the services that they provide, whether it’s tattoo removal, hair removal, taking away fat, adding fat, removing wrinkles, or chins and things like that. All of those pretty much been commoditized in all of the various communities around the country. So if you call up 10 dermatologists in your area, they pretty much have the same pricing. So you’re looking at between $2,500 to feature hair removal or tattoo removal over the course of two or three various treatments within a few week period. With all that being said, if somebody spend $100,000 on a laser and then has to pay $680 for consumable to treat with that laser and they do 100 treatments a year, that $68,000. That $68,000 out of the physicians pocket. I think that we’re trying to put together a product that will allow those doctors to keep that $68,000 and, therefore, I think, we understand their business model, a whole lot better and I think that they prefer to want to work with us on that basis versus having to come up with the money for the consumable all the time. So that’s the target that we’re looking at and that’s something that we think is special and will be unique to our lasers.