Jeffrey Hirsch
Analyst · Sean Diffley from Morgan Stanley
Yes. Good question. So let me start with the second part. Look, I think we believe that there are opportunities to build an AVOD business around our 2 core demos on scale that allows us to do -- obviously, bring incremental revenue into the business in terms of a lower-priced tier with advertising. Also gives us some pricing power between our ad tier and our SVOD tier. And so we've gone out and looked at the industry, and we know from our consumer, what our consumers are watching on Starz, but leaving Starz and going to watch content in other places. And so we have a really good sense of overlap of consumer, both on an ad-supported basis and on an SVOD basis. And so that becomes kind of a list of content and a list of opportunity for us to build that way. And so we know that, one, the industrial logic around either building it or buying it is sound because we know that consumers will watch against both. We know that the churn reduction of putting that content into the Starz app without ads is meaningful to the business there. We know that we can drive price across the 2 products. And so we think there's a real opportunity there. And we've been in some good conversations with folks, and we'll continue to be in conversations. But as I've said repeatedly on the call, the industrial logic has to, A, work. We have to feel like there is an opportunity to really build a digital business on scale. And leverage has to be in the right place because we're not going to put ourselves in a position where we over lever the business just to kind of build that business. The core business is operating so well right now, and we are on a really good path to having a real massive step-up into equity free cash flow in '29. So the current value versus what we and the Board see in terms of the future value when you get into '29, we're going to be really picky about what we do because the core business is operating so well, and we're really not going to actually risk that execution to do something just for the sake of doing something. And then on the production side, look, I think we've learned a lot with Fightland. I think that went really, really well. I think we understand how to -- obviously, if you look at it on the air, I think it looks as good as anything that we've ever produced on television. Remind everybody that before the Lionsgate acquisition, we were producing our own shows in the first place. P-Valley was originally a Starz show. Hightown was originally a Starz show. Power was originally a Starz show. And so we always had, even through the Lionsgate years, a 20-person development team doing production. And what we've had to add is a production finance and production leader to overlook that, and we've done that. And so we feel good about that. With any first production, there's going to be always start and stops, and we've got to a really good place. And I would say that the average cost per Fightland is probably net $3 million an hour better than what we've got in our first year from the prior parent, which is really -- which is great on an 8 to 10 episode. If you do that multiple times, that's really meaningful cost savings. If you look at the cash content spend over the last -- from '25 to '26, it's come down meaningfully. I think the team has done a great job there, and we expect that to come down even more. And right now, we're kind of in the C block of the untitled Black Rodeo show in Atlanta, and that's going incredibly well. And so we -- obviously, we're learning, but we think we're doing a great job and the cost, the benefit of owning our own content and controlling cost is really starting to benefit the business. And then on the revenue side, you can see in the quarter, we've got one original and you're starting to see that line item really come to fruition. So as you get into '27 and '28, you should start to see meaningful revenue on the business.