Robert S. Sands
Analyst · Vivien Azer with Citigroup
Yes. Well, first of all, the vast majority of our portfolio, Vivien, is premium-plus. So value is not -- we don't really play in the value category at all, which is the under $5. Right now, we're experiencing market share growth across pretty much the entire premium-plus category. Our strongest growth rate now, and this is merely what I'm saying is really factual, our strongest growth rate now is in the premium category, which is the $5 to $8 range, and we're seeing really, really strong growth in pretty much 3 brands that are driving that big time, which is Black Box, Rex Goliath and Woodbridge by Robert Mondavi, Woodbridge being one of the largest brands in the entire wine business. So that's very positive. A really good thing is that we're seeing market share gains in the super-premium category as well, which is really kind of one of the key sweet spots of the entire business, so call it $8 to $12. And we have made some really, really good progress there with reintroductions of our brands like Robert Mondavi, private selection with new packaging and new products. A lot of our NPD is in that super-premium category with things like -- Simply Naked is a good example of that. So we're really seeing strong growth there as well, and that's important because that's -- we have the largest market share of that particular category. We're also seeing good market share growth in the next category up, okay, $12 to $15, which is the ultra-premium category where some of our brands like Clos du Bois play and some of our new products like Dreaming Tree, Thorny Rose. So really, in the main part of the business, $5 to $15, we're taking share across all of the categories, and we're growing well in all of those particular price points. Luxury, we continue to grow well in as well. And there, it's a really small part of the business. It constitutes something like 3% of the total business. It's important to us. We've got great brands. In some cases, we're a bit volume constrained. And in that segment, especially in the $20 and above, which is not untypical, but again, we're getting good growth out of that as well.