Robert Sands
Analyst · Judy Hong of Goldman Sachs
I'll let David answer part of the question. But I'd say a couple of things. First of all, with the kind of growth that we are having and that we're now predicting in the short-term, it's basically resulted in our deciding that it's prudent, given the lead-time -- the lead times to put more -- to start putting in place more capacity, okay? Why Obregon? We think that geographic diversification in Mexico is also a good idea. These states Baja California, Sonora, Coahuila all have different politics, and we think it's only prudent to make sure that we have capacity in a number of different places in Mexico rather than overly concentrating our capacity in one particular place, even though we don't see any problem or major problem, let me put it that way, in any one of our geographic locations. And then you also have to remember when we're -- when you're talking capacity, capacity is not -- we tend to talk about it in gross terms, right? 44 million hectoliters, which is, I don't know, about 500 million cases. And when I say that you've got to be careful, it's not just sort of the gross -- what we have to have is the capacity to meet our demand in our peak production months. That's how capacity is planned, because it's not even throughout the years. There's certain months leading up into the summer where we have our largest production runs. And therefore, our capacity is determined off of those peak months. So, it's just a process of us continuously reviewing where we are against our long, long-term plans, how we're doing in the near future, we -- and what we expect in the near future and what the lead times are in putting in place capacity. And so we make these decisions to stay ahead of the game, because -- and it's actually a fairly easy decision. I think I've said this probably in the past -- and that -- probably the worst thing that we could do is run out of capacity. So, if you start from that premise, given the growth in the business and the fact that the immediate-term prospects remain consistent with that, it makes sense to be putting in place this capacity, given the lead times, so that we don't run out of capacity sometime in the future, which, as I said, a whole bunch of perspectives, financially, customer service, that would be the worst thing that we could possibly do. So, it's really not a very hard decision.