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Transcript
OP
Operator
Operator
Welcome to Second Quarter 2024 Financial Results for Smurfit WestRock Conference Call. My name is Ellen, and I will be your coordinator for today's event. Please note, this call is being recorded. [Operator Instructions]. I will now hand you over to Ciaran Potts, Head of Investor Relations at Smurf Investor.
CP
Ciaran Potts
Analyst
Thank you, Ellen. This call will include certain forward-looking information regarding our current plans, beliefs and expectations which are not guarantees of future performance and are subject to a number of risks and uncertainties and other factors that could cause actual results and events to differ materially from results and events contemplated by such forward-looking statements. These risks and uncertainties include those set out in our earnings release and our filings with the Securities and Exchange Commission. These forward-looking statements are made only as of the date indicated, and except as required by law, we undertake no obligation to update or revise any of them, whether as a result of new information, future events or otherwise. In addition, today's call will reference certain non-GAAP financial measures. Definitions and reconciliations of these non-GAAP financial measures to the most directly comparable GAAP financial measures are included in our earnings release and our presentation as well as in our filings with the Securities and Exchange Commission and the U.K. Financial Conduct Authority and our reports available on the U.K. National Storage mechanism and on our website. Given time constraints in demand, I would ask that you keep the two questions and hold detailed modeling questions. I will now hand over to Tony Smurfit, CEO of Smurfit WestRock.
AS
Anthony P. J. Smurfit
Analyst
Thank you, Ciaran, and good evening, everyone. I am delighted to be with you this evening, and I thank you for taking the time to listen to this call, which is held together with Ken Bowles, our CFO. July 5 was a truly momentous day for our company and our stakeholders when we concluded the combination of Smurfit Kappa and WestRock. And then on July 8, when we commenced trading on the New York Stock Exchange with our primary listing Smurfit WestRock. And in doing so, we became the largest listed packaging company in the world. Interesting, you'll see from this slide, a picture of a gigantic corrugated bull, which attracted worldwide attention from everyone who saw it and posted it online. Not only this corrugated packaging highly interesting, creative and innovative, it is, of course, recyclable, renewable and biodegradable. The vision of our company is to be a globally admired business, dynamically and sustainably delivering secure and superior returns for all stakeholders. I think over the years, we have shown that we are well on our way to realizing this vision. As part of that journey, we've taken certain steps over many years. These include continuous investments, selective acquisitions, development of innovation and service for our customers and the extensive training and development of our people. Along the way, we have had many defining moments, including the merger with Kappa Packaging in 2005, its subsequent IPO in 2007, navigating the financial crisis of 2008 and '09, the successful defense of the unsolicited approach by International Paper and of course, the defining moment, not only for our company but also for the industry by combining with WestRock, all the while delivering outstanding operational and financial performance. The combination gives Smurfit WestRock the opportunity to give our customers world-class packaging solutions…
KB
Ken Bowles
Analyst
Thank you, Tony, and good evening, everyone. Turning now to Slide 10 at Smurfit Capital Group's Second Quarter 2024 Results, which are reported in U.S. dollars and prepared under U.S. GAAP. As outlined in the release, due to the timing of the completion of the combination of Smurfit Kappa and WestRock, the GAAP results for the combined company as Smurfit WestRock will be reported from the third quarter of 2024. These results, another strong set should be seen in the right context, which is against the backdrop of higher input costs, particularly OCC, but also before the expected recovery of those inflow costs to box price increases. As you can see, not only by the EBITDA outcome but also the margin of 16.2%, we are in excellent shape as we enter the second half of the year. And now just some more detail on those numbers. In the second quarter, net sales were approximately $3 billion or 3% lower compared to the same period last year, with the decrease primarily driven by lower average box pricing in our European business year-on-year. However, this was partially offset by an increase in group corrugated volumes of 3.1%, a $28 million net positive impact from foreign currency fluctuations and a $4 million positive impact from acquisitions. Adjusted EBITDA of the group was $480 million, with an adjusted EBITDA margin of 16.2% in the second quarter of 2024 compared to $556 million and a margin of 18.1% in the second quarter of 2023. In Europe, adjusted EBITDA decreased by 77 million year-on-year, $355 million in the second quarter. This decrease was primarily due to $143 million reduction in net sales and increased costs for labor, distribution and recovered fiber. However, these cost headwinds were partially offset by a decrease in energy and other raw…
AS
Anthony P. J. Smurfit
Analyst
Thank you, Ken. Just to remind everybody, as I said, the new Smurfit WestRock is a company that has a global leadership position in sustainable paper-based packaging products. As you can see from this slide, we cover every area that any customer, large or small would require, complemented by the best R&D and innovative tools in the industry, with a world-class R&D center in Virginia, and 36 innovation centers or experience centers solely focused on giving customers optimum packaging solutions. As you will have seen from the Smurfit Kappa results, we have delivered another excellent performance with the market now turning in our favor as we look forward. The current quarter looks like a low point with plenty of scope for both cyclical and structural growth as we recover and improve pricing and as we invest in the business in our usual disciplined way. As we conclude the Smurfit Kappa journey and embark on the next and exciting phase of our journey, I would like to thank our shareholders for the support they have given us through those many defining moments, which I mentioned earlier. To remind you what has made us the success that we are, we will continue to optimize our integrated model. We will continue to put customers at the center of every commercial decision. We will foster a broad-based performance-led culture that is decentralized in its nature, simplifying the business with quick decision-making and making every manager responsible for their own P&L treating capital as their own. As always, we will be measured, disciplined and returns focused in our capital allocation decisions, while keeping sustainability leadership at our core. As we drive this forward in the new Smurfit WestRock through a performance-led culture but never at the expense of our core values of loyalty, integrity and respect and of course, safety at work. These values have delivered and will continue to do so on a much bigger platform. Smurfit WestRock has the right market position, the right products at the right time and most importantly, the right people. 2024 through the creation of the global leader in sustainable packaging marks the next and most exciting phase in our journey. Thanks for taking the time to listen to this. And now we will turn it over to you to ask any questions that you have. Thank you, operator.
OP
Operator
Operator
[Operator Instructions]. We will take our first question from Charlie [indiscernible] in BNB Paribas.
UA
Unknown Analyst
Analyst
Congratulations, first of all, for closing the deal and listing. I had two questions, so I had plenty, but I'll limit myself to two. The first question is, apologies for the short term is, but Tony, in your remarks, you said you thought that the current quarter looks like a cyclical low point. So I just wanted to clarify, were you talking now about Q3 or Q2? Do you think that Q2...
AS
Anthony P. J. Smurfit
Analyst
Q2, Charlie, we really expect -- we expect price rises to be following through in Q3 and Q4 and those box prices to be moving forward in Q3 and Q4 and into next year. And so clearly, with the paper price increases that are already in the market place on the assumption that nothing bad happens in the world, to say that seems to be the low point. There is one question mark that we have to just continue to look at is some of the maintenance downtime that is in new WestRock -- sorry, in old WestRock, I should say legacy WestRock is substantial in the second half, but we still think that, that should be dealable with as we look forward.
UA
Unknown Analyst
Analyst
Then just looking a little bit further forward. At this stage, what would you envisage could be the combined run rate for CapEx for the new business, particularly as we think into the full year 2025.
AS
Anthony P. J. Smurfit
Analyst
It's a little bit early for us to button that down, Charlie. I mean, as we've said before, there is some things to be done in legacy WestRock. I mean Smurfit Kappa is in very good shape, although we do have some expansion projects in things like our bag and box business, which is doing very well. We do -- we are going through legacy WestRock now as we're starting to get into the weeds a little bit. But as I said, I think to you, we've been very happy with many of the things that have already occurred in legacy WestRock. There are still some things to do, and we just need to check those out over the next quarter or so before we'd be definitive. But it won't be a million miles away from the model, profit is a bit less than the year 1. And as a couple of projects we're still looking at over as to whether or not they make sense. But overall, I would say, very happy with the asset base that we've seen some things to fix, but WestRock had already done quite a bit of it, especially in some of the converting areas.
OP
Operator
Operator
We will take our next question from Justin Jordan, Davy.
JJ
Justin Jordan
Analyst
Thank you. Again, well done clearly on the merger, many decades in the planning and well done the execution thus far. I've got, I guess, two slightly related questions. Firstly, Ken, you talked about old Smurfit Kappa having a sort of target leverage ratio of 1.5 to 2x net debt EBITDA. Can you give us any early thoughts on what target netted EBITDA we should be thinking about for Smurfit WestRock going forward? And secondly, related to, I suppose, Charlie's question on CapEx, I just wanted to clarify, clearly, old Smurfit Kappa had CapEx guidance for calendar '24 of about EUR 900 million or approaching USD 1 billion and old WestRock as it were had CapEx items of $1.2 billion to $1.5 billion. So that would imply a pro forma CapEx of something in the neighborhood of $2.2 billion to $2.5 billion. Is that the sort of ZIP code share we say we should be thinking about? Or is there anything in particular you want to call out positively or negatively within that range?
KB
Ken Bowles
Analyst
No, I think I'll take the second one first. I think you're probably right, certainly for the remainder '24 to kind of keep the back on the run rate. As you know, we are coming to the end of our kind of 4-year capital program. WestRock, as Tony said, has done a lot of good work. Our normal cycle will be through October and November. We start to look at budgets for '25. And then in February '25, we give you a very clear size of what we think the CapEx requirements would be for '25. And then beyond if we think that's relevant. But for now, I think you're not going to be a million miles away if you kind of stick to that kind of [ zip phone ] in terms of numbers to keep it really simple. On the first one, I suppose, look, on a kind of simple pro forma basis, we started off about 2.5x. I don't think that's necessarily reflective of the enhanced business profile or reach. I think it's in the rating agency world Smurfit WestRock, while both being investment-grade companies is a new issuer in that sense. So I think if you like, the ambition is to be below where we currently are. But again, all in the fullness in times in terms of when we can sit back and look at that kind of broader plan. But I think if you like out of the box, strong investment-grade credit rating, we're clearly the ambition to be north of that and that -- clearly that means sub. Sub, where we are now, if you like out of the box is 2.5x. But again, it should be able through the year-end, give you better clarity and more target on that.
OP
Operator
Operator
We will take our next question from George Stafa, Bank of America Securities.
GS
George Staphos
Analyst
Thanks so much, everyone. Congratulations again on the transaction. Two-part question, Tony and Ken, recognizing it's early days. As you look at the Legacy corrugated and consumer businesses of WestRock, recognizing that a lot of good work has already been done by David and Alex and the prior management team, which of those two businesses is already more closely aligned to the Smurfit model, which of those businesses have maybe more opportunity to track to the Smurfit model over time to create opportunity. Relatedly, how do you feel about the systems and information that you're getting regarding WestRock? Are you getting the data, the analytics that you need? And It wasn't that long ago that WestRock had some issues in terms of its information systems or ransomware. How do you feel about the state of systems there? Thanks so much and good luck in the next period.
AS
Anthony P. J. Smurfit
Analyst
Thank you, George. I'll take the first one. I think there are elements of both businesses that are very similar or will track with our businesses. I mean, if you take the CUK business, it's fully integrated or practically fully integrated and is a very good business. And that's -- the thinking and the mindset is similar to ours. Much of their corrugated business is in line with us. And obviously, some of the synergies that we're going to get is going to make it an even more integrated business. There's still some work to do, George, and some of the legacy corrugated box plants in legacy WestRock due to some of the takeovers they have taken -- they've done. So there's some work to do in the corrugated business there still. With regard to one of the things that is an open question in a sense is SBS board because they're not -- they don't really integrate forward fully in that business, and we need to figure out over the course of the next little while is how to do that. If it's possible to do that, what is our market positioning in that. As you know, there's a lot of movements in that space with regard to a couple of acquisitions that have just been made by others in the space though. So that's something that is a little bit away from where we sit in our legacy -- in our legacy corrugated businesses and our specialty businesses. So that's something that we're going to have to take a look at it. But they do have reasonably good or good assets in that area, so I just need to analyze that over the next period of time. So and to figure out where that market is going, frankly.
KB
Ken Bowles
Analyst
George, on the IT systems one. I think first, you mentioned the cyber attack that WestRock had a couple of years ago. I think it's fair to say that the team in WestRock responded fairly strongly to that in terms of the security architecture that they put around the organization following that. And I mean, the simplest evidence of that is that we both get third-party assurance on our security frameworks and both of us have a NIS score, which is well above the average for paper packaging and quite well set. So from that perspective, they've clearly invested in the security architecture. From a broader systems perspective, I suppose there is a bit of work to be done, simply because Smurfit Kappa has had an SAP ERP environment since 1998, in reality. So whereas WestRock was really only beginning that journey in terms of 1 ERP system, and they had chosen SAP S/4HANA as that system and had Smurfit Kappa for the next phase. So there are no burning platforms in terms of accounting systems or data systems within WestRock. I think it's as much what Tony talked about the decentralized model. And if you like, aligning the kind of rollout and transition to those IT systems following the operational model, who can support the best. But in the interim, access to data, the roll-up of data, the aggregation data, not an issue given the current systems in WestRock. But clearly, as we begin to kind of redefine and define that operating model. The IT systems are far behind, we'll make that process more efficient. But a lot of commonality systems, which is a great starting point and clearly two projects around the next version of SAP S/4HANA, which means that certainly there's a lot of good work already done on both sides of the organization in terms of the next phase of IT deployment.
OP
Operator
Operator
We will take our next question from Lars Kjellberg, Stifel.
LK
Lars Kjellberg
Analyst
So coming back to what you just said, kind of about the centralized operating model, which is obviously something that's been very successful at Smurfit Kappa and a few years ago, WestRock did the opposite centralizing that. What sort of actions are you taking to roll out your sort of your business model into the legacy WestRock system? And what sort of time frame would you have us think about that? And also on the metrics of value-based pricing on your commercial success in boxes in Europe, what are the opportunities you see in the U.S. to get to that same stage where you, in a way, sort of take away the strong link between containerboard and corrugated in the U.S. business as you have to a degree, at least on the European side?
AS
Anthony P. J. Smurfit
Analyst
Let me take the second question there, Lars. I mean, I would say that we have a very strong link between containerboard and corrugated. There's -- that's why the integrated model works for us. What we intend to do is have a very clear focus on unit profitability and empowering people to ensure that they are able to make their own decisions. But overlaying that with some centralization. I mean, there is no question that we, in Europe, and they were in the Smurfit WestRock, we'll always have some centralized functions that are important to support the local businesses. And that could be in areas of purchasing. It can be in areas of pan-European or Pan-American, our global accounts. There is a legal accounting. There are things that are very, very important to give to local management. But at the end of the day, at the heart of it is to empower local management to develop businesses in their own areas to deal with their own issues, in their own area and become profit centers. And that's what has worked for us. through decades. And frankly speaking, when I -- the number of facilities I've been to in legacy WestRock are very excited by this because that's where a number of the operations came from, whether it's Southern Container, Midwest Eco, Gandhi, those operations were very focused on central -- decentralized profitability. And I think that's -- that's going to be a very good thing for the organization and very good thing for profitability. And ultimately, yes, that does bring higher margins and higher profitability because you go after more local accounts and you look after local accounts rather than just centralized big accounts. And that unleashes entrepreneurialism, which we intend to do. We won't get it right in every factory, not every manager is going to be able to make that transition. But as I say, what I detect so far is huge enthusiasm for everybody for this kind of model.
KB
Ken Bowles
Analyst
Yes. I think, Lars, look, a lot of questions are wrapped up in there. I think it's about full income statement responsibility rather than the idea that your purpose is to kind of cost push into the box band. So -- but it's not a model that's new to legacy WestRock communities, the model they had in place. So the journey to kind of total decentralization is not that long and not fully complete in lot of areas. So it's not that the model is not understood that that's the people who will remember it, but it's about as Tony said, it's getting around the place and pushing that down and getting access to the data. So -- and if you like, understanding that the role of the central fund is to support around capital allocation and takeaway, if you like, take away the pain of governance, compliance and those things in the operations allow the operations to do what they should be doing, which is making paper consumer packaging and boxes. In terms of the second one, I think Tony wraps over up there, too, which is that certainly price over volume in reality, you know the journey we went on there around, if you like, proven to our customers, where we could add a to the chain. But we have to demonstrate that. And I think it's around innovation. I think it's around the ever increasing push for sustainability and where we can kind of fit into our customers' pictures around all those things. I think they're relatively new in the U.S. context, particularly I think are at ESG and where that sits. I think particularly within that Scope 3 emissions and where we can really play a part, particularly in the FMCG space. So I think the passion and journey is not that -- going to be that dissimilar from what we've seen in Europe. I think a lot of it that was around, again, like we had to do with the European model is proven out in terms of the tools, technology, data, experience centers, innovation centers, which WestRock also have and showing that value to our customers. And by that, coming through margin as we've made it coming through in Smurfit Kappa.
OP
Operator
Operator
We will take our next question from Philip Ng, Jefferies.
PN
Philip Ng
Analyst
Looking forward to working with you going forward. A lot of opportunity here. Tony and team, you guys talked about how you want to run it locally, empower local box managers to kind of help us contextualize how that ramp will happen, call it, the next few years, Appreciating the ERP system, there's work to be done on the harmonization. Those things are usually a little bumpy out of the gate. So is there any disruption that we should be mindful in terms of the P&L impact, what kind of investments you have to make on the box side. And then from a people standpoint, this is a big cultural shift. Is there a big step-up investments in the sales force and kind of realign the KPIs. So a lot to unpack, but just kind of help us contextualize and think through how this ramp and integration is going to progress next year.
AS
Anthony P. J. Smurfit
Analyst
Philip, I think, as I said, there's already a lot of enthusiasm and a lot of the legacy people within the companies are attuned to what we are doing and excited about what we're doing. So I think, I don't think it's going to be as big a cultural shift as you are mentioning there. I think -- as I said, we've seen over 100 operations now, and there's a degree of really big enthusiasm for what we're doing and what we're going to do. And we've already started some of the dismantling of some of the issues that are centralized and pushing them back to the divisions first and then ultimately down to the local level. So this is not going to be a massive cultural change for a lot of people, for some it will, and some people will get on the journey and some people won't. And that's just a fact of the way we're going to run the business. I think I think with regard to the investment that will be needed, that investments are already in there, so to speak. Obviously, there will be some more investments to be made, but they'll be based upon where we can get the best returns and the best opportunity for developing the business on a local and integrated way. And that's what we've always done, Philip, and that's what we'll continue to do. So I don't think it's -- a lot of it is a very exciting journey for our -- for these people.
KB
Ken Bowles
Analyst
Yes. I think Philip as well, just under the [indiscernible] point, haven't spent many years in many roles on the SKG side implementing IT systems. I think the one thing that you always need to be mindful of is not disturbing the business because the reality is, as my colleagues will remind me, our job is to sell boxes, it's not to put in IT system. So what we will do is to follow and support the business with as little disruption as possible. But that may mean, it takes slightly longer than we might like, but it's about making sure that the business does what the business has to do because that's the most important thing. And kind of like I said earlier, there's no burning platforms in WestRock. So those systems can run quite happily and we can manage with them for a good period of time. But I think ultimately, the idea of this is these programs and projects, which are bumpy or dead right, should happen with this little noise and disturbance to the online business as possible. That's always the goal.
PN
Philip Ng
Analyst
Got you. You guys mentioned there's work to be done in certain pockets of the legacy WestRock and harmonize, Smurfit and WestRock collectively. What are some of the areas that you see the best opportunities to really unlock value? Is it the mill side? Is it in the box side? Just give us a little more perspective in terms of the opportunities there. And then the $400 million synergies, what are the big buckets and how that kind of phases in?
AS
Anthony P. J. Smurfit
Analyst
Well, I think on the -- I'll leave Ken talk about the synergies. But on the operating side, there's a bit of both, to be honest. I mean, we are going to continue to look at the mill system and make sure that we optimize that mill system with regard to the supply chain, make sure that the mills run the grades that suit them like we do in Europe, make sure that the whole organization is focused on ensuring the lowest cost to the box plants from the integrated mill system and obviously, with the synergies that we're bringing in the mill system, I think that's going to be -- that's going to allow us to do that even better as we go into the second half and into the next year. With regard to the box system, there's just a few legacy box plants that really, I would say that we just need to develop out to make sure that they are either going to be efficient box plant or they won't be existing. So we just need to figure out which ones those are. But as I say, the legacy WestRock business has already been doing quite a bit of that. And we're going to continue on doing some of that maybe put a little bit more speed as we move forward.
KB
Ken Bowles
Analyst
And on the synergy number, if you track back to the presentation back in September, Philip, you have a lot of detail, but broadly, one of the biggest focus there was around paper integration, if you remember that Smurfit Kappa was short about 400,000, 500,000 tonnes in -- our Latin American business. And we bought some of that paper from WestRock but not all of it. So a good chunk around paper integration. A lot of the other synergies, and they're all remember, cost synergies. There's no real revenue synergies in there. A lot around logistics and distribution, particularly around the overlap and cross between both organizations simple things. Where WestRock would have ship paper to Europe and held an external warehouses, we clearly take that into our own locations now and kind of save the cost there, which can be quite significant. So the presentation back to September gives you glorious detail, but suffice to say that of those books, the biggest one is integration of paper, which was always our strategic priority in the region anyway. And just to remind you that the run rate of those is to be done by the end of 2025.
OP
Operator
Operator
We will take our next question from Gabe Hajde, Wells Fargo.
GH
Gabe Hajde
Analyst
I wanted to start, I guess, with global paper and similar line of questioning as Mr. Staphos, as you evaluate that segment, I'm assuming that a portion of that is what you're talking about here in terms of forward integration. But maybe the decision tree and how you think about increasing vertical integration across the corrugated system or coming to a conclusion that maybe a mill is better served or more valuable for someone else versus yourself?
AS
Anthony P. J. Smurfit
Analyst
Yes. Gabe, I think when we look at it, I don't see a particular forward problem going forward with corrugated papers and corrugated paper for corrugated. So I think if you take kraftliners and white tops and mediums out of it, I think then we then look at some of the consumer grades and specifically SBS. And that's something we just need a little bit of time to evaluate. I think there's a very good market for SBS. The question is how good is it going to be? And that's something that we need some time to evaluate I think that others are betting on the space and some are not betting on the space. And as I say, we'll look at it and decide over the next little period of time. But it has been a very good business for legacy WestRock in the past and highly profitable and something that, obviously, if we can see a way to integrate forward more and developers than we will. And if it doesn't -- isn't in that scenario, we'll reevaluate and look at it. But at the moment, I would say that it's part of the team, and we'll continue to look at it as we as we get to know the business a bit better.
GH
Gabe Hajde
Analyst
Appreciate it. And I guess for the second question, your key learnings in running your North American system, there's a lot of shake up right now in terms of maybe how corrugated businesses are managed and run. When you look at the -- maybe the food value chain, specifically our food and beverage value chain over in Europe relative to the United States, there's a little bit closer linkage, I think, for merchandisers over in Europe versus the U.S., do you see that as maybe an impediment to executing kind of some of this decentralized approach or value-based selling to your customers or more as an opportunity?
AS
Anthony P. J. Smurfit
Analyst
No. I think, Gabe, I think it's a huge opportunity. I think when you look at the innovations that we brought to our customers who are many of the same customers in Europe as they are in the United States and you look at the innovations that we brought to them in Europe. A lot of them want the same innovations in the United States, and that's something that we will. It doesn't -- it's not a magic wand. We can't just come over and spring some dust in the United States, and everybody is going to change their way. But we are going to bring our tools and our innovation to our sales force. And over time, we will sell much more on innovation and value than going after transactional type business. And like others in the space, I mean, it is funny how other people have been copying what we are doing. Like others in the space, we will be looking to make sure that we extract value from everything that we do. I mean the last thing I want to be doing is putting in new machines and running lousy workovers, because that's just the way -- just a full adherence. So we have always in Smurfit Kappa looked at profitability of accounts and ensuring that we are able to make money on them or if we don't make money on them initially, if we -- if we cannot turn it into making money on it, we leave those accounts there because then you're just being busy fools. So that has been the way. That's why our margins have grown over time. We make sure that we offer value for our customers. we make sure we give them innovation. But if we don't get paid for it, we then don't do it. And that's what we've been doing for a long period of time in our history, and that's what WestRock will do. So that's a very clear strategy of ours and will be to make sure that we get paid for the great work that we do.
OP
Operator
Operator
We will take our next question from Gaurav Jain, Barclays.
GJ
Gaurav Jain
Analyst
Good afternoon or good evening. So two questions from me. One is that if I look at your last 12 months EBITDA, it's $4.5 billion. I think if I combine the peak EBITDA of both the companies, it was around $5.5 million, we had a long-term plan laid out by one of your key competitors, which is talking about doubling EBITDA over the medium term. So can you frame the long-term opportunity here? And I'm not asking for guidance, but how high can this $4.5 billion EBITDA go in the medium term, assuming sort of normal macro conditions?
KB
Ken Bowles
Analyst
That's the question for the 11:00 at night in Europe. Look, I think the long-term ambition has kind of been wrapped up in a lot of what we said today. I think as we start this journey, we started off with two organizations that have had quite different paths where we get to in the sense that we're coming probably at the end of our last capital cycle. And by that, the WestRock team are coming through their capital cycle, a lot of go to work done. But also, fundamentally, I think at a point in the cycle, if you like, from where we sit and join together, you can consider on the lower points in terms of where pricing is. I think even if you look back from when we did the deal to where we sit now in terms of -- we talked about it, and Tony specifically talked about at the year-end and quarter 1 around the unsustainable levels of paper pricing, for example, in Europe and where companies have got to over the last couple of years. And since then, we've seen not only a kind of push on paper prices, both sides of the Atlantic, but quiet clearly a significant step up in OCC as well. So the backdrop conditions as we begin the second half of this year and further on are clearly better. Clearly, also the backdrop for recovery of those shoe box pricing is better through the second half and indeed, what that clearly means to '25 and beyond. But I think we haven't even begun really to knit together what the total long-term opportunity of Smurfit WestRock is. I think though, we've got two companies that are culturally aligned in terms of how they go to the market commercially. I think…
GJ
Gaurav Jain
Analyst
Sure. Thank you. So my second question is that, so we'll get the first quarter next time for the combined company. So what would be the metrics on which you would guide on a quarterly basis? Or you would not guide at all? Or would it be something like an adjusted EBITDA number or free cash flow or EPS. What is going to be the key metric?
KB
Ken Bowles
Analyst
We haven't kind of settled on what -- the key metrics are probably the ones that you see in this release. In reality, we've tended to focus on Smurfit Kappa on EBITDA, clearly, the margin quite specifically. And indeed, both organizations traditionally have been strong free cash flow generators. I think whether we guide on a quarterly basis or annual is to be decided, but I think generally, we've always guided annually because I think it gives you a better view for the year and you stop getting trapped into the weeds of the kind of quarter-to-quarter analysis and allows you to focus much more on the longer term and much more thematic drivers of an industry rather than getting caught up on the kind of [ menu shape ]. But all three decided and played out.
OP
Operator
Operator
That is all the time we have for question-and-answer session for today. So I will hand you back to Tony Smurfit for closing remarks.
AS
Anthony P. J. Smurfit
Analyst
Yes. Thank you, operator, and thank you all for joining us today. I think we have put together an incredible company. This is going to be a company that will deliver great results as we go forward. And this is a company that is going to be a company that is a leader in its field. It's a company that has got really great people. It will have great assets and it'd be incredibly uniquely positioned at to deliver superior returns along with our vision as we go forward. So thank you all, and thank you for your support. It was a momentum day this July 5, I should say, and we look forward to continuing to deliver for this company going forward. Thank you all for joining.
OP
Operator
Operator
Thank you for joining today's call. You may now disconnect.