David J. Aldrich
Chief Executive Officer
That's a great question, Vivek. So the way we look at that is that our customers today are, as you can imagine, really struggling with all the shielding and interference and filtering problems created by so many bands. And really, it's quite impressive to see this level of complexity given the current consumption requirements, the battery voltage issue, size, real physical size. And so what our customers are jumping to as quickly as we can provide it, as the industry can provide it, is some way to preserve performance as measured by battery talk time, among others, while at the same time just enabling the number of bands. So we see a steady march where each successive generation, for the most part, in general, has higher dollar content. That doesn't mean higher content per band. So the way to play this is we're able to integrate where we have some relatively modest incremental cost as we add more functionality, but our customer gets the value of not having to replicate the cost for each discrete band. So we get more dollar content. They get a more affordable band. They get a more integrated device, which takes up less size, and most importantly, consumes no more current or less current, hopefully. So the game is very much thinking of microprocessor business, right? We're adding functionality, which is keeping us ahead of the overall ASP curve, while adding value, enabling them to have more complexity that they can afford, that the market can afford. Now the fact is, as we said in the prepared comments, the ability to do that is limited to a very small handful of suppliers, which is very, very good for us, stable for pricing. And as Liam mentioned, we're adding a great deal of more content. We really love the fact that now when we go to an engagement, it's not just a multimode PA with discrete bands of LTE bolted on, it's an Antenna Switch Module, it's a 5-gig PA module incorporating backward compatibility to 2.4 on WiFi, it's a GPS product. And this is not a dream of ours. We're doing that right now. You're going to see products today that you can buy on the shelf that have all that content of Skyworks, unheard of a year ago.