Tom DeByle
Analyst · Chris McGinnis with Sidoti & Company
Great question, this is the major consideration, as we look at this, would we alienate any customers, as we did this. What we've discovered is, just as we mentioned in previous quarters, that this is something of OKI Electronic had wanted to explore, but was unable for variety of reasons, would - that other corporate priorities and things. Now, another part is for the Standex, we had planned that the opportunities for sensors would start to ramp up next year. We didn't plan anything in the first year. Because we wanted to get to know the channels in the markets, but we know it was out there somehow. In fact, we have a healthy list of sensors, we're already quoting. And the reason this work, it's happening so quickly Chris is, the Standex Electronics Japan, the company we acquired, nearly all of their sales go through distributors. And distributors in the countries, imagine a distributor selling a reed switch, that goes into a level sensor. They're selling a $0.07 switch to a small sensor company that designs this sensor. And that sensor business then is selling for a $2 sensor to the OEM. Our distributors now, as they hear about our opportunities out there, if they ask us to quote this sensor, so, they've an opportunity to sell a $2 sensor, instead of a $0.07 switch. So, we're finding our distributors are bringing us a lot of sensor opportunities, because their incentives are aligned with our priority, so, I was out there, just a last month and was pleasantly surprised to see how rapidly this list of sensor opportunities is growing.