Paul Manning
Analyst · Sidoti. Please go ahead.
In Europe, we're in the eighth inning. It's probably, I don't know, where – they just finished the top of the ace on that one. In the Americas and in Asia Pacific, we're in about the third inning. So nobody's quite gone to get a hot dog yet, but, right, they're thinking about it. So we're maybe about third of the way through this thing, which is to say about 30% to 35% of the products on the market right now contain a natural color solution, or I could say even more broadly, a non-synthetic colored solution. We do not expect any sort of legislative mandate from any jurisdictions outside of Europe, which is to say, this will continue to be a long burn. It'll continue to be a consumer-driven trend rather than a government-mandated law, as we saw in Europe. So I think the prospects are quite good. We had an outstanding year in natural colors. We were up 8%. We won many of the key market conversions. But with our very, very strong number one presence in food colors, we have access to a great many customers, not only those big multinationals, but also a lot of these B and C customers who are very, very aggressive about utilizing natural colors in their solutions. And so that's going to continue to be a real nice growth engine for us. Even in the fourth quarter where there was a lot of slowdown in a number of markets, we were still up 4%. So we have a very, very good business platform there, very technically driven. There's still a lot of activity around replacing titanium dioxide. The good folks of California are trying to outlaw caramel in many applications. In fact, they actually have in Proposition 65, so there's lots of opportunities for us to replace caramel. So very, very good trends there for our business. And we think, as I said, that's going to be a real hit for us and continue – and it's been a real hit for us, and it's going to continue to be that way. One other trend I would note in Europe, you'll hear this term coloring food stuffs, just think of that as kind of a more natural version of natural colors. We can – some other time, we can get into the regulatory nuances of what I mean by that, but that would be the next wave that we see in Europe. And that's really been underway for several years, but that continues to pick up speed. So that means that there's still very good growth prospects for Europe. Even though Europe is in the 8.5 inning on natural colors, they're probably like – they're just sort of singing the national anthem, and they're sitting down for the first inning on coloring food stuff, I would say.