Yes, I think, well, first of all, the raw material impact of a synthetic color on a typical packaged product is exceedingly low. For most CPG companies, the expense is in the marketing, the distribution, the packaging. Raw materials are a very, very small part of that cost picture. And within those raw materials, synthetic colors it's almost, well, it's an even more substantially lower impact to that finished product. So it's nothing to blink at to have 10x that potential cost rise. But nevertheless, it still pales in comparison to other raw materials that CPG companies may be spending their money on. So that said, as you think about our profile financially, yes, you may see, you will see an increase in revenue, an increase of volume that Sensient would sell to match that synthetic color. So you may see a little bit of erosion on the gross margin for that product sale compared to a synthetic color sale. But on a relatively fixed SG&A base, you would see consistency at the operating profit margin line. So in conclusion, revenue would be up, gross margin could be eroded a bit, but operating profit margin would be stable. And so that's a little bit more background on my comment, but a very, very important question and very, very important consideration. And so this is why I say things like, this is a great opportunity for Sensient because it's a really technically strong challenge. There's a lot of supply chain and regulatory, all sorts of different, this is not just, hey, your raw material costs X and his costs Y, so I'm going to buy his. That's the real basic part of the natural color market. We don't really play in that area. We play in the more innovative, engineered products within the market, customers looking for the exact match. And so we can drive a lot of technology and really build that moat, so to speak, in our commercial interactions in the market.