William J. DeLaney
Management
Yes, I think, John, what we have to do is focus on the micro environment. So the macro -- we've talked for a while now, you're very familiar with us and this industry. What I tried to lay out in my prepared comments is that we still think this industry is going to grow at modest levels, 1%, 1.5%, 2% maybe, but there's going to be some peaks and valleys and we're in a little bit of a trough right now, especially on the restaurant side. Last year, we saw more growth. First half of this year, we saw more growth. So I think the key is these strategic initiatives that we've been discussing, and this is where we're going places where we haven't been before. So it starts with the customer, John. We have excellent service levels out there in terms of how our MAs provide support to their customers, our on-time deliveries, we're in stock, all that type of thing. We perform at a very high level. Now from the customer's perspective, probably the other guys have gotten better over time, so that gap isn't as big. But in reality, we're compared to how we did last week. So we need to continue to do well operationally from a basic service standpoint, but we need to also differentiate ourselves more and more. So it starts with better understanding what's important to the customer. And we've got some good work going on there with Bill Goetz and his marketing team. I think that will take us to some segment work, where, when you look at that 1% to 2% growth, probably most of that is going to come in ethnic segments, and we're going to have to continue to strengthen our ability to focus in on those groups, focus in on certain geographies where we have a lot more upside from a market share standpoint, that type of thing. We believe category management over the long term will be very good for our customers and for Sysco. And again, we're approaching that in a very balanced way, both from a growth and from a cost savings standpoint. And Sysco Ventures, while it's still very much in its development stage, we're hoping to have a platform in place there soon, where we can augment our product offerings with several services and technology-based business solutions that should create greater traction with our customers as well. So when -- again, when I talk about we've got a proactive strategy for a new world, a new environment, those are 3 or 4 of the things that I'm trying to focus on.