John Stephens
Analyst · Bank of America. Go ahead please
So, the first thing with regard to the $1.5 billion, we are making real progress on our content cost savings. We are getting those from new content - contract negotiations; as well, quite frankly, as the fact that our base is shifted more to DTV, and we get that from the existing contracts. Two, we got a lot of it from our headquarters advertising the traditional things you find with headquarter companies merging together - those savings in professional fees and contractors in consulting fees settings - we are getting that. And then we are seeing some savings, and we would expect to see more as we go through not only on the expense side, but on the cash flow side from aligning vendor contracts, best price of both companies' contracts, and best payment terms. So those are what’s underway. We've been at this almost 9 months now, or a little over nine months, and it’s going relatively well. We’re encouraged, not only that we are going to meet the $1.5 billion run rate, but that we have the opportunity to exceed it. So that piece of it, David. I think the first thing on the 3 million unlimited, those are the customers that are buying video from us. Many of those customer, most of those customers, were already buying a video product from us. So you can imagine when they buy the video, when they buy the wireless, and they often buy the broadband, these are some very high ARPU customers, and customers that are very valuable long-term to us. And so, giving them this opportunity to use our services any time, any place, where they live and work is very positive for them and creates not only satisfaction for them, but also high value for us. It also has added some video customers. We have been able to use this as an opportunity to add video customers for the wireless customers who want to get this opportunity. Secondly, we are still in the learning stage of it. But we are still finding that 80% of our video traffic, or some number like that, is on Wi-Fi or it gets offloaded very quickly. So, while the impact is convenience for the customers, so far, it looks like it is going to be a manageable exercise for us. We are continuing to evaluate it, and we’re going to continue to learn. But the common place where people use this video still allows us to have Wi-Fi supplement for it, and that is providing us some measure of opportunity for success. But the real issue is when the customers are paying us for all those services, it makes real sense. We can really get comfortable with offering the unlimited. So far, it is working well.