Earnings Labs

Molson Coors Beverage Company (TAP)

Q1 2023 Earnings Call· Tue, May 2, 2023

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Transcript

Operator

Operator

Good day, and welcome to the Molson Coors Beverage Company First Quarter Fiscal Year 2023 Earnings Conference Call. You can find related slides on the Investor Relations page of the Molson Coors website. Our speakers today are Gavin Hattersley, President and Chief Executive Officer; and Tracey Joubert, Chief Financial Officer. With that, I'll hand it over to Greg Tierney, Vice President of FP&A, Commercial Finance and Investor Relations. Please go ahead.

Greg Tierney

Management

Thank you, operator, and hello, everyone. Following prepared remarks today from Gavin and Tracey, we will take your questions. In an effort to address as many questions as possible, we ask that you limit yourself to one question. If you have technical questions on the quarter, please pick them up with our IR team in the days and the weeks that follow. Today's discussion includes forward-looking statements. Actual results or trends could differ materially from our forecast. For more information, please refer to the risk factors discussed in our most recent filings with the SEC. We assume no obligation to update forward-looking statements. GAAP reconciliations for any non-U.S. GAAP measures are included in our news release. Unless otherwise indicated, all financial results the company discusses are versus the comparable prior year period in U.S. dollars and in constant currency when discussing percentage changes from the prior year period. Also, U.S. share data references are sourced from Circana, formerly called IRI. And further, in our remarks today, we will reference underlying pre-tax income, which equates to underlying income before income taxes on the condensed consolidated statements of operations. With that, over to you, Gavin.

Gavin Hattersley

Management

Thanks, Greg, and thank you all for joining us this morning. When we reported our 2022 results, I said our ability to grow the top and bottom line was neither an anomaly nor an accident. It's the result of sticking relentlessly to a clear strategy. I also said our North Star is to deliver sustainable long-term top and bottom line growth. And while we remain cautious about the consumer outlook over the course of 2023, so far this year, we have continued to deliver. In the first quarter, we grew the top line by high single-digits, and we nearly doubled our bottom line. These are clearly strong results following a strong 2022 as well. But I would caution you not to simply apply this growth rate to the entirety of 2023. Certainly, the fundamental strength of our business was a driver in our performance, but we also benefited from the lapping of Omicron-related restrictions in some of our markets and particularly strong pricing in all of our major markets compared to the prior year period. These drivers were expected. As a result, we are maintaining our full year guidance, and Tracey will go into more detail on that shortly. Importantly, the fundamentals of our business are strong. We're growing revenue in both business units and across our iconic brands. And our above premium innovation across the Americas and EMEA and APAC is truly changing the shape of our portfolio. So we see reasons for continued caution in the broader consumer landscape. As you are all aware, the consumer packaged good industry remains impacted by rising interest rates and global inflation, both of which persisted into the first quarter. And while we are still not experiencing meaningful trade down in our U.S. business, we have seen consumers shifting away from midsized…

Tracey Joubert

Management

Thank you, Gavin, and hello, everyone. In the first quarter on a constant currency basis, we grew net sales revenue 8.2% and underlying pre-tax income 82.8%, while continuing to invest in our business and return cash to shareholders. While we remain mindful of the dynamic global macroeconomic environments and beer industry softness, our first quarter performance coupled with a strong foundation we have laid over the last three years provide us confidence to reaffirm our 2023 full year guidance. This guidance would mark another year of growth on a constant currency basis, delivering on our goal of sustainable top and bottom line growth. Now, let’s talk about some of the drivers of the first quarter performance. Strong global net pricing due to rollover pricing benefits from higher than typical increases taken in 2022 and positive sales mix from premiumization and favorable geographic mix across both business units lead to 8.4% net sales per hectoliter growth. Financial volume declined 0.2% as lower Americas volumes was partially offset by higher volume in EMEA and APAC. Consolidated brand volume declined 2.1%. Turning to cost, as expected, inflationary pressures continue to be a headwind in the quarter, driving underlying COGS per hectoliter up 7.4%. And as you can see from the slides, we back at COGS into three areas. First is cost inflation and other which includes cost inflation, depreciation, cost savings and other items. Second is mix, and third is deleverage. The cost inflation bucket drove almost 80% of the increase and was mostly due to higher material, conversion and energy costs. Cost savings and our hedging program helped to mitigate some of these cost pressures. As a COGS per hectoliter drivers included mix, which was about 20% of the increase. This is largely due to the impact of factored brands in the…

Operator

Operator

[Operator Instructions] Our first question is from the line of Bonnie Herzog with Goldman Sachs. You may proceed.

Bonnie Herzog

Analyst

All right. Thank you. Good morning. So I had a question on your guidance. So given the strength you saw in Q1 and then the share gains you’re seeing maybe in the last few weeks from Bud Light pressures, your guidance feels pretty conservative, especially on pre-tax income with your guidance implying probably a low single digit decline for the remain of the year. So I guess, I’m trying to understand the drivers of this and maybe if you’re assuming some of these short-term gains you’re seeing won’t necessarily be sustainable? Or are you now planning on stepping up reinvestments possibly not letting any of the incremental top line strengths flow to the bottom line. So any color on that would be helpful. Thank you.

Gavin Hattersley

Management

Thanks, Bonnie. Good morning. Yes, you’re right. Look, we did have a really strong performance in Q1 and we are really pleased about that. But it is a small quarter for us and many of the drivers that we saw in the first quarter we were expecting. There’s obviously a lot of uncertainty out there from a macroeconomic environment and how that might impact or not impact the consumer base. And frankly, we haven’t even got to the peak setting season yet. The other point I would make is that we haven’t factored any of the trends that we’ve seen in April into our guidance. We really and I’m sure nobody has any idea how long these are going to continue, so they’re not factored into our guidance at this point. So yes, we didn’t raise our guidance at this time for those reasons.

Operator

Operator

Thank you. The next question is from the line of Kevin Grundy with Jefferies. You may proceed.

Kevin Grundy

Analyst

Great. Thanks. Good morning, everyone and congrats on the strong results here. Gavin, just to come back maybe just to spend a moment on this. So it sounds like, and specifically the issue with your key competitor, because I kind of feel like it’s the elephant in the room here. So just to be clear, there’s nothing embedded in your guidance, April clearly off to a really strong start. How do you see this sort of playing out? I know it’s a difficult question to answer, but based on your long history in the industry, I know there’s sort of uniqueness to this. How do you potentially see this playing out? And you may have not embedded some of the favorable trends we’ve seen in April. Is there sort of cushion in your guidance to contemplate what will likely be sort of a step up in investment, maybe across, whether you’re talking price, whether you’re talking advertising and marketing from your key competitors, they would naturally attempt to sort of stabilize trends. So maybe just a little bit more time on this in terms of how you’re contemplating it, I think would be a great interest to folks. So thank you very much.

Gavin Hattersley

Management

Thanks, Kevin. Yes, just a couple maybe additional points to that. Obviously, our focus right now is on our brands completely and not looking at what our competitors are doing. I’m particularly proud of the work that we’ve done over the last three years because we’ve built our brands very deliberately. And Kevin, we’re seeing progress across our portfolio as a result of that. And that tells us that our strategy is working. So, no matter what happens with our competitors, we are going to continue to make the right decisions for our brands and the long-term health of our brands. As I said to you, we haven’t factored in the current situation into the guidance – holding our guidance where it is. Honestly, we can’t say how long the current situation is going to last. And our focus is going to stay on our brands. Our guidance did contemplate previously an increase in our marketing spend in the – particularly in the summer part of the year as we head into Memorial Day and after that as we go into 4th of July, our guidance did include supporting our brands in a meaningful way. And I guess that’s about all I can say on that at this point, Kevin.

Operator

Operator

Thank you. The next question is from the line of Vivien Azer from TD Cowen. You may proceed.

Victor Ma

Analyst

Hi. This is Victor Ma on for Vivien Azer, and thank you for the question. While it’s hard to know how durable the faster growth in April will prove to be, can you speak to the flexibility in your supply chain to accommodate outsize consumer demand for Coors Light and Miller in the U.S.?

Gavin Hattersley

Management

Yes. Thanks, Victor. Thanks for that question. Yes, certainly I can do that. And I’ll do that by saying that, we came into this year with inventories in really good shape and that was the good starting point. And then as Tracey said in her remarks, we shipped ahead of consumption in the first quarter as well. So we came out of Q1 in good shape from an inventory point of view, our inventories were healthy and our inventories have remained stable in the last four weeks. So we are keeping up with the demand that we’re seeing certainly in April. Many of the changes that we made over the last year or so and decisions that we’ve made put us in a much better position from a supply chain point of view than we have been for quite some time. And if you remember our economy skew rationalization, we expanded our supplier base and that’s just allowed us to be much more nimble from an overall business point of view. And as a result, we have improved our ability to react to potential sharp changes in supply. So thanks for the question.

Operator

Operator

Thank you. The next question is from the line of Andrea Teixeira from JPMorgan. You may proceed.

Andrea Teixeira

Analyst

Thank you. Gavin, you spoke a little bit on the demand in April. So how can you kind of think about all these forces and you’re correct, and I think it’s prudent, not just assume that this is going to continue in history of brands having those points, right? I wouldn’t say how resonates or how it would change the consumer perception of a specific brand. But thinking of what you described as the package dynamics that happen in the U.S., how does that – how can you kind of shift a little bit of your price pack architecture going into the summer? And if any changes you were envisioning? And have you seen, conversely, as you pointed out, the most consumers actually looking for more value also in the bigger packs? Are you seeing on trade some decceleration that we saw at the end of March, I think in the data? Are you seeing that happening through as the weather in some places is still challenging or the places that the weather got better? You’ve seen that shift back to on-premise. So can you talk about those dynamics and how are you seeing that play out in your guide? Thank you.

Gavin Hattersley

Management

Thanks, Andrea. Look from an overall industry point of view and your questions directed more at the U.S., so I’ll keep my comments there. We had a number of dynamics that played out in the first quarter. In January it was certainly positive for us because we were cycling Omicron, which certainly benefited the on-premise volume trend versus the prior year. But in March we did see on-premise trends slow a little bit, didn’t provide us the offset to – the off-premise performance, which remained reasonably softer in the quarter, mostly because of what was happening out in the Pacific region and specifically California. That was the biggest geographic driver of industry softening frankly, Andrea, at least in part, probably mostly due to the weather situation at that part of the world. From our point of view, we did perform ahead of the industry in the Pacific region and California, and we gain share in California, which we are particularly pleased about. And when you couple all of that with the current macroeconomic environment and the fact that we haven’t built any of this current trend change into our guidance, it’s just left us a bit cautious in the short-term. But very confident that our portfolio, the work that we’ve done over the last three years has strategically positioned us to navigate the dynamic environment that we’re seeing. So thanks for that question.

Andrea Teixeira

Analyst

That’s super helpful. Yes, super helpful. Can you talk then the same similar view on Europe?

Gavin Hattersley

Management

Yes, sure. So in Europe from a UK point of view, the consumers remained, frankly, remarkably resilient. And so we haven’t seen much degradation in consumer behavior in the UK. And certainly from a sales revenue point of view, our on-premise trends are above what they were in 2019. A little different in Central and Eastern Europe, I mean, the consumer there is less discretionary disposable income and with the inflation being where it is and particularly in consumer durables – sorry, not durables, fast moving consumer goods we’ve seen more of an impact in Central and Eastern Europe than we have in the UK. In Canada, we saw a similar trend as we did in the U.S., excluding the – obviously, the California situation. And we were very pleased with the fact that our volumes in Canada were up, 4.9%. So thanks for that, Andrea.

Andrea Teixeira

Analyst

Thank you.

Operator

Operator

Thank you. The next question is from the line of Rob Ottenstein with Evercore. You may proceed.

Rob Ottenstein

Analyst

Great, thank you very much. Gavin, the beer industry is very high fixed costs. So any kind of increase in volumes, you get a lot of operating leverage from that. And given that your supply chain sounds in great shape and the ability to meet increased demand seems very solid at least for a short period of time, who knows how long you will have some windfall in terms of profitability. How – and it's kind of in the books already, right, for April. So how should we think about you spending that money? Would you step up marketing even more? Do you brought – bring it to the bottom line? Do you think about different capital allocation? Just trying to get a sense of how you're thinking about spinning that windfall.

Gavin Hattersley

Management

Robert, you're right. I mean our supply chain is in much better shape than it was several years ago. And as I said, they've done a brilliant job of meeting demand as we've gone along. And you're right, the more volume you get through your breweries, the more fixed cost deleverage or the opposite of that comes into play. But as I said earlier, none of this – what's happening in April is any of our guidance going forward as we assess it and see what happens and see how sustaining it is. We always were going to increase our marketing spend as we headed into summer and Memorial Day and into 4th of July, in fact, for the whole of summer. So we feel that we have really strong plans for summer behind all of our core brands, whether they here in the United States or up in Canada or across the Asian. So we'll continue to spend what we think is right behind our brands. If we saw an opportunity, we could change that obviously, but that's factored into our guidance as we got it now.

Rob Ottenstein

Analyst

So would we – should we expect that perhaps given the momentum that you have in the market, you would look to take advantage of that and perhaps pick up spending in marketing, while you have the wind behind your back?

Gavin Hattersley

Management

Yes, Robert, as you're kind of implying where our focus is and our focus remains on our brands and not really focused on what the competitors are doing. And as I said, we've built our brands very deliberately over the last three years, and we've made great progress on our portfolio. I think our portfolio, particularly our core portfolio is really great spot from an overall health point of view. The momentum we saw in our core brands coming out of 2022 continued into the first quarter. And we believe we're set up for a really strong summer regardless of what's happening in the broader environment. And our marketing plans and support plans from a sales execution point of view, we're designed to support that brand strength before all this happened.

Rob Ottenstein

Analyst

Okay, thank you very much, Gavin.

Gavin Hattersley

Management

Thanks Robert.

Operator

Operator

Thank you. The next question is from the line of Bryan Spillane with Bank of America. You may proceed.

Bryan Spillane

Analyst

Thanks operator and good morning, Gavin and Tracey. I actually had two quick questions, if you will. The first one is just in the first quarter in the U.S., the shipping ahead of consumption, is that really more just kind of getting back to a normal seasonality, right. You try to build some inventory in the shoulder seasons to have enough in the peak. So with the supply chain normalizing, is that really kind of what – why you would have shipped ahead in the first quarter? And then I have a follow-up.

Gavin Hattersley

Management

Bryan, look, I mean, frankly, we're living in such uncertain volatile times that it has been our practice when we can to make sure that we're at the top end of where we would like our inventory to be. And so that's how we felt coming out of 2022, and that's why we were where we were at the end of the first quarter. It feels like over the last three years, there's always been something, right. And so we wanted to make sure that we had our inventories at the right level to make sure that our out of stocks were as low as we can possibly have them. And so that was the position we found ourselves coming out of Q1, higher inventory than we perhaps would have been in previous years because build for someone normally takes place in April and through into May. So it was – we're in a good place from an inventory point of view at the moment, Bryan.

Bryan Spillane

Analyst

Okay. And then just a quick one on MG&A. It was a little bit lower than what we were expecting in the first quarter. And I think Tracey, in your remarks, you talked about more of the spend in the middle of the year. So I just wanted to make sure that that was – there wasn't anything unusual in the first quarter and what we're seeing is just sort of the anticipation or the expectation that you'll have more marketing spend in the middle of the year?

Tracey Joubert

Management

Yes. So MG&A was flat. If you have a look at the marketing spend, in particular, as Gavin said, we've always planned to spend more marketing dollars in 2023. In Q1, we obviously did put a lot of investment around our Super Bowl ad, but we spent that money very wisely. We went into two, three weeks before Super Bowl, talking about our Miller Lite and Coors Light brands. And so there was a big price tag, but we were able to spend less and actually delivered more. In fact, we had over 60% increase in impressions across our three key brands in January and February versus the prior year. But also just to remind you that last year in Q1, we had the big launch of Topo Chico Hard Seltzer. And so there was a big spend that we were lapping from last year.

Bryan Spillane

Analyst

All right, that’s helpful. Thanks Tracey. Thanks Gavin.

Operator

Operator

Thank you. The next question is from the line of Steve Powers with Deutsche Bank. You may proceed.

Steve Powers

Analyst

Thanks. Good morning. Just going back to the supply chain, I guess, should these share shifts prove to be structural and the trends continue or even extend? I guess, I just want to go back to it and think about over the course of the summer, is there any risk that you can't keep up if these trends continue all the way through the peak selling season and that we hit inventories and potential for out of stocks over the summer? I just want to kind of sanity check that. And then on the volume leverage that you're getting, again, assuming these trends continue, is there a tipping point where the positive leverage and the economies of scale through the course of your factories and supply chain become sort of too much to handle and you start to get into this economies of scale trying to keep up with much faster than expected volumes. Just want to think that through as we think about the remainder of the year. Thanks.

Gavin Hattersley

Management

Thanks, Steve. Look, to answer your second question first, no, there isn't. So the benefit of spreading our fixed costs across a larger volume set doesn't have a reduction as things move forward. So I wouldn't factor that in any way. From an overall capacity point of view, it's a little bit of a hypothetical question, right, because it's hard to predict how big or how long these current trends are going to continue. I would just tell you that in terms of where we’re positioned, we’re as good as we could have been. And obviously, we weren’t planning for this, but as I said, we had great inventories coming out of the year. Our distributors were very supportive in building inventories towards the back end of the year. And we’ve kept up that momentum in the first quarter. So we’re positioned as well as we could be from a supply point of view. So we’ll just have to see how that plays out. Thanks, Steve.

Operator

Operator

Thank you. The next question is from the line of Nadine Sarwat of Bernstein. You may proceed.

Nadine Sarwat

Analyst

Hi, good morning, everybody. Two questions for me. So first, do you anticipate that the recent share shifts between you and your biggest U.S. competitors have any longer-term implications on share of shelf space perhaps in your favor? And then second question, we’re obviously all seeing the scanner data very strong for April, but could you provide any commentary or feedback from what you’re getting from distributors and retailers right now on the ground in terms of changes in consumer preferences? Thank you.

Gavin Hattersley

Management

Thanks, Nadine. Look, from a consumer point of view and from a distributor point of view, I – frankly, I don’t think anybody can say how long the situation is going to last. And that’s why our focus is squarely on our brands and taking advantage of the momentum that we created coming out of 2022 and also out of the first quarter. In terms of spring resets, look, the retailers only make meaningful changes to their resets coming into the spring, and then they do minor ones in the fall. Most of the retail chains have finished their sets and have actually begun the resets process. And as you can expect, there was a bigger growth in shelf space going to RTDs coming directly from FABs and seltzers with some reduction in shelf space for craft, and craft changes seemed to be very dependent on retail strategy and it’s not consistent across retailers. We have seen a significant growth in space for imports and premium lights and super premium is growing, but to a lesser extent, we don’t have a complete picture of all the research that have taken place, but where we do have a read, we’re growing both distribution and we’re growing physical space. And frankly, we’ve seen growth – strong growth in distribution and space due to innovation, but we’re also growing space in the core of our portfolio as well. So the biggest opportunity for us to gain additional retail space aligns really well with the category segment trends we’re seeing in seltzers and craft. And we are feeling really good about our biggest bets in innovation for 2023 like Simply Spiked.

Nadine Sarwat

Analyst

Got it. Thank you.

Gavin Hattersley

Management

Thanks, Nadine.

Operator

Operator

Thank you. The next question is from the line of Chris Carey with Wells Fargo. You may proceed.

Chris Carey

Analyst

Hi. Thank you.

Gavin Hattersley

Management

Hi, Chris.

Tracey Joubert

Management

Hi, Chris.

Chris Carey

Analyst

So Tracey, I think you mentioned that built into plans were for a price increase in the U.S. that would probably be more in line with your typical pricing strategies in the market. I think one of the concerns that are out there with the competitive activity from this Bud Light Sagas effectively, what does [indiscernible] do right? And a price cut is something that I think many are contemplating. And so I guess in the context of you’re going to be increasing marketing spending through this year, which makes total sense. Can you just maybe frame how you would be thinking about that that fall price increase, should there be a broader price competition within beer? Perhaps, just over delivery on volume gives you enough flexibility to work through that if you didn’t want a price. But maybe just any thoughts on your sensitivity to that, that fall price increase and how firm you view it. Thanks so much.

Gavin Hattersley

Management

Thanks, Chris. Look, I mean I’ll make the point upfront that we are not seeing competitive moves from a promotional point of view to the degree that you may have seen – been reported, it certainly isn’t a full market thing. It’s not a full portfolio thing and certainly not half of last year’s full GI, we have seen some increase in brewer funded levels, but hard to say where that’s all going. But certainly it’s not as widespread as you may have read in the media. We continue to do pricing as we’ve always done it, right, which is on a brand by brand, market by market basis. We’re holding steady on what we said on our last earnings call that obviously we’ve cycled through the spring price increases from last year and we’ve now got the full price increase we put through last year, which was in the sort of 5% to 6% range holding steady through this coming fall. And we still continue to believe that the full price increases will revert back to more historical levels in that sort of 1% to 2% range. But obviously there’s plenty of time between now and when we have to make a decision on that to determine exactly what we’ll do for a pricing point of view for our brand portfolio. Thanks, Chris.

Operator

Operator

Thank you. The next question is from the line of Lauren Lieberman with Barclays. You may proceed.

Lauren Lieberman

Analyst

Great. Thanks. Good morning. I had two questions. The first was just knowing that you said the recent shared momentum that you’ve seen in recent weeks is not included in the guidance and who knows what happens from here. But I was just curious how to think about that in the context of the four point spread between brand volume and financial volume in the U.S. or four-ish. So the thought was what it is in guidance is it kind of takes all year or through the year that you work through that. Should the recent market share dynamics hold in the volume trends that we see in Nielsen, would that gap be closed sooner? Would that be something that – yes, that, that we should just think about in closing more quickly? So that was kind of question one. And the second was on the contract manufacturing exit, I think and I know you’ve spoken to it before, but in a not quite as specific fashion, and I think the language previously or at least as we’d heard, it was a gradual sort of wind down until the contract terminates, but now you’re speaking to an accelerating and significant pressure from that in the back half. So I was just wondering, and more so in the fourth quarter, if you could put any kind of quantification around that because that might also help with tying in some of the decision to hold the line on guidance despite such a significant outperformance in Q1. Thanks.

Gavin Hattersley

Management

Thanks, Lauren. Tracey, you’ll take the second question, but from an overarching point of view, Lauren, as I said, we haven’t built in any of the current trends into our guidance reiteration, right? Obviously, it’s too soon to tell where this is all going to go. And point you towards Tracey’s comments where she said, our plan is always to try and ship two consumption for the full year. So as I – as we said, we over shipped in first quarter very deliberately to make sure that, that we could weather any unexpected issues, which may rear their head through summer. And our inventory levels have remained pretty steady through the whole month of April. So our supply chain has been able to meet the increased demand that are of – you can obviously see through the publicly available channel and scan data. And so that’s about all the color I can add for you is as it relates to shipments for the year and then contract brewing choice.

Tracey Joubert

Management

Yes. So again, I – yes, I can’t quantify this because it is with a contract brewing partner Lauren, but it is a large contract brewing agreement. It does wind down at the end of 2024. We do expect based on forecasts, et cetera, that we do receive to see a significant decline in volumes related to this in the second half of the year and as I mentioned, accelerating in Q4. So other than being able to quantify, which we can’t, that’s about as much color as I can add to that.

Operator

Operator

Thank you. The next question is from the line of Filippo Falorni with Citi. You may proceed.

Filippo Falorni

Analyst

Hey, good morning guys.

Tracey Joubert

Management

Good morning.

Filippo Falorni

Analyst

Question on – good morning. Just question on, again, the pricing that you are assuming in the balance of the year. I know obviously you mentioned the competitive dynamics, you haven’t really seen anything yet, but do you see a need maybe for the beer industry to step up a big promotional activity to reflect some of the trade down or signs of more consumers looking for more value? How do you see that evolving in the balance of the year? And in bigger picture, obviously, we talked a lot about market share dynamics within the beer industry, but what are your expectations for the entire industry growth for 2023? Thank you.

Gavin Hattersley

Management

Thanks, Filippo. So a couple of things in there. From a pricing point of view, not – I can’t really add much more than what I’ve already said other than that we don’t approach pricing on a one size fits all. We certainly look at by brand, by pack and by market very specifically. And we will continue to do that. And I think we’ve been pretty effective at that. From a – as Tracey said, from an overall point of view, our assumptions for the full year is that top line growth is going to come more from rate than volume. It’s – as I said, there’s a lot of uncertainty from a macro environment point of view and what impact that may or may not have on the consumer. We are still seeing premiumization, though, albeit at a slower pace. We’re not observing significant segment trade down. We’re seeing the value that segment trends are stabilizing. And as for consumers, we continue to see trips and dollars being up primarily due to that pricing, buyers and units down, which is obviously impacting overall industry volumes. And as I said, consumers continue to make tradeoffs as they look for value with shifts into the larger packs and into the singles away from midsize packs. And we build all of that into how we think about pricing of our various brands and packs. Thanks, Filippo.

Filippo Falorni

Analyst

Thank you.

Operator

Operator

The next question is from the line of Eric Serotta with Morgan Stanley. You may proceed.

Gavin Hattersley

Management

Eric?

Operator

Operator

Eric, your line is now open.

Gavin Hattersley

Management

Maybe Eric had this question answered already.

Eric Serotta

Analyst

Sorry about that. I was on mute there. I was on mute there. Yes, most of my questions have been answered, but one for you. You previously had $1 billion revenue target for your emerging growth unit with the reorganization, my understanding is that business unit doesn’t really exist anymore or doesn’t exist anymore. So wondering how you’re thinking about growth prospects for the brands that used to be part of that unit. I understand if you can’t fully reconcile it exactly, but how are you thinking about growth for that portfolio with the progress that we’ve seen to date and the reorganization?

Gavin Hattersley

Management

Thanks, Eric. Look, I mean – you’re right. I mean, we don’t have an emerging growth division anymore, so the $1 billion goal is no longer applicable. But the changes to the all structure that we’ve made here in the Americas is completely designed to support accelerating future growth. We’re going to have more aligned priorities, we’re going to have more aligned leadership. The collaboration between sales and marketing is going to be much more. And it allows us to have more scale in Beyond Beer. And it does allow us to accelerate and have more aligned capabilities to examples of that would be innovation and then obviously digital. And all of that is in support of our Beyond Beer initiatives as well as obviously our core brands. With total Beyond Beer coming together, because they were sort of housed in different houses, like Topo Chico Spirited and expanded relationships with Coca-Cola with Peace Hard Tea, full spirit strength, full strength spirits like Five Trail and Barmen and Nelk with brands like ZOA. All of the activity that now fits into this one big house is designed to drive that even faster. And we’re seeing that with simply, we’re seeing that with Zoa, we’re seeing that with our full strength spirits. So we’re only about 45 days into the new structure, but the benefits that are already becoming really clear. So I’m very pleased with the sort of first month or two of our new process. So thanks for that question, Eric.

Operator

Operator

The next question is from the line of Peter Grom of UBS. You may proceed.

Peter Grom

Analyst

Thanks, operator. Good morning, everyone. So, Tracey, I appreciate the commentary on inflation and I know you still expect gross margin per hectoliter to increase. But when you look at your kind of inflation basket today versus earlier in the year, has anything materially changed? Is it broadly similar? And then just given the strong starts of the year, how should we think about the phasing of gross margin more on a year-over-year basis, particularly as inflation moderates. Thanks.

Tracey Joubert

Management

Okay. So thanks for that, Peter. So the inflation and that gets all are pretty similar. It’s driven by our brewing and packaging materials, some brewery inflation. But also what’s a little bit different is the premiumization, especially coming out of EMEA and APAC. So as we drive our portfolio premiumization, it does come at a higher COGS, although as I said, it comes at higher margins as well. So with the performance we saw in UK driven by the on-premise performance and the portfolio premiumization, we did have a higher COGS in Q1. But as we look at the balance of the year, we’ve got a good line of sight to our COGS based on our hedging programs, contract passes and as well as our expected cost savings. And so that helps us to moderate some of the inflation increases we see. And that’s why we – with this good line of thought, we are able to look at the COGS moderating or least the inflation moderating in the back half of the year. So I mean, I think that there’s nothing significantly different other than maybe the premiumization.

Gavin Hattersley

Management

Thanks, Peter.

Operator

Operator

Thank you. The final question will be from the line of Gerald Pascarelli with Wedbush Securities. You may proceed.

Gerald Pascarelli

Analyst

Hi, good morning. Thanks very much for the question. Just on simply spikes, it’s obviously been incremental to your top line growth and you’re going to come up on cycling your national launch in June. So how do you think about cycling these distribution gains that you’ve been achieving? And then going back to shelf resets, do you think the fact that we likely see less shelf space allocated to Hard Seltzer. Does that help to mitigate the potential impact you may see in the back half of the year due to better product placement? Any color there would be helpful. Thank you.

Gavin Hattersley

Management

Thanks, Gerald. Look, I mean from a U.S. point of view, very pleased with the performance of Topo Chico and Vizzy. Topo Chico is on track to be the number three hard seltzer. Because number four coming out of the first quarter. Simply sparked has just been, as you say, a massive success since we launched it in summer of 2022. And frankly, it caught us a little bit by surprise, and we weren’t able to meet all of the demand that existed. And with the work that our supply chain team have done to in-house that and with a variety packet coming online now in May, we feel very confident that we’re going be able to meet the elevated demand. So although, we’re going up against strong comps, in many respects, there could have been even stronger, and that’s what we’re going to take advantage of. We’ve also got Simply Spiked Peach, which has just launched, which has been – I mean, it’s really early days, but it’s been amazingly successful so far. We’ve just launched Simply Spiked in Canada, very late in Q1, so really had no impact on our Q1 performance up in Canada. But it’s off to a really strong start with some of our key retailers. So we are feeling really good about our position from a full flavor and flavor point of view, which is how we’re looking at it right now. So thanks for that question.

Operator

Operator

Thank you. That concludes our Q&A session for the call this morning. I would like to turn the call back over to Greg Tierney for concluding remarks.

Greg Tierney

Management

Thank you, operator. I know there may have been additional questions that we weren’t able to answer today, so please follow-up with our Investor Relations team in the days and weeks that come and we look forward to talking with many of you as the year progresses. Thanks so much and thanks everybody for participating in today’s call. Have a great day.

Operator

Operator

That concludes today’s conference call. Thank you for your participation. You may now disconnect your lines.