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The Brand House Collective, Inc. (TBHC)

Q3 2018 Earnings Call· Thu, Nov 29, 2018

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Transcript

Operator

Operator

Good morning and welcome to Kirkland's Third Quarter 2018 Conference call. All participants will be in listen-only mode. [Operator Instructions] After today's presentation, there will be an opportunity to ask questions. [Operator Instructions] Please note this event is being recorded. I would now like to turn the conference over to Mr. Jeff Black with SCR Partners. Please go ahead.

Jeff Black

Analyst

Thank you. Good morning and welcome to Kirkland's conference call to review results for the third quarter of fiscal 2018. On the call this morning are Woody Woodward, Chief Executive Officer; Mike Cairnes, President and Chief Operating Officer and Nicole Strain, Interim Chief Financial Officer. The results as well as the notice of the accessibility of this conference call on a listen-only basis over the Internet were announced earlier this morning in a press release that has been covered by the financial media. Except for historical information discussed during this conference call, the statements made by the company management are forward-looking and made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause Kirkland's actual results in future periods to differ materially from forecasted results. Those risks and uncertainties are more fully described in Kirkland's filings with the Securities and Exchange Commission, including the company's Annual Report on Form 10-K filed on April 3, 2018. I will now turn the call over to Woody.

Woody Woodward

Analyst

Thanks, Jeff, and good morning to everyone on the call and thank you for attending. I'm happy to speak with you today as the CEO of Kirkland's. As you may know, I joined the company at the end of the third quarter, after leading Crate and Barrel as President and Chief Merchant. I have a deep understanding of the home decor demographic and strong experience, innovating product and developing brands. While it's too early to speak to specific plans for 2019 and beyond, I do want to open the call with some directional comments that should be useful as you think about Kirkland's. Since coming on board, I've spent lots of time visiting stores, meeting Kirkland's employees and doing some deep dives with a particular focus on merchandising, product design and branding. One of my first impressions is that Kirkland's has a robust operational focus. I want to commend Mike and the executive team on their progress in creating a lean structure that supporting fast and effective decision making. I'm very supportive of ongoing initiatives to improve efficiency and believe the foundation that's been established will enable us to move quickly to put Kirkland's on a path to sustained earnings growth and that's a goal we all share. I am also a firm believer in Kirkland's value proposition. We offer quality product for compelling price. I want to be clear at the outset that my strategic focus will be to reinforce Kirkland's as a source for customers looking for home design ideas, while staying in the lane of affordable home decor. Our goal will be to continue to surprise and delight our current loyal customers, while testing and learning how to broaden our appeal. I'm truly excited to work with Mike and our team to all of Kirkland's. We will continue to attack the fundamentals as we work to innovate the products to improve both consistency and relevancy. My overall impression is that the potential to grow the company far outweighed any near-term challenges. We will have a lot more to update you within the coming months and I look forward to reporting back on our progress. Now I'll turn the call over to Mike.

Mike Cairnes

Analyst

Thanks, Woody. Third quarter results were in line with the second half projection we outlined in August. We achieved improvement in profitability, driven by positive comparable sales and continued progress on operating performance. We remain on track to deliver a solid fourth quarter, and we're excited to welcome our merchant leader Woody's caliber as we build out our strategy for 2019 and beyond. We are aligned in our goal to continue to enhance the foundational aspects of the business, while accelerating the merchandising and branding initiatives. We believe that the powerful combination that will generate long-term sales and earnings growth. Total sales increased approximately 7% in the quarter, reflecting a reacceleration in e-commerce growth and an improvement in brick and mortar traffic and sales metrics. In addition, our class of 2018 stores are performing well, responding to the attribution modifications we made to our real estate strategies. Our seasonal categories performed well in the third quarter with strong performances from fragrance and candles, textiles and pillows, furniture, as well as floral. The wall decor categories remain challenging, as we are in the process of updating these assortments. The EBITDA margin improved versus the year ago quarter as well managed operating expenses offset headwinds in the supply chain industry. Inventory is in alignment with full-year revenue projections, which sets us up for success. I'd like to call out a few advancements in the business that will improve the customer experience, support growth and increased profitability. First, we completely rolled out Buy Online, Pickup in Store enterprisewide. We are ahead of schedule as we are adding SKUs and both this now represents over 10% of e-commerce sales. The customer feedback has been highly favorable and we're improving add-on sales at the brick and mortar point of pickup. This is a major milestone…

Nicole Strain

Analyst

Thank you, Mike. Net sales for the third quarter increased 6.6% compared to the same period in the prior year. Consolidated comparable store sales increased 1.4%, which included an approximately 23% increase in e-commerce. This was on top of the 0.7% comp increase in stores and a 41% increase in e-commerce in the prior year. In our brick-and-mortar store, while we continue to see negative traffic as have seen in the industry, we did experience an improvement in trend from prior quarters. Traffic was offset by an increase in conversions and a higher average ticket. We opened six new stores and had no closings during the quarter, ending with 432 stores, which is the net year-over-year gain of 17 stores or 4%. We opened 22 stores through the third quarter and have now opened the remaining stores to get to our 25 planned openings for the year. Our 2018 opening continue to outperform our expectations with average unit volumes and sales per square foot trending above our comp store base. We continue to refine our analytics around new store performance and the optimal store model. E-commerce generated $18.8 million in revenue during the quarter were approximately 12% of total revenue. This increase was driven by a combination of increases in website traffic and conversion. Our third-party drop ship channel continues to grow as a percent of our e-commerce revenue accounting for just under 30% in the third quarter, compared to approximately 20% in Q3, 2017. As Mike mentioned, we completed the rollout of BOPUS in the third quarter with an initial count of roughly 200 SKUs. As of today, we have increased the number of available SKUs to over 500 and are seeing increases in BOPUS sales and in-store add-on sales and we continue to receive positive customer feedback. As…

Operator

Operator

[Operator Instructions] First question comes from Brad Thomas with KeyBanc Capital Markets. Please go ahead.

Brad Thomas

Analyst

First of all, I wanted to welcome you Woody and maybe ask if you could share a little bit more about where you see some of the biggest opportunities and potentially weaknesses of Kirkland's, as you look at the state of the business today.

Woody Woodward

Analyst

Yes. Thanks, Brad. I'd love to. First of all, I'd like to say that I'm surprised that there's as much talent and operational rigor around the opportunities than I thought, especially in merchandising. But on a negative side, and not negative because it's fixable, I see our stores being somewhat over cluttered and the need for some product editing. These are things that I think are fairly quick and easy to fix. I think, we have a lot of opportunity in extending our assortments and I have a hypothesis or some new categories that will be unveiling in the next earnings call when I'm ready to talk about the total vision for the future. I think that we have very good talent. Our store presentation upgrade and continuing ongoing operational initiatives really give me a lot of optimism about the future. So I hope that that gives you my six weeks of total knowledge. But I'd like to just leave by saying that I'm very optimistic about what I'm seeing here at Kirkland's and the opportunities for the future.

Brad Thomas

Analyst

I guess zooming in on some of the financials here. Could you just give us an update on, as we think about the tariffs, the percentage of your products today that look like they are exposed to what could potentially be the 25% tariff on January 1st?

Nicole Strain

Analyst

Yes. So, at least on the list that affects the 10% that's roughly a quarter of our products.

Brad Thomas

Analyst

Got you. Okay and...

Mike Cairnes

Analyst

This is Mike, I'll build on that. As I'd mentioned in my earlier commentary, so far we have already implemented the 10% tranche through vendor contributions. We've taken some very surgical price increases and made some promotional shifts to offset the impact of the 10% tranche. Now, as we contemplate the 25% potential, we have built a plan around that, that has deeper vendor contributions, some broader price increases where there is elasticity and we will be looking at lowering our discounting to help offset that as we go into 2019.

Brad Thomas

Analyst

Got you, okay. And with respect to the direct import opportunity, could you talk about how quickly you can scale that opportunity, particularly as you look to next year where there is this potential tariff headwind?

Mike Cairnes

Analyst

Sure, Brad. So here's where we are in that process. We have hired a Director for direct sourcing. We've begun laying out the process of the product category plans. Woody and I are already talking to some agents. We've built a roadmap. Woody and I both have deep experience in direct sourcing. And the obvious implication is the opportunity on margin and cost reductions on the product. But what we're probably even more excited about is the opportunity to have a broader net of product opportunities and manufacturing options. And I think that's where you can sometimes get greater value. I believe Kirkland's at times has been a little comfortable and a little monolithic in its vendor choices and this will open up more possibilities going forward. We expect that impact to start to really take root more second half of next year and the greater impact 2020 and 2021.

Brad Thomas

Analyst

That's great. And it sounds like the holidays are off to a good start here. Clearly some nice momentum with the positive comp in 3Q. I guess, can we talk about the margin dynamics here of 4Q, a little bit more. I think to get into your implied 4Q guidance here that we will need to see the operating margin up about 150 basis points or so. Can you just talk a little bit more about the puts and takes on margins here for 4Q and your line of sight on that?

Mike Cairnes

Analyst

Yes. Let me kind of talk about how it's shaping up and then I'll answer your question directly on the margin side. So as I mentioned, we are off to a good start. We're really thrilled with Black Friday week and Cyber Monday, it says that our holiday product is really working. And when you have that, that means you -- you don't have to promote out as much on the back end of that. So that's part one of your answer. In addition to, we have some things in the pipeline that are different than last year. We have a gift guide, that's new. We have Buy Online, Pickup in Store, that's new. Buy Online, Pickup in Store by the way is margin accretive, because it's going to ride at the same level of margins that you would see with a store purchase. And we have more emphasis this year on gift cards, which is also new and I think that will pay dividends more so in January. And then having the new product in gifting, having the new product post-Christmas, I think will also give us something to market, something to sell at a higher margin rate. And last year, when the sales started to tail off, we started to get more promotional in nature. So I think from a comparative basis, I think we're in a much better position than we were from a year ago. So I like where we are. I like our prospects for Q4 as we go forward.

Brad Thomas

Analyst

That's great. Thank you all so much. Good luck this holiday season and thanks again for the help.

Mike Cairnes

Analyst

Thanks, Brad.

Operator

Operator

Okay. The next question comes from Jeff Van Sinderen with B. Riley FBR. Please go ahead.

Jeff Van Sinderen

Analyst · B. Riley FBR. Please go ahead.

Hi, good morning. And let me say congratulations on the improving trends. And I guess for Mike or Nicole, whoever wants to take this. Did you guys give inventory per foot? I wasn't sure if I heard that and then maybe where should we expect per foot inventories to be as we end the year and the fiscal year? And then maybe if you could just touch on, if you hit guidance where the cash level might be at the end of the year?

Nicole Strain

Analyst · B. Riley FBR. Please go ahead.

Okay. So we don't and didn't give inventory per location or per square foot, but I can say, we're roughly 2% above last year and really right on our plan for where we expected to be at the end of the quarter. Similar position expected on inventories for the end of the year. And then as far as cash, I would say, it depends a little bit on our share repurchase activity. But if things continue as they -- as we expect, we probably end the year down to last year by between $5 million and $10 million.

Jeff Van Sinderen

Analyst · B. Riley FBR. Please go ahead.

That's helpful. And obviously, you need a little bit more inventory per foot if you're going to comp positive most likely unless you're getting a lot more efficiencies. And then for Woody, first, let me say, welcome aboard. I know it's early for you. But just to clarify, it sounds like you're not planning on pulling the rug out from under the existing customer pun intended. And then when should we noticeably see your influence on the overall merchandise assortment? I guess maybe how do you think about your increasing influence going forward?

Woody Woodward

Analyst · B. Riley FBR. Please go ahead.

Yeah. And thank you for noticing that. I'm not a run puller out there. I love that comment, but because I honestly respect the current customer, she has been loyal to Kirkland's, we want to make sure that she is engaged in part of our, what I would not calling a turnaround, but a refresh of the Kirkland's brand. I love the DNA of this Company, it's very value-driven and I want to stay with that proposition, because there's a lot of white space I believe above the big box value players, but below the specialty players. And I think there is a space in there that would just perfectly work for Kirkland's. So generally, I'm really optimistic about the talent here. And also when does the results -- well, I mean, I came in our first day and we did a style out. So it's already happening. I'm diving right in and we were able to make tweaks and edits for even as close-end as January's floor set by, I believe that we are not quite as clear as we need to be when the customer walks into the store. Our store should be the maximum expression of our brand and we had just a little too much going on to really be clear about what the statements that we're trying to make are. So we went to use some slight editing and I think, it gives more clarity to the customer when they walk in about what we're really trying to stand for going forward in the product. But in terms of new product categories, new potential opportunities, I think that we can make it possibly -- we rushed something at the end of the second quarter and certainly going into the third and fourth quarter with quite a bit of new opportunities. But more to come. And I appreciate the question.

Jeff Van Sinderen

Analyst · B. Riley FBR. Please go ahead.

And then I just had a follow-up on the direct sourcing piece. I may have not heard it, but did you give a target percent of direct sourcing for next year? Just, I guess, maybe also some timing around the thoughts of kind of when you get to the next level of direct sourcing?

Mike Cairnes

Analyst · B. Riley FBR. Please go ahead.

Jeff, we did not give a target level at this point, and as we bring on our new Director of Sourcing, as we look at our merchandising strategy on the back half of the year, we'll be in better shape to give you more thoughts around that down the road. But I really like the track that we're on right now and I think it's the right track for us and I think, it's going to pay dividends over time.

Jeff Van Sinderen

Analyst · B. Riley FBR. Please go ahead.

Okay, good. It sure should be a nice boost to your margins over time. Thanks for taking my questions and best of luck for the rest of holiday.

Operator

Operator

[Operator Instructions] The next question comes from Anthony Lebiedzinski with Sidoti & Company. Please go ahead.

Anthony Lebiedzinski

Analyst · Sidoti & Company. Please go ahead.

Yes, good morning and thank you for taking the questions, and welcome aboard, Woody. So just wanted to get a better understanding on how should we think about the add-on sales opportunities with BOPUS now in place?

Woody Woodward

Analyst · Sidoti & Company. Please go ahead.

Yes, good morning, Anthony. It's a muscle that we are developing right now, as you well know, BOPUS is brand new for us, we rolled it out enterprisewide in Q3 and what I can tell you is a couple of things, one is the customer is really voting for and we're getting really great feedback on it, and the stores week over week over week are continuing to get better and better in terms of suggestive selling and add-on sales with BOPUS. So I like the trend we're on, and as I mentioned, we're actually ahead of where we expected to be at this point, as we continue to add in more and more SKUs and I like the prospects of what it can give us in Q4, but particularly in 2019.

Anthony Lebiedzinski

Analyst · Sidoti & Company. Please go ahead.

Got it, okay. And as far as the tariff impact, so, you mentioned the current 10% affects 25% of your merchandise, if it goes to 25% in January, what percentage of your merchandise would be impacted?

Nicole Strain

Analyst · Sidoti & Company. Please go ahead.

It's the same percentage of the merchandise, because as it is, same with -- just escalates the tariff percentage. Obviously, it has a bigger impact on our margin but --

Mike Cairnes

Analyst · Sidoti & Company. Please go ahead.

So we are working to do -- we're working through those plans. We'll know more after this weekend and we're working through those plans and we're -- we will be ready at that point.

Anthony Lebiedzinski

Analyst · Sidoti & Company. Please go ahead.

So which product areas would you say, you have the greatest pricing elasticity in?

Mike Cairnes

Analyst · Sidoti & Company. Please go ahead.

It's -- it's really hard to nail it down, it's really across the board, but the nice thing is that a lot of the product that we have for Kirkland's is exclusive to Kirkland's, and so it is not -- there's not a lot of items that have identifiable singular prices in the minds of the consumer. So some of this is going to be a little bit trialed by air, some of it is going to be based on the analytics of what we're seeing in terms of the lift and we'll have to kind of work our way through that as we go through the year. I think in the end, I think, it's going to make us a stronger retailer, truth be told.

Operator

Operator

[Operator Instructions] Okay, seeing no further questions in the queue. This concludes our question-and-answer session. I would like to turn the conference back over to Mike Cairnes for any closing remarks.

Mike Cairnes

Analyst

Thank you. On behalf of Woody and myself, we want to thank this wonderfully talented team. We appreciate what you're doing to evolve the business and we thank you in advance for what we will become.

Operator

Operator

The conference call has now concluded. Thank you for attending today's presentation. You may now disconnect.