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The Brand House Collective, Inc. (TBHC)

Q1 2019 Earnings Call· Thu, Jun 6, 2019

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Transcript

Operator

Operator

Good morning and welcome to the Kirkland’s First Quarter 2019 Conference Call. [Operator Instructions] Please note this event is being recorded. I would now like to turn the conference over to Jeff Black of SCR Partners. Jeff, please proceed.

Jeff Black

Analyst

Thank you. Good morning and welcome to the Kirkland’s conference call to review results for the first quarter of fiscal 2019. On the call this morning are Woody Woodward, Chief Executive Officer; Mike Cairnes, President and Chief Operating Officer; and Nicole Strain, Interim Chief Financial Officer. The results as well as notice of the accessibility of this call on a listen-only basis over the Internet were announced earlier this morning in a press release that has been fully covered by the financial media. Except for historical information discussed in this call, the statements made by company management are forward-looking and are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve both known and unknown risks and uncertainties which may cause Kirkland’s actual results in future periods to differ materially from forecasted results. Those risks and uncertainties are more fully described in Kirkland’s filings with the SEC, including the company’s Annual Report on Form 10-K, which was filed on March 29, 2019. With that, I will turn it over to Woody.

Woody Woodward

Analyst

Thanks, Jeff and good morning to everyone on the call. We appreciate you joining us to review the first quarter and our plans for 2019 and beyond. The first quarter was challenging. Seasonal product performed well and comped positive, and we continue to make strides in kirklands.com. Unfortunately, brick-and-mortar traffic remained a significant headwind. We are taking meaningful steps to transform the business to address ongoing changes in home décor retailing. The strategy we are executing was never going to be a first quarter story. It will take time to see the full realization of our work. Yet the measures we are taking today ensure our infrastructure is much more in line with our revenues, and I feel good about the focus as we approach the second half. As we outlined in our release this morning, we made solid progress on our strategic priorities in the quarter. Our focus for 2019 includes plans to add product categories that can significantly broaden our reach, expand BOPIS, and improve our supply chain efficiency. I am pleased to report that all of our initiatives are on schedule, and I am excited about the prospects to improve sales and earnings and reaccelerate long-term growth. I was clear when I spoke to you that to accomplish our goals, it’s imperative that we accelerate our efforts to improve the customer experience and advance our business improvement initiatives. While the environment remains challenging, we are doing what’s necessary to stay on track. For example, we have added a program to reduce operating costs by $10 million in 2019. We are eliminating costs that do not impact our ability to drive scale or deliver quality. This will enable us to become more efficient while directing time and energy to our strategic priorities. This initiative is a result of…

Mike Cairnes

Analyst

Thanks, Woody. As we outlined in the last call, our 2019 strategy is focused on product revitalization, omni-channel growth, margin expansion, and supply chain optimization. Woody spoke about merchandising, which has been his focus the day he walked in the door. Meanwhile, we put in place the support functions to optimize our return on the future new product assortments. Specifically, we are making advancements in supply chain to more efficiently flow the goods. We have stood up a direct sourcing team and planned forward, while building an omni-channel infrastructure starting with buy online, pick-up in store. As it relates to the new offerings, I want to reiterate that everything remains on schedule. We have introduced the rug assortments to several stores with positive early results. We are bringing in a value priced collection of tabletops as part of our new private label brand, Simple Things by Kirkland’s that kicks off our direct sourcing initiative. And we have engineered the second half floor plan to showcase our new bedding area. All of these new products will be part of an enhanced in-store experience with more purposeful navigation and ultimately will result in a higher average AUR to help offset the brick-and-mortar traffic patterns. As we address our core assortment and introduce new products, we are continuing to expand buy online, pickup in store. We doubled the number of eligible SKUs in the quarter, and BOPIS is now approaching 20% of our e-commerce revenues in Q1. We plan to reduce pickup time to 2 hours, and we are testing home delivery as a bolt-on service in one of our markets in the second quarter. We are excited about the potential of BOPIS for multiple reasons. It’s a service that consumers desire because she gets instant gratification, it rides at full margin, and…

Nicole Strain

Analyst

Thank you, Mike. Net sales for the first quarter decreased 9% or $12.8 million compared to the first quarter of the prior year. Comparable store sales decreased 10.7%, which included an approximately 11% increase in e-commerce revenue and that’s on top of a 1.4% combined comp increase and a 39% increase in e-commerce in the prior year. In our brick-and-mortar stores, we continue to see the same softness throughout the quarter as we referenced in our last call with double-digit declines in traffic and comp store sales. Overall, the traffic decline and a decline in average ticket were partially offset by an increase in conversion. We opened 3 new stores and had no closures during the quarter, ending the quarter with 431 stores, which is a net year-over-year gain of 6 stores or 1.4%. E-commerce accounted for $20.1 million in revenue during the quarter or approximately 15% of total revenue. Traffic increased during the quarter by 29%, but was offset by a decrease in both conversion and average order value. For the quarter, approximately 50% of our e-commerce sales were fulfilled in-store with buy online, pick up in store continuing to grow throughout the quarter. We intend to focus on increasing sales fulfilled in-store and leverage our store base to improve profitability of our e-commerce business. Moving on to margin, gross profit margin in Q1 decreased 390 basis points from the prior year to 27.9% and that was driven primarily by a decline in merchandise margin and de-leverage of store occupancy costs. Merchandise margin decreased from the prior year by 130 basis points to 54.7% primarily driven by an increase in inbound freight and a decrease in product margin partially offset by an initiative to improve vendor compliance. We continued to see an increase in inbound rates, specifically ocean rates…

Operator

Operator

[Operator Instructions] Our first question comes from Jeff Van Sinderen of B. Riley FBR. Jeff, please proceed.

Jeff Van Sinderen

Analyst

Good morning. Can you guys speak a little bit more about the monthly sales progression? Just wondering, kind of, if there was a little bit of improvement maybe in April when traffic improved, and maybe you can just talk to how that’s trending in Q2 and how we should think about your promotional and discounting plans for second quarter? And then, if you could just speak more about your thinking around what’s driving the broader slowdown in traffic and overall business in the broader home goods space?

Woody Woodward

Analyst

Yes. I think the broader home – this is Woody, the broader home goods space is under attack it seems like. There is a huge disruption for people choosing to go online versus shopping, and I think that we are feeling part of that and we are trying to adjust our models going forward so that we can benefit from the fact that we have a strong store base and an e-commerce business that we’re – is healthy and growing. The first quarter was a surprise because the continued down traffic, which resulted in our down comp was in the 10% to 11% range. We are seeing slight improvements, not necessarily in the traffic, but improvements in our performance as we are starting to change assortments and make some strategic moves within the store and how we’re promoting. But I would say that we’re still in the storm, and we’re weathering that, and we’re very optimistic that the goods that we have coming in that we believe will really change the trajectory of the company are on schedule and should start landing at the end of the second quarter and make us a fresh new look with our new floor plans and our new store assortment with the third and fourth quarter. So, kind of it is slightly improved, but not back to where we assumed it would be when we did the plan.

Mike Cairnes

Analyst

Yes. Jeff, this is Mike. I’ll just punctuate and bolt on to what Woody just said. So what we’re seeing is a dynamic where more of that traffic is shifting online. We have greater confidence in the second half for several reasons. Number one, our seasonal product is when we tend to shine and we have got a great seasonal assortment for second half, which we think will help pick up traffic both in-store and online. We are very bullish about our new product assortments that we’ve got coming in, such that it will be identifiable to both our core customer as well as new customers. And at the same time, we will be letting out more of our marketing spend second half as well to put topspin on these product assortments.

Jeff Van Sinderen

Analyst

Okay. And then just since we’re talking about merchandise content, can you just give us maybe a little bit more? I know you touched on the kind of the broader categories, some new categories in bedding, tabletops and rugs. And then maybe just help us understand a little bit better how the direct sourcing picture is changing? I think you mentioned India that should help you mitigate some of the pressure in China, and then also just if you could touch on the new concept store test plans for second half?

Woody Woodward

Analyst

Yes. I’ll start with the last part, the new store concept test, which we set up last year is still continuing to do well, but the rollout of the remodels and the new stores are just beginning. I think we have a couple of stores that are a couple of weeks old. So, we’re very optimistic about those, and – but the test is still too early to call in the broader picture. But results look positive. The other thing is on new merchandise, we’ve only landed the rug assortment into 2 stores, and it’s doing well. But that gives us a lot of optimism that when you take that and interpret it into 430 stores, that it’s very positive. We have approached all of our new categories, rugs, tabletop, and bedding, with a very deliberate, deeply purchased key item approach versus trying to go broad in the marketplace. So what we believe we’re putting together is the ultimate farmhouse look in all 3 of those categories at a super value. So rather than going broad and offering a lot of choices, we’re being very deliberate. So for example, in our new tabletop assortment, we are doing all of our dinner plates, bowls, mugs, and salad plates all at a very low everyday price that I think will be stimulating for the customer to say we’ve done the creation for them, we’ve made the decision. It’s ultra durable. It’s for everyday use, and I think our customers will see that as a huge value. So, that’s kind of where we are on the product assortments. Mike, did you want to chime in on the --?

Mike Cairnes

Analyst

I’ll speak on the direct sourcing. The – I will tell you that we are making terrific progress on direct sourcing. So just to set the table, we have an organization in place. We have a clear plan forward on direct sourcing. We’ve signed on an agent for China, and we’re in the process right now of signing on an agent for India. We have already begun taking orders direct from factory and are receiving them in the United States. So that pipeline is being built, and now we’re opening up that pipeline. We believe that the direct sourcing is going to do multiple things for us. So the obvious is that it’s going to help us at the gross margin level as we are going to be realizing a better cost of goods and – but also strategically, it will allow us to diversify our buying opportunities across multiple countries. And in a world right now where we’re dealing with tariffs, you’ve got, where other retailers may be optimizing their direct sourcing, we’re really coming off of ground zero on that and so we’re really excited about what that could bring us. and just going back on the new concept store. We have stood up a concept – a single concept store and it continues to do well. Particularly, what we’re seeing – by enhancing the experiential piece of the brick-and-mortar experience, we’re seeing an increase in the overall basket in that store. Our goal this year is to stand up 12 remodels of this store and analyze the sales lift that we get to make sure that we hurdle the investment in these stores. We’re just now starting that remodel process. A couple of stores are now stood up, very early on the results, but we continue to be very excited about what that’s going to bring us in the future.

Nicole Strain

Analyst

Just one quick thing too on direct sourcing, Jeff, I think we mentioned before, but not expecting any material impact to 2019. We have, by the end of the year, penetration goals for 2020 and those escalate from 2020 for the next 3 years. But no – nothing built into our model for significant impacts in 2019.

Operator

Operator

[Operator Instructions] Our next question will come from Anthony Lebiedzinski of Sidoti & Company. Anthony please proceed.

Anthony Lebiedzinski

Analyst

Yes good morning and thank you for taking the question. So, just to follow-up on the direct sourcing piece, so obviously, you mentioned China and India. Are there any other potential countries that you can go into? Obviously, there’s a lot of noise with the tariffs for China. So ideally, I would think that you probably want to stay away from China longer term. But I just want to get your thoughts on that.

Woody Woodward

Analyst

Okay. Thanks, Anthony. Yes, we are – there’s a very healthy business coming out of Vietnam as people started migrating 10 years ago when the bedding business migrated from China to Vietnam. So that furniture business is strong and healthy. We’ve been dealing somewhat direct with them. We are anticipating that we will expand our agent base across the world as we take on opportunities. We’re going to primarily start with Asia. But within Asia, there are multiple countries. Of course, we believe Malaysia has opportunity. Indonesia, Vietnam, Philippines, these are all places where we feel like would round out our assortment and make us look more interesting and balanced. So while we are starting with the two big ones, which will be of course China and India, our goal is to round out our infrastructure with having capabilities to look all over Asia and then potentially some places in Europe.

Anthony Lebiedzinski

Analyst

Got it. Okay. That’s great to hear that you are looking to diversify elsewhere. So Woody, you also talked about some additional product – additional new product categories that you might go into in fiscal ‘20. Can you share with us any examples so far?

Woody Woodward

Analyst

Yes. I was kind of hoping that nobody would ask this, but now that you do, it’s my favorite thing to talk about. One of the categories that has been extremely strong in other retailers and is as much as 50% of their furniture business is upholstery. We have stayed away from that because we needed infrastructure improvements and changes to be able to handle that through our pipeline, but we’re anticipating that we would have an introduction of upholstery into our stores in early 2020. And as a point of reference, the upholstery business, in some cases, it’s half of the furniture business in many other retailers so that we have a disadvantage by not playing in that. Plus, where we do have upholstery with wood in our stores, it’s some of our best-selling products. So we would take it from being like the McKenna chair, which is one of our very best-selling wood and upholstery pieces and take it to a fully upholstered piece. But we are evaluating partners right now plus looking at our infrastructure. Mike is looking into all sorts of ways to either have it come directly from the vendor to the source, or if it’s an in-stock piece, have it come directly from the DC to our customers or to our stores. And we are, once again, putting that value equation. So we wanted it to be at an exceptional value for a chain that could be simple, could fit into any farmhouse environment. And so we’ve been doing a lot of work, but this one took a little longer than we could get placed for 2019. And so there are other categories for 2020, but they’re minor. This will be the big game changer for us in 2020.

Anthony Lebiedzinski

Analyst

Got it, got it. Okay. Thank you for that explanation and as far as the cost reduction program, can you give us a sense into broad buckets as to where that $10 million will come from? If you can share any details, that’d be great.

Nicole Strain

Analyst

Yes. So it’s all from operating expenses. And really, what we looked at as we approach this was two things one, doesn’t include people. So it really was just going line by line and looking at contracts and just, in some cases, renegotiating; in some cases, deciding that we didn’t need certain things. But what we made sure to protect was the initiatives that we have moving forward in the back half of the year. So it was a company-wide effort to just go through and line by line dig into everything and evaluate and then renegotiate contracts with vendors.

Anthony Lebiedzinski

Analyst

Alright, okay.

Mike Cairnes

Analyst

And Anthony, I would just add on to that. This was really, as we looked at the cost reductions, what we really took out were all the costs that were really low or no value to our overall operating infrastructure. And so in no way, shape or form does it impair us to do the things that we want to do to manage and stabilize the business and also to invest in the strategic initiatives as we go forward.

Anthony Lebiedzinski

Analyst

Alright. Thank you and best of luck.

Mike Cairnes

Analyst

Thank you, Anthony

Operator

Operator

Our next question comes from Brad Thomas of KeyBanc.

Brad Thomas

Analyst

I apologize I got on late as I was on another earnings call that was overlapping with yours, but had a few questions, if I could. First of all, I was hoping to talk about same-store sales and see if you could give us a little bit of color about how you’re thinking about the outlook for 2Q and the balance of the year, particularly given what a challenging backdrop the whole industry has really gone through in 1Q.

Nicole Strain

Analyst

Yes. So I can take that one. So as we look at 2Q comp sales, I think we mentioned this early in the call, trends still not where we want them to be but have improved from Q1, so expecting a comp sales in Q2 in the range of mid- to upper single-digit negative. And then I think, as we look at the back half, we have a lot of things in the pipeline that looks like Q3 and Q4. So, expecting a pretty significant change in trend in the back half of the year based on all the new products and all the initiatives that we have that start to impact in the first part of Q3.

Brad Thomas

Analyst

Got it. And so, just as we think about your EPS guidance of the flat to $0.15, obviously fourth quarter is the big important quarter for you for earnings. How are you thinking about comps? I mean, can you get to that earnings range with a negative comp of some sort or do you need to be flat to positive in 4Q to hit that earnings range?

Nicole Strain

Analyst

We need to be positive in 4Q.

Brad Thomas

Analyst

Great, okay. And then with respect to the cost program, you may have addressed this in your prepared remarks, but just what’s the timing of the $10 million opportunities as we think about the quarters?

Nicole Strain

Analyst

Yes. There will be a little bit in Q2, but for the most part, it’s Q3 and Q4 and I think you could look at it as evenly spread across the two quarters.

Brad Thomas

Analyst

Okay, great. And then just lastly for me here, you also have a very strong balance sheet just with the stock coming down. How do you think about perhaps utilizing some of that cash to support the stock to do a buyback program? How are you all thinking about that at this point?

Nicole Strain

Analyst

So we do have – we are continuing to repurchase shares not at the volume that we did in the prior year. And I think for us, the first priority right now, even though our stock price is definitely undervalued, is making sure that we are in a financial condition to execute all the initiatives that we have line up. So I think my answer would be we’ll continue to repurchase shares, probably not at the volume that we’ve done in the past, but also make sure that we are in a good place to execute the things that are in front of us.

Woody Woodward

Analyst

Yes. And Brad, in addition to that, as you know, we have significantly slowed down the opening of new stores, which allows us to repurpose some of that capital to the strategic initiatives that we have in front of us.

Brad Thomas

Analyst

Great. Well thank you all so much and good luck on forward year

Woody Woodward

Analyst

Thank you. Thank you, Brad.

Operator

Operator

This concludes our question-and-answer session. I would like to turn the conference back over to Woody Woodward for any closing remarks.

Woody Woodward

Analyst

Thank you very much, everybody. Have a great day.

Operator

Operator

The conference has now concluded. Thank you for attending today’s presentation. You may now disconnect.