Sure. I can start. So one, I think we're -- our core is very strong, and you can see that both in terms of publisher wins and as well as advertisers working with us directly, 18,000 advertisers and 8,000 publishers. On the publisher front, and I mentioned that on the letter, I'm personally having really incredible conversations with existing publishers and publishers or yet to be working with us. And the quality of the conversation is so much about our full platform offering, as it relates to homepage personalization. We call that Homepage For You, Newsroom for editors. We have now 3,500 writers and editors using our Newsroom product, which is -- it's a company on its own. And that's so valuable because it means when the publishers work with Taboola, think of the workflows and how many people on the organization is using Taboola to make decision as to which content they should write, what helps them drive subscription, how do they move traffic around from a journey perspective. Then we have the eCommerce and Turnkey, Time.com launched recently, nj.com have advanced launched earlier this year. Then is Taboola News which we help them drive traffic to their site. So when you think of a publisher point of view, especially in today's world, they want to have less vendors and more partners, and they want partners who can do a lot of different things with them and for them. And as part of that, I think, over time we'll see more and more of kind of this trend of publishers making decisions to work with less companies, but do a deeper integration, longer term partnerships, and honestly more quality conversations. So when it comes to that, I think it's -- I made a joke that when I was younger, people used to say, nobody gets fired for not buying IBM. And I feel more and more publishers, it's a safe bet for publishers at all levels to choose Taboola.