Ronald DeFeo
Analyst · UBS.
Let's try and just give a little color. I think it's a broad-based question, and the best we're going to do here is provide some color and perspective on it. I think, we compete in many markets across hundreds of countries, and I think the general sense is that pricing is aggressive at this point in the recovery. In other words, we're all competing for the same business. When business is scarce, people compete for the business. And so in our businesses, even those that have an oligopoly, we're competing, and price is an important part of the mix. Having said that, I think we're competing and making progress. And I think -- let's take Aerial Work Platforms. I think we're sensitive to the fact that we need to get our margins up in Aerial Work Platforms. We're also sensitive to the fact that, historically, we lost some business because of price competition. And our principal competitor was very aggressive historically, and we need to make sure we stay competitive ourselves and win the business. And I think we are certainly doing that. Although, as the market recovers, as the business balances, I think prices will increase. In the Crane area, the Crane business is priced aggressive, often times in trades and in overall packages. And for that business, we have a private company that's a big competitor, European competitor, and they have historically been very price aggressive. So there's some business that we just not going to get on pricing. But I think, there again, as the market starts to increase utilization rates, used equipment values start to go up, the pressure for owning the equipment is as important as the pressure on buying it at the right price. In the smaller equipment, I think the price competition may be a little bit less intense. And I think we're going to be able to, I believe, get some price increases in our small construction equipment. And I think we're going to be able to see some of the benefits and recover some of the costs in that area. And in our Materials Processing business, I think the fact that we have a strong niche and a strong brand and a strong distribution network, we'll be able to recover supplier increases. So rather than try to walk you through each one of our individual businesses, I think that kind of a general comment should suffice. I think you'd also appreciate that the same product can be priced quite differently between the United States and Europe, or between Europe and North Africa. It all very much depends on the competitive environment at a moment in time.