Yongchen Lu
Analyst · Argus Research Corporation
Thank you, Patty. Good morning and good evening, everyone. Thank you for joining us today. As the coffee industry entered a seasonal slowdown during the first quarter, the company proactively optimized its operating rhythm and moderately reduced discount-driven promotions, reallocating resources towards franchise system development and long-term brand building. While certain short-term revenue indicators face pressure, core user quality continued to improve, in line with the company's strategic transition from prioritizing scale growth to prioritizing quality growth. During the first quarter, we continued our strategic adjustment to prune underperforming stores, and we expect to complete this process and resume net new store openings starting from the second quarter of 2026. On same-store sales growth, we experienced overall comparable transactions decline of 8.3% and an average comparable ticket size decline of 4.8%, which led to a negative 13.2% same-store sales growth for the system-wide stores in Q1. The decline was partly due to delivery aggregators backing down subsidies significantly, partly due to understand our marketing spending and discount control. Despite the temporary headwinds on top line growth and fierce industry competition, we continue to witness strong performance of our 2024 and 2025 vintage stores, most of which were compact and made-to-order stores. With further optimized store capital expenditures and enhanced store unit economics, our 2024 vintage year company-owned and operated stores generated store contribution margin of nearly 15% in 2025 full year and low teens in Q1 2026 and are expected to achieve a payback period within 2 to 3 years. Our 2025 vintage year stores, which are still ramping up now, expect to achieve similar unit economics too. In the meantime, our company-owned and operated stores in Tier 1 cities, including Beijing, Shanghai, Guangzhou and Shenzhen, and in those cities with 10-plus stores generate over 10% and 7% store contribution margin in 2025, respectively, outperforming other tier cities with lower store density. We will continue adding density in existing cities to achieve higher economic scale. Leveraging subfranchise partnerships, new store will open across multiple core cities and emerging markets, including Shanghai, Guangzhou, Shenzhen, Hangzhou, Beijing, Suzhou, Nantong, et cetera, in Q1 2026. The company continued to expand across diversified locations such as transportation hubs, office buildings, commercial complexes and university campus, et cetera, further enhancing brand penetration and consumer reach. Since we launched our individual franchise business in December 2023, we have received over 10,500 applications, signed up for over 440 stores and successfully opened nearly 260 stores by the end of March 2026, showcasing continued market confidence in our franchise model. We have witnessed reasonable returns for our franchise stores. For instance, our franchise stores and special channels, including railway stations, hospitals and highway rest areas generate store contribution margin of high teens in 2025 and are expected to achieve a payback period of approximately 2 years. We will accelerate opening franchise stores on those special channels. During the quarter, the company officially launched its 2026 nationwide franchise roadshow program, systematically communicating its brand strength, operational standards and unit economic model to prospective franchise partners. At the same time, the company introduced upgraded franchise support policies, including multi-store incentives, high revenue rebates and opening support packages, further enhancing franchise attractiveness, attracting high-quality partners and laying a solid foundation for long-term scalable expansion. In the meantime, our sub-franchise business contributes steady cash flows and profitability. Other revenue increased by 7.7% year-over-year and profits from other revenues achieved a year-over-year growth of 14% in Q1 2026. The first quarter marked the traditional seasonal slowdown for the coffee industry and intensified market competition. Against this backdrop, the company remains focused on improving operational quality and efficiency, making progress across product innovation, brand marketing and loyal member engagement. During the first quarter of 2026, the company launched a total of 21 new products across categories, including 15 new beverage products and 6 new food items centered around seasonal occasions, health care and health conscious offerings and localized flavors with a strong market response. On the product beverage side, the Cherry series returned with strong consumer recognition, effectively driving traffic and repurchases. The company also introduced limited time Apple series beverage and the zero-sugar, zero-fat, Luo Zero to further address seasonal and health-oriented demand. On the food side, the launch of the non-chicken bagel sandwich and naan bagel further strengthened localized product innovation among the new launches, the spring Apple series delivered particularly strong performance, achieving the highest repeat purchase rate among all product series. In brand marketing and loyalty member engagement, the company focused on Chinese New Year social occasions and younger consumer segment through diversified crossover collaborations, partnerships with the popular drama IP, The Vendetta of An [Tai Suiji], Air Canada and NetEase Cloud Music enhanced brand awareness and member engagement and penetration among younger consumers. In Q1 2026, transacting members under the age of 30 accounted for nearly 50% of our total membership base. In addition, through our customer acquisition partnership with DiDi, the company successfully added approximately 4 million new members during the quarter, representing nearly threefold year-over-year growth. As of March 31, 2026, our registered loyalty club members exceeded 35.9 million, reflecting a remarkable 42.9% year-over-year growth. The average number of members per store has now surpassed 35,000 serving a solid foundation for growth and a testament to our customers' support for and embrace of Tims Hortons loyalty program. At this time, I would like to turn it over to our CFO, Albert Li, to discuss our first quarter 2026 financial performance in more detail.