Yes. So you all remember that for 134 years, we were a Yellow Pages publisher. And 4 years ago, we decided to make a big change and pivot to becoming a small business software company. And so there's a whole journey that's been taking place in that process. What we found is that we had a super product market fit that when we went out to talk to our 0.5 million small business base of Yellow Pages advertisers, they really identified with the problem that we were describing, that Thryv was meant to solve. And so we found good strong sales growth, and we found that they were extremely sticky. And one of the things that we were excited about with Thryv is just how sticky it is, that when customers buy it, they tend to keep it. And so that was something that we really felt great about. And Lance, in all honesty, as we ventured outside our existing customer base and began to acquire customers untouched by human hands, buy yourself online or with the help of some agents buying online, we started using it as a new business acquisition tool, we started bringing in a different group of customers with different problems, different opportunities. And we found that group was churning at a higher level than we wanted. And so we really have backed up a step and taken a hard look at the tools that we use to manage those customers at the onboarding process and mission, and there's kind of a whole rework. We really started in the middle of last year and are making great strides. We've overhauled onboarding, we've overhauled the process of overhauling, the way we incent the reps, the way we pay them, when we pay them. We're not so much going to paying them to sell a Thryv, but more as they get their customers fully engaged on Thryv. So it's so broad that it really is taking a lot of the resources, the focus, the heat and light that we have in the company to do that. And we feel like to try to scale on top of the little bit higher churn number we've seen in these new client acquisitions would be dumb. We really need to make sure we have all the kind of software metrics where we want them, that our cost of acquisition, lifetime value, churn numbers, daily active user engagements, that those things are where we all want them to be as we kind of reaccelerate in 2020 and beyond. We want to make Thryv a very big business. And we think there's an enormous opportunity based on product market fit. But we're just kind of tapping the brakes a little bit. I guess I'll call it the pause that refreshes to really get some of those things addressed.