Ernie Herrman
Analyst · Kimberly Greenberger, you may now ask your question
Sure, good question, Roxanne. First of all, for Sierra, we – so what we are doing now is obviously opening stores and the more bullish we get, I think I mentioned this in some of the script, we feel like that could be some upside for this to be a more of a major player in the outdoor space. What do we need? We just need some more, I guess, TJX sizing of the business, which we are continuing to do. We are really getting more involved there with how we are educating that team and we are making some moves to really just take it to the next level. I think the beneficiary in terms of the merchandize from things like your businesses that are going out isn’t just also – yes, there is a benefit on real estate, yes, there is a benefit on merchandize, yes, probably, but that won’t be just for Sierra Trading Post, that will actually be also for potentially Marmaxx sites or HomeGoods sites, because you never know based on some of those markets. So our real estate team is very flexible in assessing each situation, no matter what store as may the store situation is creating opportunities real estate-wise, but clearly, you could see how the sports authority and Sierra could relate, I get that. But now, we are pretty bullish on the Sierra Trading Post business longer-term. We just want to get it into more of our philosophy of business to be less promotional. So I think we’ve talked about that before. We are trying to get out of the wild promotional up and down swings, because that is not the way we like to retail goods. We’ve been focused on buying off-price behind the scenes, buying it an off-price methodology, but the retail and the goods right now we would say it’s half way on the journey, because it’s still a little promotional on the website. The stores are less promotional by the way if you went to the stores. So, our key there is really, we are going to be strengthening the merchandizing team in Sierra Trading Post further and as well as the planning team to keep up with these siege of the potential store growth that we are hoping to have there.