Ernie L. Herrman - The TJX Cos., Inc.
Management
Yeah. So, we – it's one of the areas I am most proud of our teams on, because they work at our holiday gift-giving in an extremely cohesive team approach. So, it's from our merchants, our supply chain and our marketing team and the field executives – our store guys are phenomenal about this. So, what happens is, the merchants, I would say, one of the big pushes on their end is to deliver freshness even later into December, which we do every year better so, and we've done it the last December, and it's very successful. That applies to Marmaxx, HomeGoods, Europe, Canada, every division has a mission to flow freshness later. Secondly, internal execution, signing packages, customer service, turning customers through the registers and is expedient a format as possible, also a big push for us. Thirdly, our logistics supply chain, we are all over and, I think, we've talked about this at various investor meetings; we have improved on our ability with our supply chain to process goods and get them from the vendor to the stores significantly faster than we ever had before. So, what that has allowed us to do is, when we keep some of the – keep some of our open buy for the holiday gift-giving open and there's great gift-giving buys in the marketplace, we can actually get them in pre-Christmas for that late shipping better than we have ever been able to do it before. And the marketing, what I'm pleased about, and this is also for holiday gift-giving, I guess, you would call this incremental like you call that, Oliver, is, we continue – we're going to obvious continue to emphasize our standout values. But we are – we stay the course. We stay the course on going after diverse customer base. We don't try to pigeonhole and go too narrow. Every format, we're going to try to talk about the many ways that we're going to provide value. We talk about our model in the marketing, which is to get away from a less chaotic shopping experience and have authentic value. And you know indirectly in all of our marketing will be basically explaining that we don't do a high-low in our business and that we're going to provide a true value to consumers. So, three out of the four big business, I know, have a campaign that will continue to educate consumers. And then, lastly, one thing I'm very happy about is, we're going to continue to, obviously, spend a lot more in digital, which are all, yes, the younger audiences, but more people in general are watching digital and there's more impact there. But we're pleased because a lot of our growth in new customers has been with younger customers under the age of 34. So, a lot of those things are in play for fourth quarter in the gift-giving time period, and we're thinking we have the guns loaded, so to speak.