Yes. No. Again, very good questions, Omar. So let me -- there's 2 key questions you're asking. Let me go at both. They're interesting. No, we did not isolate the strategy to any one banner or any category. So the selective retailing goods applies to Maxx, Marshalls, HomeGoods, or every division we have in Canada, Europe, every banner, Australia. So it is not a -- by any means, and we have all the merchants in every marketplace looking at this. And the approach to your second question, and it's -- I'm glad you asked this because you could think that we actually don't approach a cost plus. That is a formula we don't do. That is a formula that a traditional retailer does. And what our buyers do is they determine the retail first. And almost we say, forget about what the cost is. What's the exciting value retail? And then we work it back from there. And so that's where -- and how do you determine the value of retail? You take your fashion in your brand and you look at where it's being sold at other retailers. And from there, we determine the significant retail gap we need to have between us and the other retail. And that's how we established the retail, not at what the cost is.
And that philosophy, I just discussed just now, that is what is being utilized, I guess, you would say, in every division that is doing this. And again, it is international, it's everywhere. And that is what allows us to make sure that the retail is still providing tremendous value, because we're using comp shopping of what is the retail in that item at other retailers, what is it selling for. And that's how we do it.
We don't do what the cost is to us or -- and that's what we referred to as a markup wheel, which traditional retailers do, do that. We do not do that. And it's a great question, though, because you want to do one with -- I like the way you asked it because you want one without the -- you don't want to go around surgically address the retailer that we were doing it off the cost, that you could run into trouble. So this, again, good question.
Thank you, Omar. And I believe that was our -- Missy, that was our last question for the group.
Thank you all for joining us today, and we'll be updating you again on our fourth quarter earnings call in February. Let me just say from the team here at TJX, we hope you all stay well, and we wish you good health and happy Thanksgiving.