Andrew Schleimer
Analyst · LightShed Partners.
Yes. So on the second part of your question, Brandon, on the just overall state of sports rights, I really love when you bring this up as if there's an issue going on out there. Let's just kind of underscore what's been happening in the last few months. And last time I checked, the Xfinity series went for a monster number on CW. Good for them, good programming. They're adding to their portfolio of sports rights properties like the ACC, LIV, et cetera. And now of course, they've got the late great NXT.
The NBA is having a robust process. They have an exclusive negotiating period until April with their current partners, but everybody's lined up to get a piece of the NBA. So Adam's in a good position there. Netflix is about to launch the Netflix Cup. So anybody had questions about is Netflix going live and sports rights, et cetera, they're just dipping their toe in the water, and you can expect that's going to open up down the road. And as you know, there was an extra NFL playoff game, if you will, that Peacock took off the table for a massive number.
So the state of sports rights and the dollars being spent on sports rights remains in a very strong, robust position. And to Ari's point, we're in the middle of this. It is strong and robust for us. 2, Raw is a very healthy property, not only ratings up, it's got a lot of equity to it. It's got longevity, it's got brand affinity, it's got super fandom. And we're going to take our time with this. We have until next October, we can flip the switch just to remind you because we do all the production so we can literally move from one network to a new partner overnight.
And the last thing I would say, just on Ari's point, which Ari often talks about the antidote to churn, any points to these 2 properties, I think objectively, frankly, because we are year-round and we are premium. But keep in mind that we have a lot of urgency to our sports properties. When there is a PLE going on at WWE or WrestleMania, it's just a trigger to get folks to sign up for [ selves ].
And the same can be said for UFC. When we have a number of events every month, it's a trigger when folks want to see those prelims on ESPN+ to sign up for ESPN+. That's driving subscriber count for all those partners. And as they move to go direct-to-consumer, like ESPN's going to do in the next 2 years, they reported it themselves, they're going to want year-round premium and urgency. And we're standing in a good position, and we're going to be patient to maximize our rights fee and our marketing partner for the next deal.