Edward Ying Siew Heng
Analyst
Jimmie, this is Edward. Let me take the first question, and if I hear you correctly, explain to me about the competition is it still aggressive? So I think I started the first answer to one of the investors or analysts that, actually, competition continued to be aggressive. That has not changed. So the fight continue at the ground, at the advertising above the line, targeted customers. I think that continues.
Then I think if I'm not wrong, your second question is, how do you continue to compete and can you win revenue from each other or take away from the small guys? Now, I think, simply put, it's like what I think our CFO had just mentioned, we continue to improve our network -- we continue to improve our network performance. With that, actually, customer now tend to make more call, can make more call, and that increased our usage, and it can reassure in our first quarter more voice call, more voice revenue. That's what happened. So that to me no easy fix, but we managed to somehow. Now going forward, where do we take our revenue? I think voice and SMS, as we get more and more smartphone user, then I think that you will see there's some impact on it. Our growth is, actually, we are looking at data, of which we are working on data customer, broadband customers. You can see we grow 48% of it year-on-year. So we are working towards to get more and more people to broadband to connect to the Internet to make YouTube, call and so forth. So that's one area of growth. The other area of growth is we are looking into the digital business that we tried. Not easy, but some were successful, like the gentlemen answers now, our advertising growth year-on-year 100% on revenue. It's quite substantial, but not big enough, but still quite substantial. So the other one we're working on will be to put a new revenue stream is the cash. They look at the growth M2M, IoT, where we introduced T drive [ph]. And this also our new services in the future, big data. So these are the new revenue stream that we look to grow, other than just basic voice and SMS. So we are seeing that, in short, we need to extend our business into M2M, more B2B. This is where we think there's new avenue of growth. Now obviously, the smaller players who don't have frequency who doesn't invest in the CapEx, I think they will slowly find that the customers are changing their lifestyle. They want to connect to the Internet. They want high speeds. They want good network, good backbone transmission. So I think we will take advantage of that to win the business across. So I think those are my short answer to you. I hope I addressed your concern.